FORMATION OF COMPANY(AACHI COMPANY) AACHI GROUP was found in the year 1995 by Mr. A.D.Padmasingh Isaac, a first generation Entrepreneur with BBA and hailing from Nazareth in Tirunelveli District of Tamil Nadu. Mr. Isaac had earlier served for Godrej Soaps as Area Manager for over a decade.The tamil word „Aachi‟ is used for addressing women with respect. It has also been derived from the word “Aatchi” which means „to rule‟. In Silappathikaram, a Tamil epic, the AACHIYAR FAMILY provided food and shelter to Kovalan and Kannaki, the legendary couple! Undoubtedly, AACHI has come to rule the kitchen today! Mr. A.D. Padmasingh Isaac, Chairman and Managing Director of AACHI Group of Companies was born in Dec 1955 in a middle class family at Nazareth, Tirunelveli District. He did his graduation in Business Administration from Aditanar College, Tiruchendur and joined for Godrej Soaps as Sales Officer. In view of his excellent and meritorious performance, within two years he was promoted as Area Sales Manager in charge of Tamil Nadu. His 10 years of experience in Godrej Soaps that kindled his entrepreneurial spirit in Mr. Isaac! In 1995, he started with a product of Liquid Blue and thereafter, introduced AACHI MASALA products in rural and semi urban areas of Tamil Nadu. He is well knowledged in the abundant market potential of all standards of work life before several MNCs stepped in aggressive rural marketing. Within 12 years, AACHI has out beaten its competitors and has emerged as the No.1 FMCG Brand in South India. Today, AACHI has 150 products! There are over 3500 exclusive agents and 10 lakh retail outlets all over India and abroad! Besides AACHI product launched in Chennai today, will be available in the posh corner of Tamil Nadu within six days that isolates the vast and efficient retail marketing network of AACHI! AACHI GROUP has been achieving record sales turnover over the years and for the concluded financial year end March 31, 2011. The group sales turnover is 700 Crores! It is expected to stride the magical figure of Rs 1000 Crores by March 2012! AACHI has provided employment to several hundreds of women and nearly for 40 physically challenged persons. About 5000 families rely on AACHI and 20,000 individuals earn
their livelihood because of AACHI! AACHI has also undertaken Rural Rejuvenation Program jointly with Isha Foundation. Mr. Isaac is also planning to start a Micro Finance Institution with the support of generous overseas, lending agencies to meet the credit needs of the wide network of Retail outlets numbering over a million! There are plans to set up Aachi Institute of Retail Management to meet the AACHI‟s manpower requirement and AACHI School of Business Management to develop eminent Entrepreneurs. Mr. Isaac is a firm believer in the dictum that Entrepreneurs are made not born! He exhorts young people to become entrepreneurs and enlightens them!! He is a star speaker in various reputed Business Schools, Industrial Associations. Today, he markets AACHI range of products manufactured over 24 MSMEs and has plans to increase it to 100 MSMEs by 2012. It is the exorbitant quality in him that catapulted him to become the Chairman of MSME Panel of CII, Chennai Zone. Besides AACHI Brand, Mr. Isaac had developed recognised brands such as BLESSO, SABASH, TWINKLE, TWIN BIRDS, RANI, PONNI etc., SABASH market products such as cough syrup in affordable packs, coconut oil, gingelly oil, tooth powder, Chill – o – Chill oil, Rheuma Thailam etc. Gulab Jamun MIx and Badam Drink Mix of the Brand AACHI are the successful products . Badam Drink mix which was earlier considered for the rich has become the drink of a common man as it is sold in a pack that costs Rs 3/AACHI products had not only prospered in India but also in several countries such as USA, Canada, Netherlands, UK, Switzerland, Belgium, Malaysia, Singapore, Australia, UAE, Angola etc. shortly AACHI products will be launched in Kuwait, Saudi Arabia, Sri Lanka, Maldives and Seychelles. AACHI has provided livelihood to several thousands of Women Self Help Groups. AACHI products are distributed by SHGs and the members are benefited by earning commission. Thus generating income for the rural women folk. Mr. Isaac is a passionate. His wife Mrs. Thelma Isaac is a highly successful woman entrepreneur and the Managing Director of Nazareth Foods Pvt Ltd. She has received several awards and she is the soul behind the success of AACHI! Her two sons namely Mr. Ashwin Pandian, a Graduate Mechanical Engineer with MBA from USA and her younger son Mr.
