Abhijeet Singh and Brijesh Kumar

Abhijeet Singh and Brijesh Kumar (2011) has mentioned that Hero Honda Motors Ltd, is running a program caed !ood i"e #assport to $eationship $e%ard, %ith an objecti&e to create an inno&ati&e en&ironment "or interaction bet%een Hero Honda and its customers' Members o" this program are gi&en a magnetic card in %hich a in"ormation is stored and this card is s%iped %hen using an ser&ice at a sho%room or %orshop and it i t %ors ie a oat bene*t card'

Abhijeet Singh (2011) has mentioned that +ata Motors uses toos such as $M aon aong g %ith %ith too toos s i ie dea deaer er mana manage geme ment nt sst sstem em %hic %hich h inte integr grat ates es and and coordinates the eading appications in the automobie industr, connecting more than one thousand thousand deaers across -ndia and moreo&er moreo&er $M ./S has heped the compan to impro&e its in&entor management, ta cacuation and pricing and moreo&er this sstem has  aso pro&ed to be bene*cia to deaers because it has reduced their %oring capita cost'

According to Ar&ind Saena (2010), no compan in automobie sector can *ght competition on price' ompanies need to ha&e the right product, distribution, $M and a"ter saes ser&ice net%or to gro%' gro%'

Authrr (201 Auth (2012) 2) stat states es that that do not not bu bu a &ehi &ehic ce e mode mode that that is abou aboutt to be discontinued as it can regret the buer %hen ooing "or the spares and this aso eads to a decine in the sae &aue o" the &ehice' +he researcher aso agrees to the same as a&aiabiit o" spares and a"ter saes is crucia "or the &ehice and its resae &aue'

 +he stud b ! Samaa (2010) about the gro%th o" auto component industr an o&er&ie% concudes that, the auto component industr is an integra part o" auto industr and has emerged as a major industr, %ith maret so arge and %ith di&erse acti&ities to accommodate buers needs and ha&ing its o%n goba mar this sector has become &er competiti&e and %ith the increasing demand "or domestic and internationa auto components this sector is the "astest gro%ing manu"acturing sector in -ndia'

hancha #a hauhan (2012) has reported that, in -ndia e&er carmaer has been been in&o in&o& &ed ed in anti anti3c 3com ompe peti titi ti&e &e prac practic tices es and and has has been been char charge ged d b the the ompetition ommission o" -ndia' +he automobie companies s%e their pro*ts b de&ising %as in %hich the misead their customers in a possibe %a, one o" the %as is b destroing the supp o" a substitute eement in maret and at the same same time time pre&e pre&ent nt spare spare part part manu"a manu"actu cture rers rs "rom "rom sein seing g the spare spares s to retaiers, this practice o" the automobie companies ea&e customers %ith amost

no aternati&es "or their maintenance need, thus the customers are "orce to come to the ecusi&e deaer "or their needs and the are charged eorbitant high prices'''

Sector anasts at -ndia -n"o ine Ltd 4oseph !eorge (2012) is o" the opinion about the hero tieup %ith 5ngines 5ngineering to impro&e design that %hie hero needs good research and de&eopment support, it shoud ensure it *nds right partners, unie Bajaj and +6S %ho pursued in house research and de&eopment, hero seeing outside hep is "raught %ith riss as it coud be tough "or hero to snergi7e di&erse inputs "rom &ariet o" partners'

-n their stud Michae usumano, Ste&e Kah and 8ernaando Suare7 (200) a theor o" ser&ices in product industries, ha&e concuded that in toda9s time it is the ser&ice component %hich is important e&en in the product industries one cassic eampe "or this is the automobie industr %here in a car manu"acturers are earning re&enues "rom the 2 ser&ice acti&ities reated to their products' :o% a da a arge amount o" re&enues in the automobie industr comes "rom other product3reated ser&ice acti&ities such as insurance and a"ter saes' +he authors argued that despite the seeming importance o" ser&ices, there is not much theor to hep researchers or practitioners epain the conditions under %hich ser&ices matter in product industries' +he genera &ie% that emerges "rom the ser&ices iterature is that ser&ices tend to become important "or manu"acturing *rms once their industries reach a mature stage'

/ama (2012) has ;uoted that Honda Motors as a compan has a &ision "or 2020 that the compan %ants to be number one position in the -ndian maret and moreo&er the compan is preparing "or <0= o" Honda9s goba saes to come "rom -ndian operation, the author beie&es that the same &ision can be achie&ed i" the coud so&e the issues reated to production in the past %hich ed to the ongest %aiting period "or the < compan9s most o" the products in the -ndian maret, the e>ect o" this %as &isibe in compan9s ess penetration in the rura maret, %hich no% stands at is ess than a third o" Hero Moto orp'