Strong Distribution Network Good Customer relationship Attractive packing 2nd most preferred brand in the segment Different Packet size
Weaknesses • • •
ntrained DS No motivation to retailer !esser no" of variet#
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•
Opportunities •
n i g i r o l a n r e t x E
Harmful
• •
$ncrease network b# private reaching to private hookers increase promotion make available it online retail store
Threats • • • •
!ow cost pla#er norganized market Sugandal#as C#cle % zed black
SWOT Matrix Analysis –cycle
Helpful Strengths • •
n i g i r o l a n r e t n I
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•
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&arket leader '(( #ears of e)perience in industr# Direct compitetor to mangaldeep Customers most preferred brnad *ale for mone# product Provide higher motivation to retailers Globall# recognized brand Available at e+commerce compan# like flipkart%c#clepure and other
Opportunities •
n i g i r o l a n r e t x E
•
Distribution channel improvement
Harmful Weaknesses • •
•
• • •
Distributers not well organized ,eav# e)penitaure on promotion No other diversified business in the group !esser varients poor sales efforts similar packing
,ighl# scented Agarbattis Available at e+commerce compan# like flipkart% parimalmandir and other !arge number of variants Globall# present across -. countr# &arket understanding of more than /0 #ears $n+house operations like printing and designing%packing%raw material testing and evaluation ,igher margin to distrubutors and retailaers
Harmful Weaknesses • • •
• •
•
Poor packing Distribution channel !ack of knowledge to distributor and retailer No variants Distributors serving multiple compan# at a given time alongside parimal !ow1no promotion
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Opportunities •
n i g i r o l a n r e t x E
• •
•
Can improve market share b# more promotion Poor distributions channels Distrubutors had less knowledge about their product
Threats • •
•
!ow cost pla#er &arket leaders like c#cle%mangaldeep n other
SWOT Matrix Analysis –zed black (Mysore deep perfumery house Helpful Strengths •
n i g i r o l a n r e t n I
• •
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•
Weaknesses •
• •
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Poor online presence available onl# at few e commerce channels *er# poor market presence No such hierarch# for distribution Price of product is much higher than other brands Poor promotion
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Opportunities
Threats
• •
n i g i r o l a n r e t x E
unning on top of Premium Segment from last '( 3ears ,uge variants Generall# used for aroma therap# ,igh margin and schemes for both distributors and retailers $mpressive packing
Harmful
•
•
$mprove promotion Need to focus on impreoving market presence &ore the number of distrubutors