Abishek Abraham, a Graduate Technologist in Food Technology with MBA from the famous SP Jain, Mumbai. Mr.
Ashwin Pandian looks after Production, Logistics and New Projects while
Mr. Abishek Abraham takes cares of Marketing, Advertisement, quality control, R&D Development and New Products Launches. AACHI had undertaken several new projects. The project at Gummidipoondi envisages in setting up cold storage and manufacture of Pure and Blended spice powders. In India, annually over Rs. 1 lakh cores worth agricultural produces that are wasted because of insufficient storage facilities. This project addresses the issue and saves nearly 5000 tonnes of agricultural produces annually. AACHI has also undertaken another project at Red Hills, in Chennai to manufacture mineral water, pickles, fruit juices etc at a capital cost of Rs.14 Crores. Mr. A. D. Padmasingh Isaac is the proud recipient of „EXTREME ENTREPRENEUR OF THE YEAR 2010 AWARD‟ from the The Indus Valley Entrepreneurs (TiE), Silicon Valley, USA. He is chosen for this prestigious award out of over 1600 contestants by an eminent panel of juries. Mr. Isaac is also the elected member representing Tamil Nadu in the Southern Regional Council of CII. He is presented with Best Entrepreneur Award by several leading Business Schools, Universities, Rotary Club etc. Mr. Isaac is a Trust member and Correspondent of ICI Matriculation School in Chennai. Mr. Isaac attributes his resounding success to “provide common man with quality food products at his affordable price”. In AACHI factories, all workers are provided with best food and shelter. It is the satisfaction of all stake holders that has put AACHI in numero one position. TQM and Good Manufacturing Practices are a way of life in AACHI! Mr. Isaac „s vision is to make AACHI a common brand, Food related FMCG products in India akin to WALMART in USA which outsources best products and markets them in its brand name. Ultimately, the word AACHI, derived from the word „AATCHI‟ in Tamil which means to rule, AACHI will be the QUEEN OF ALL KITCHENS!!
SUB COMPANIES The companies which are under the shadow of AACHI roof are:AACHI MASALA FOODS (P) LTD
AACHI SPICES & FOODS (P) LTD
AACHI SPECIAL FOODS (P) LTD AACHI has become a household name because of its excellent quality products and at the same time catering to the common man at prices affordable by him. The product range is so wide and backed up by quality products that no household can afford to miss Aachi products from kitchen. The success of the brand “Aachi” may be attributed to meet the demand of consumer from all walks of life at affordable price. AACHI Group, which started as a small proprietorship concern in 1995, has enlarged its branches.The Sales turnover for the year 2010-11 has touched Rs.448 Crores from Aachi Masala Foods (P) Ltd alone. The total turnover of the Group has reached Rs 700 Crores during 2010-11. Today‟s pace and pressures on the time of home makers have made AACHI to sharpen focus and cater better to customer‟s increasing needs. ADDRESS Aachi Masala Foods (P) Ltd Plot No.1926 34th Street, Ishwarya Colony I Block, Anna Nagar West, Chennai 600 040 South India. Phone +91 44 2618 7200 / +91 44 2618 5410 / +91 44 2618 5420 Fax +91 44 2618 5408 E-Mail
[email protected] [email protected] [email protected] STRUCTURE The phenomenal success of AACHI in the shortest span of time stems from its consumeroriented approach and for any branded company of equivalent dimension would have taken several decades, stems from its consumer-oriented approach. AACHI‟s R & D develops the products as per the consumer‟s needs. Conforming to International quality guidelines and specifications which are very stringent for Food Processing Industries, the products are manufactured adopting the state-of-the-art and latest technology in the hygienic environment. AACHI‟s CORE STRENGTHS Dedicated and Motivated Team
Loyal customers
Continuous market analysis and Survey of customer needs
Strong resources & Marketing Network
Excellent Quality products
Standardization & upgradation of products as per international standards
Adherence to International business standard ethics
Targetting the market of all walks of life
Excellent Brand Recall
AACHI Group‟s turnover has been increasing at Compounded Annual Growth Rate of 30% over the last three years which is higher than that of the national average of 15% for Food Processing Industries. The Growth Rate has been 38% during 2010-11 over 2009-11.The Economic Slowdown in all Industrial sectors, .AACHI Group could achieve higher turnover even during the Economic Slowdown in all Industrial sectors. AACHI avails currently 150 product ranges in different pack sizes to suit every household.
