GROUP 2:
Rakesh S K Giriraj Navander Anjani Krishna K S Narla Venkat Nikhil Ajay Ajay Milind Halepaty Koppineni V N S Rohit Kumar
INTRODUCTION
Incorporated on July 7, 1995 for promoting telecommunication er!ice"
It i one of India# leading pri!ate ector pro!ider of telecommunication er!ice $it% more t%an 2&9"'1 million cutomer $it% mar(et %are of 2&)"
It re!enue for *nancial year 2+1&15 tood at - 92+,'9& million
.%e net pro*t for t%e *nancial year 2+1&15 $a - 51,/'5 million
.%e RO0 of irtel i /"52)
Gro$t% rate of t%e company i 7) for t%e *nancial year 2+1&15
Gro$t% rate of t%e Indian telecom indutry for *nancial year 2+1&15 i 11)
Purpose of the Analysis: e are doing t%i analyi to undertand %o$ t%e irtel company i preently dominating t%e telecom mar(et in India" %at are t%eir trengt% and $ea(nee internally and opportunitie and t%reat e3ternally and $%at trategy t%ey %a!e to adopt in order to maintain t%eir poition and to compete $it% t%eir competitor"
>alue 4%ain irm infrastructure 4R tool, I6, 0RP, et$or(ing 08uipment, .elecom e8uipment for co!erage and ignal trengt%, I. Infratructure management I. (illed $or( force, .elecom engineer, g !R
n s i e 4utomer er!ice .eleale training, ranc%iee management, t i r t ta;ng and training" i o v Technology "evelopment 4reating a 'G ena
In#oun" s $ogistics e i t i Net%or& v Infrastructure i )*uipment t '( ven"or c A +( )*uipment y ,anufacturer S%itch r Routers. level a )*uipment m /( ,anufacturer i r Chip $evel P Soft%are an" content provi"er '( Soft%are 0en"or
Operations
Out#oun" $ogistics
,ar&eting 5 Sales
Post Sale Service
'( Outsourcing ma4or services '( Soun" Distri#utor +( Retail net%or& across In"ia for #oth prepai" an" post pai" services /( Online Or"ering of
'( Online mar&eting +( Cele#rity en"orsement /( 3ran" positioning 1( Promotional 3un"le o6ers 7 )8tra minutes9 Te8t or !an"sets ( Promotion at events.
'( ,ultilingual Customer Service Center +( Informative %e#site /( Customer Retention 1( )asy online payment options for #oth pre pai" 5 post pai" services
'( Net%or&
Integration +( System Integration /(Infrastructur al Development 1( 2S, Services. 0AS. 3AS)
?ey Primary cti!ity Outbound Loisti!s" @2@
er!ice to I@ manage all I. er!ice li(e
4R AinduBa
.., p%ai and I@ Ca(% 4utomer 6er!ice call centre
0ricon,
o(ia and 6iemen et$or( anagement, net$or( managing and deployment and operation of
Reference: %ttp:DD article"economictime"indiatime"comD2+15+915Dne$DHH5H/H1&1 %ttp:DD
>RIO nalyi: Primary Activity
0alua#l Rare e
Inimita#l e
Seamlessly Organise"
0RIO Compati#ili ty
In#oun" $ogistics )*uipment 0en"or 7 Chip level(
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Operations Net%or& integration
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Out#oun" e $ogistics Outsourcing an" Soun" Distri#utor
e
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,ar&eting an" e Sales Online ,ar&eting
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.%e 6trengt% and $ea(nee on t%e RIO compati
Porter=s ive forces analysis of In"ian Telecom In"ustry( 3argaining po%er of Suppliers .%ere are num
3argaining Po%er of 3uyers aintain =e Product CiKerentiation =o$ 6$itc%ing and e$ 4onnection 4ot Aa!e 0ay Information cce !I2! @uyer Po$er
$O< 6upplier Po$er In"ustry Rivalry 4loe ar(et %are 6imilar product Inno!ation Luic(ly 4opied AIGA indutry ri!alry
Threat of Ne% )ntrants I a capital inteni!e indutry e$ entrant %a!e not%ing really inno!ati!e to oKer" O
Threat Of Su#stitutes Re!enue
$O< e$ 0ntrant Ri(
,OD)RAT) 6u<titute .%reat
Opportunities an" Threats "erive" from the analysis of Porter=s ive orces ,o"el Opportunities: it i %ig%ly Inno!ation dri!en indutry, airtel %ould come up $it% more inno!ati!e product and %a!e t%e *rt mo!er ad!antage" irtel can alo focu muc% on t%e untapped rural mar(et of India" t%ere i !ery %ig% competition in t%e Indian .elecom Indutry, airtel %ould alo focu on ot%er de!eloping countrie" not%er opportunity i to increae t%eir trategic partner%ip $it% de!ice manufacturer" 03: Miaomi Redmi, pple iP%one H" Threats: .%e maBor t%reat for t%e company i t%e P No
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Strengths 6trategic lliance 6trong @rand Image ell 0ta
Internal nalyi
S
Threats oii
03ternal nalyi
Opportunitie
Aressive Stratey
6trengt%
ea(ne
.%reat