VARIOUS PRODUCTS AACHI‟s wide range of products include Pure and Blended Spice powders (Masalas)
Wheat products
Edible Oil
Ghee
Ready to Cook products
Asafoetida
Papad
Rice and Wheat products for Diabetic patients
Tea
Biscuits
Vegetable pickles ,rice paste varieties & thokku varieties
Soups To be efflorescent, AACHI has lined up few products which are to be launched soon. Mineral Water
Snacks products
Frozen Foods (Veg. & Non Veg.)
Fruit juices & Beverages
Non Veg Pickles AACHI‟s products reach the consumers through 3500 Agents and 10 Lakh Retailers.This is the single greatest strength of AACHI! The product range is classified to be 8 divisions for better and easy distribution. To strengthen our distribution network keeping in view the contribution to the society, AACHI has identified a new channel to distribute the products with the help of “Women Self Help Groups” By adopting this strategy of distribution, currently 3000 women are engaged. This number is expected to reach 1 Lakh very shortly. After distribution through Women Self Help Group, There is increased visibility in sales of products after distribution through Women Self Help Group. It also it generates income for the women folk. Ever increasing AACHI range of products has forced its customers to feel that, the entire range of products should be made available under one roof. This has given birth to the creation of “MODEL SHOPS”. These shops will be of franchise type, which sells the entire range of AACHI products.Customers who visits these shops will never miss any of the Aachi products of his/her choice. It is also planned to deliver from these shops the customers‟ requirements at their door steps.
This process of establishing Model Shops is gaining momentum and it is planned to establish around 10,000 Model Shops by this year end in Tamil Nadu alone.As AACHI gained No. 1 brand in TamilNadu AACHI steps her foot ahead into other southern states, Maharashtra, West Bengal etc. A vigorous drive has been undertaken to achieve a good shares in exports too. The marketing activities are viewed by the expertised and qualified personnel under the able Leadership and Guidance of AACHI Group‟s Chairman Mr. A.D.Padmasingh Isaac. Mr.Isaac strongly feels “An empowered organization is one in which individuals have the knowledge, skill, desire, and opportunity to personally succeed in a way that leads to collective organizational success.” “Aachi” gained recognition as The Best FMCG Company for the year 2007 by a survey conducted by “Sai Ram Institute of Management Studies”. The Chairman Mr. Isaac has been recognized by the Rotary Club as the ”Best Entrepreneur”. Mr Isaac has also been elected to the Southern Regional Council of CII recently, representing Tamil Nadu and is the Chairman of MSME Panel of CII Chennai Zone. Mr. Isaac has been conferred with the „Extreme Entrepreneur Award for 2010‟ by the Silicon Valley Indus Entrepreneurs USA known as TiE. He is a famous speaker on Entrepreneurship in several reputed Business Schools and has plans to start AACHI INSTITUE OF RETAIL MANAGEMENT which will provide 100% placement to the students. AACHI also sponsors several International and National Conferences for the benefit of industry and trade through CII and FICCI regularly. Mrs. Thelma Isaac, wife of Mr. A.D.Padmasingh Isaac, a highly successful first generation woman entrepreneur, who is the Managing Director of Nazareth Foods Pvt Ltd, has been awarded the prestigious “Magalir Virudhu” on the occasion of Centenary of Women‟s Day. Two sons of Mr. Isaac namely Mr. Ashwin Pandian (B.E.,MBA(USA)) and Mr. Abishek Abraham (B.Tech.,MBA(SPJain)) are actively associated with the Aachi Group as Directors and look after the various departments efficiently AACHI MASALA FOODS (P) LTD is also planning to set up a manufacturing unit for the grinding of chilly, coriander etc. Besides setting up Fruits Processing, Pickle manufacturing, Spices Park and Cold storage units in Gummidipoondi Industrial Estate at a capital cost of Rs 50 crores including World Bank Grant of Rs 5 Crores and Govt of India subsidy of Rs 11.25 Crores.
This project which is unique of its kind and rural centric in nature will improve the living standards of lakhs of villagers and fulfill the vision of Dr. Abdul Kalam – „Providing Urban Amenities in Rural Areas‟ (PURA) AACHI SPICES & FOODS (P) LTD which also owns the AACHI Brand has embarked upon a project for the manufacture of vegetarian and non vegetarian pickles, mineral water and fruit juices etc. AACHI has established an enormous FOOD PARK at an estimated capital cost of RS 14 crores at Red Hills, Chennai. SPECIAL PRODUCTS Aachi‟s Festival Gift Pack Vadagam Soup Squash Mixed Fruit Jam Biscuits Premium Tea Diafood Appalam Asafoetida Vermicelli Diarice Sunflower Oil
Gingelly Oil Ghee
MASALA POWDERS (For Veg.Preparations) Kulambu Chilly Powder
Sambar Powder
Butter Milk Kulambu Masala Tamarind Rice Powder Masala
Lemon Rice Powder
Biryani Masala
Madras Sambar Powder
Rasam Powder
Curry Masala
Gobi Manchurian Mix
Vatha Kulambu Masala Tomato Rice Powder
Garam Masala
Vegetable
Idli Chilly Powder
RICE PASTE VARIETIES Onion Rice Paste Paste
Garlic Kulambu Rice Paste
Briyani Rice Paste
Tomato Rice Paste
Bitter Gourd Rice Paste
Vathal kulambu Rice Paste
Lemon Rice Paste
Ghee Rice
Curry Leaf Rice Paste
Puliyotharai Rice Paste
QUALITY We have adopted Quality as foundation for existence and market strategy for growth. In a highly competitive customer oriented market, we manufacture best quality products aimed at total customer satisfaction. Building on our scientific know-how and experience, Aachi Masala has strengthened its position as one of the leading food processors in India and around the globe. Adoption of Good Manufacturing Practices
Adherence to strict personal hygiene practices
Validated Cleaning and Disinfection procedures
Process Control systems through HACCP
Farm-to-plate tracking of food through traceability coding
Control of potent micro-organisms through pest proof manufacturing facilities
Unending training to workers on product safety and personal safety
Effective consumer awareness on packages as per applicable regulatory body. Aachi Masala is committed to supply safe food to customers and develop a motivated team with concern for environment and personal safety. RESEARCH & DEVELOPMENT A dedicated R & D Team is involved in developing new products as per the market demand. A central lab is operating at Nazareth Foods Private Limited which is well equipped to analyze all food samples. A team of experienced Food Technologists are involved in New product development as well as in Product Improvement. R & D Team coordinates with manufacturing units in developing New products, Packaging material, Food labeling, Product shelf life and suitability of new products for human consumption. R & D Team is associated with government organizations like CFTRI Mysore, Spice Board, DFRL, CIPET, IIP, BIS etc. for product development. CORPORATE SOCIAL RESPONSIBILITY Entrepreneurship Development AACHI has undertaken the mission to generate a large number of entrepreneurs in the Food Processing Industry. Food Processing Industries offer excellent scope as they alone can convert perishable agricultural produce into value added products with longer shelf life worth Rs.1 lakh crore per annum. AACHI has been exhorting young men and women studying in Engineering Colleges & Business Schools to start their own ventures by offering technical, financial and marketing support. Aachi has succeeded in developing 3000 exclusive entrepreneurs to market its products in every nook and corner and this number is ever increasing.
Support to Women Self Help Groups ( SHGs) Events, Exhibitions, Model Shop
To further strengthen the distribution network and with a view to contribute to the society, AACHI has identified a new channel to distribute the products with the help of ‘Women Self Help Groups’. By adopting this strategy of distributors, 300 women SHGs are currently engaged. The number is expected to double shortly. After distribution of products through Women Self Help Groups, there is increased visibility in sale of products. It provides income generating means for the rural women folk. Women actively participate in events, exhibitions and in-shop promotions. Establishment of „AACHI FOUNDATION FOR INCLUSIVE GROWTH‟ as a Micro Finance Institution AACHI has its motto of providing high quality food products at affordable prices to the common man and has taken up the task of achieving inclusive growth. For this purpose, AACHI Group has envisioned setting up of „Aachi Foundation for Inclusive growth‟. Informal discussions with concerned agencies of KfW of Germany has revealed that it is viable and „notfor-profit‟ company which is to be set up for this purpose. The armoury of over 8 lakh retailers of Aachi products provides a strong base for setting up a Micro Finance Institution as part of achieving inclusive growth and with balanced regional growth. Women Empowerment
Aachi provides Equal Opportunity Employment to women in all departments thus paving way to their excellence and financial viability. They are given access to resources and services. They improve their own status compared to men, by their own work for increased access to resources and services. There is gender equality in decision making, so that women achieves direct control over their access to resources. Due to this empowerment, women achieve increased control and participation in decision making that leads to improved socio-economic status.
Collaboration with Isha Foundation A 20 minute VCD clipping, brought by Isha Foundation‟s Arogya Alai, as part of its Action for Rural Rejuvenation Programme (ARR), sponsored by Aachi Masala was released at a function by Sadhguru Jaggi Vasudev of Isha Foundation. Several rural areas have benefited by this model. Initiative to provide Quality Secondary Education For the Socially & Economically backward,
Mr. A.D. Padmasingh Isaac, CMD of AACHI Group, conscious of his social responsibilities, has been providing quality education at affordable cost to children as the Trustee of ICI Matriculation School, Anna Nagar and Kolathur. His vision is to start many such schools providing quality education to all, particularly to the under privileged sections of the society. Providing employment to differently abled persons In its manufacturing facilities, AACHI has employed over 50 differently abled persons. In this way, AACHI group provides livelihood to those who are termed as „Physically challenged‟ by the society. These persons see a ray of hope in Aachi. This is expected to gain further momentum in the years ahead. Support to MSMEs i.) AACHI has been sponsoring several national and International conferences organized by FICCI, CII etc., with a view to develop Micro, Small and Medium Enterprises. In the recent past, Aachi sponsored the International conference „Farm to Fork‟ organized by FICCI and „Finance Availability by MSMEs‟ organized by CII. It is Aachi‟s mission to develop a large number of Micro and Small enterprises so that there will be millions of entrepreneurs which is one of the way to solve unemployment problem amongst youth in India. ii.) Aachi is presently supplied with products from 30 SMEs and marketing them under the common brand name „AACHI‟. Without Aachi‟s marketing support, SMEs wouldn‟t have been
possible to market their products. This synergetic relationship between „Aachi‟ and MSMEs is expected to grow substantially in future and 100 SMEs will be covered by the end of 2011. Establishing Joint Ventures Aachi has recently mooted a novel concept for proliferation of food processing and FMCG industries across the country. Aachi has invited NRIs, High Net Worth Individuals, established industrial and business houses to partner with Aachi in setting up Food Processing Industries. Besides providing technology and marketing support, Aachi will also help them in sourcing funds from banks and financial institutions. In deserving cases, Aachi will also contribute to the equity capital. This unique innovative measure will boost the growth of Food Processing and FMCG Industries in a significant manner. Setting up the Aachi Institute of Retail Management (approved by AICTE) Aachi requires large human resources in marketing, production etc. with a view to develop a spirited marketing force. Aachi is planning to set up Aachi Institute of Retail Management (AIRM) which will offer academic programs approved by AICTE. The students passing out of AIRM will get 100% placement in Aachi Group or will be groomed as prospective entrepreneurs. Providing employment to persons hailing from Eastern and North Eastern Regions The eastern and north eastern regions of India continue to remain economically under developed and the youth of these regions do not get gainful employment. Aachi has addressed this problem of unemployment and has therefore employed over 250 persons from Assam, Jharkhand, West Bengal, Orissa etc. They are provided with food and shelter.
VISION To manufacture and market food products on a sustainable basis catering to all segments of the society at affordable prices and increase the intrinsic value for all stakeholders with the highest Corporate Governance Standards. MISSION We are dedicated to provide our customers with the finest, high-quality products, hygienically prepared and competitively priced, living up to the expectations of our customers and suppliers for achieving symbiotic relationship. We will achieve this with best business ethics & practices. CERTIFICATIONS Step into the cool interiors of the administrative office, landscaped with rock garden, cascades and colorful fish.. the result of the innovative and imaginative vision and management of the founder and Chairman, Mr. A.D. Padmasingh Isaac. Aachi „The Grand Mother‟ in Chettinadu is personified in the quality of raw materials and the care taken to process and produce „Mother-made-home-taste Masalas. This homely taste is now available to connoisseurs across the length and breath of the country. The range covering Masalas, Dhal Rice Mixes, Instant Mixes, Spices, Asafoetida, Appalam and Pickles are manufactured at HACCP implemented Processing units. The spices and spice mixes are manufactured at our mother factory, Nazareth Foods Private Limited has efficient Food Safety Management System with ISO 9001 : 2008 Certified facility. High Quality raw materials are sourced from all over the country through company approved suppliers like chillies from Guntur, Turmeric from Erode, Coriander from Rajasthan, Pepper and Cardammom from Munnar, Cumin, Mustard from Madhya pradesh and so on. The quality checked raw materials are taken to production floor for further processing. All the spices are cleaned and roasted at high temperatures to enhance flavor properties and to ensure food safety. Roasted spices are blended as per the standard formulation and then
powdered and packed. The quality personal ensure the process as per the standard operating procedures. The spices and spice mix powders are packed in automatic packing machines as per the market demand. Packages are tamper proof and sturdy enough to retain the aroma and flavor till shelf life. The dispatch takes place in the company‟s own trucks to enable prompt supply to distribution channels. The distribution is ably supported by a active sales team. A professionally motivated sales team is monitored by the Founder and Chairman. Having been successful in weaving efficacious distribution and marketing network through out the country, we are able enough to satisfy the market demands. REGISTRATION achi Group of Companies, a Chennai-based Fast Moving Consumer Goods (FMCG) company focusing on masala and food products, is looking at a pan-India expansion in the next two years. The company is expecting its turnover to reach Rs 1,000 crore in 2016, the promoter of the company told Business Standard.
Aachi Masala Foods Pvt Ltd presently has a presence across 12 states in the country, including the southern states and Maharashtra, West Bengal, Madhya Pradesh, Uttar Pradesh, Jharkhand, Bihar, Orissa and New Delhi. It entered most of the North Indian states in the last one year.
"We are in 12 states now and our plans are to have a pan-India presence by 2015. We will complete our present capacity expansion programmes for market expansion April, this year," said
A Padmasingh
Isaac,
founder and
chairman, Aaachi
Group of Companies.
The capacity expansion plans under progress include setting up of an R&D at an investment of Rs 9 crore to bring in changes to the products to suit the international standards
and tastes. It is also completing expansion of its factory with chilly and dhaniya grinding facilities, for Rs 28 crore, for market expansion.
The company is expecting to complete an investment of Rs 100 crore through the projects it started in 2012-13, by 2015. In 2013-14, it has planned an investment of Rs 15 crore for a cold storage
facility.
The
investments
would
be
from
internal
accruals
and
debt.
However, the promoters of Aachi Group is looking for investors into other business it is planning to come up in the beginning of 2013-14. There are plans to launch ready-to-eat products like Snacks, under the brand name Aachi Frispo, plans to launch mineral water and juice products.
Under the promoter owned firm Sabash Marketing Pvt Ltd, there are brands including Blesso, which offers over the counter medicine products like cough syrup, Sabash, which offers personal care products, Twinkle, which offers detergent and mosquito coil and a honey brand.
The promoters are looking at selling stake in these ventures to raise around Rs 15-20 crore in total. It is looking at starting discussions with private equity, venture capital or angel investors for this, said Isaac.
The company also has a packaging firm which caters to all its present FMCG business which would also look for fund raising. However, there are no plans for fund raising through equity
dilution
in
the
Aachi
Group
of
Companies
at
present,
he
added.
Aachi Group would use its distribution strength to support these businesses across the country, said Isaac. The company currently have a reach to 1.2 million outlets and plans are to increase
this
to
2
million
outlets
in
next
two
years.
The company, founded in 1998, is expecting to clock a turnover of Rs 575 crore, of which Rs 350 crore would come from 'masala' products alone, in 2012-13. EXPORTS We are determined and committed to make available our products globally and to achieve this objective we have classified Exports as a thrust area. In order to achieve the above objective, we concentrate on the following : Aggressive Marketing and Sales efforts with well supported strategies.
Quality We have a good team of employees to take care of exports in a dedicated, efficient and manner. Our products are regularly exported in large quantities and distributed effectively in USA, UK, Australia, Canada, Malaysia, Singapore, UAE, Bahrain, Kuwait, Qatar and Srilanka. Our efforts are to export to many countries and we welcome enquiries on our products. 5S is the name of a workplace organization method that uses a list of five Japanese words that begin with the alphabet „S‟., The list describes how to organize a work space for efficiency and effectiveness by identifying and storing the items used, maintaining the area and items, and sustaining the new order. ABK AOTS DOSOKAI is a registered society formed voluntarily by Engineers, Executives, Entrepreneurs, and others who had their Training with Japanese companies, through ABK, AOTS, Japan Foundation, JICA, with clear focus to work as a Bridge between Japan and India in all spheres. The motto and mission is to offer the concepts and methodology of world famous Japanese Shop Floor Improvement Techniques, Production and Quality Management and Cross Cultural Management Training to the Indian Engineers and work force. The ABK AOTS DOSOKAI Tamilnadu centre organizes an annual meet to support the Industries across sectors to help them in improving their Standard Operating Protocol using the Japanese techniques to achieve Total Quality in the productivity.
Aachi Spices and Foods – Veg Pickle division was audited for the 5S Techniques and was adjudged FIRST PRIZE in the 9th ABK AOTS CDISSIA 5S ANNUAL AWARD in recognition of outstanding leadership and commitment exhibited by the company in the journey to become a 5S MODEL COMPANY. The chairman of the “AACHI” group, Mr. Padmasingh Isaac received the PRIZE award at the function held by the group on 24th November 2012, at The Accord Metropolitan Hotel, Chennai from Mr. Shinya Fujii – Director General Japan External Trade Organization – JETRO. Mr.A.D.Padmasingh Isaac, Founder and Chairman of Aachi Group of Companies was awarded the CSR Excellence Award 2012 by FICCI and University of Madras at a function held at Chennai on 6th September, 2012. The Award was conferred by Mr.M.Narendra, Chairman and Managing Director, Indian Overseas Bank in the presence of Dr.G.Thiruvasagam, Vice Chancellor University of Madras, Mr.Murari, Advisor to FICCI President and Deputy High Commissioner of U.K. He entered into a very competitive environment and with his determination, innovative strategies and hard work has made Aachi a powerful and strong Brand today. He has set up very strong distribution network in urban and rural markets. He employs physically challenged, destitute and economically backward people who work in Aachi Group of Companies with high self esteem and pride of ownership for being entrusted with the work. Visually challenged people work in packaging and preservation division. Physically challenged people work in counting and related division. Mr.Padmasingh Isaac ensures that the people who are from economically backwards Section of the society are given job security, uniforms, lunch and transport besides salary on par with others. Madras Management Association Please accept our heartiest congratulations for making excellent presentation during the talk organised by Madras Management Association on 8th August 2012 at Hotel Chola Sheraton, Chennai.
We once again thank you for sparing your valuable time to address our members despite your busy schedule. More importantly your presence as the distinguished speaker, your very meticulously delivered speech, your inspirational eloquence combined with the quality of your thought process on the success story added tremendous credibility and value to the talk. We look forward to your continued support to MMA in all initiatives and endeavors. We have received excellent feedback from our members and we are grateful to you for the same. Memories may fade, Photos don‟t. I have pleasure in enclosing a few soft copies of photographs taken during the occasion for your perusal. The video recording of your talk yesterday on “Success Stories – How it was done!” is available for your viewing pleasure through the link given below. http://www.facebook.com/mmachennai www.hooghli.com/mma Thank you once again for your support to MMA and its activities. Regards Gp Capt R Vijayakumar, VSM Executive Director Madras Management Association Mobile: 99046 65454
QUESTIONARYS
1. Have you used AACHI Masala? a) Yes
b) No
2. If yes, how satisfied are you with Aachi masala? a) Very satisfied
b) Satisfied
c) Neutral
d) Not Satisfied
3. Which Brand of food masalas do you prefer? a) AACHI Masala
b) MDH Masala
c) Sakthi Masala
d) Everest Masala
4. Why did you choose the brand? a) Price
b) Availability
c) Taste
d) Variety
5. If you were asked to choose from any of the following AACHI products, which one would you choose? a) AACHI Masala
b) AACHI Edible Oil
c) AACHI Ghee
d) AACHI Pickles
6. How did you come to know about AACHI Masala? a) Newspapers
b) Friends
c) Posters
d) Television
7. How did you come to know about AACHI Masala’s various offers?
a) Retailer
b) Media
c) Some other buyer
d) other
8. Which promotional activities from AACHI Masala attract you the most? a) Offers
b) Discounts
c) Coupons
d) Other
9. Which other Sales promotion incentives do you think the company should offer? a) Cash incentives
b) Buy one, Get one
c) Free gifts
d) others
10. Which promotional activity do you think can create a long term impact? a) Advertisement
b) Sales promotion
c) Publicity
d) personal selling
11. Advertisement in which media from AACHI impacted you the most? a) Television
b) Newspaper
c) Internet
d) Hoardings
12. How important do you think advertising is to market AACHI Masala? a) Very important
b) Important
c) Less important
d) Not important
13. How do you perceive AACHI’s Brand image? a) Very Favorable
b) Favorable
c) Neutral
d) Not favorable
14. Which media is more effective for direct marketing?
a) Tele marketing
b) E-Mail
c) Personal selling
d) Others
15. Which company has got more publicity in recent past? a) Aachi Masala
b) Sakthi Masala
c) MDH Masala
d) Everest Masala
