Overview A digital marketing strategy is the content plan that ensures any digital marketing efforts are tailored to your target audience, in order to maximise return on investment. Yo…Descripción completa
Overview A digital marketing strategy is the content plan that ensures any digital marketing efforts are tailored to your target audience, in order to maximise return on investment. Your audi...
Overview A digital marketing strategy is the content plan that ensures any digital marketing efforts are tailored to your target audience, in order to maximise return on investment. Your audi...
marketing en instagramFull description
Instagram marketingDescrição completa
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Marketing strategy for Onida TV in India
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Descripción: McGRAW-HILL INTERNATIONAL EDITION
This is an award winning business plan by the European Union, for the Enterprise fellowship scheme. Business Plan by Syed Masrur, the Founder of the first English speaking Islamic Television Channe...
Marketing Digital a través de Instagram Venezuela Social Media Marketing Digital
mantap sekaliFull description
instagramFull description
instagramDeskripsi lengkap
Cara mendapatkan Folowwer instagram dengan instagram marketing.Full description
Full description
a winning strategy for
Instagram marketing By Michael Scissons co-founder @ FlashStock
We create beautiful images for marketing. Create original photos for your brand’s Instagram profile at http://www.flashstock.com
20%+
300+ Million
of all internet users between 18-65
70+
million photos uploaded daily
Monthly Active Users
Instagram Key Facts
90%
available in
of users under the age of 35
25
languages
70%
average user spends
of users outside the USA
257
min per month
90% of information transmitted to the brain is visual 13
milliseconds
67%
The brain processes visual information
60,000 faster than text
Our eyes can register 36,000 visual messages per hour – Jensen, 1996
– 3M Corporation, 2001
Visual Marketing Key Facts
93%
Content with relevant images
94 percent
of consumers say is the time it takes clear images carry of human for the human eye more weight than to process an product customer communication is non-verbal image ratings
more views than content without
-Harvard, 2003
-Skyword, 2011
-MIT, 2014
gets
Why Instagram is Important (Canada)
49.8%
of millennial Instagram users rank Instagram in their top 10 channels to discover new products - FlashStock Consumer Survey 2014
58.6%
of millennial Instagram users report being more likely to remember a great brand on Instagram over the brands television commercial - FlashStock Consumer Survey 2014
28.2%
report purchasing a discovered product in the last 6 months - FlashStock Consumer Survey 2014
Men were 11% more likely to say Instagram over women - FlashStock Consumer Survey 2014
Why Instagram is Important (USA)
45.6%
of millennial Instagram users report being more likely to remember a great brand on Instagram over the brands television commercial - FlashStock Consumer Survey 2014
47%
of Instagram users rank Instagram in their top 10 channels to discover new products - FlashStock Consumer Survey 2014
21.8%
report purchasing a discovered product in the last 6 months - FlashsStock, 2014
Among 18-24 year-olds, those earning $50-74K picked Instagram more than those earning $25-49K
Instagram evolves brands from conversationalists to
visual storytellers
Instagram Adoption Curve Stage 1 Beginner “ We need to be on Instagram!”
Campaign experimentation Planning & understanding audience Inconsistent photos and stories No strategy No promotion or integration
Stage 2 Intermediate
Stage 3 Mastery
Instagram Adoption Curve Stage 1 Beginner
Stage 2 Intermediate “ We are on Instagram and know why”
Campaign Integration Proactive and reactive strategy Original photography that is Inspirational Consistent Authentic Transportive
Stage 3 Mastery
Instagram Adoption Curve Stage 1 Beginner
Stage 2 Intermediate
Stage 3 Mastery “ Instagram is a known entity in our marketing mix”
Stories, themes, and character aligned ROI measured and aligned Instigated through paid promotion, ecommerce, web etc.
Brand Adoption By Vertical
Luxury
Stage 3 Mastery
Media
Apparel
Automotive
Alcohol
Technology
Stage 2 Intermediate
QSR
FMCG
B2B
Financial
Stage 1 Beginner
*Qualitative research: FlashStock, Nov 2014
Insight & Objective Choose A Themes Photography Guide Measurement Promotion
“Gives you wings.”
“Be a hero.”
To bring inspiration and innovation to every athlete* in the world.”
Insight & Objective Choose A Themes Photography Guide Measurement Promotion
Your brand insight should be consistent across all channels, including Instagram.
Insight & Objective Choose A Themes Photography Guide Measurement Promotion
Research competitors and vertical amateurs to understand how your insight can apply.
Insight & Objective Choose A Themes
Objectives
Photography Guide Measurement Promotion
Product Discovery
Loyalty & Revenue Growth
Reach & Frequency
Archetypes
Archetypes represent fundamental human motifs of our experience as we evolved; consequentially, they evoke deep emotions
Themes
Clusters of focus areas for the brand in which the brand is presented and known for.
Occasions
Photo Guidelines
Specific moments of time that capture both the Archetype and Themes of the brand.
Visual rules for consistency.
Freedom FREEDOM Choose Archetypes OUTLAW JE ST ER
E OR PL EX R
CR
EA TO R
CAREGIVER
HERO
CI I AG
EV E
AN
RY MA N
IN
M
NO NT
E
CE
SA G
EGO Ego
ER V O L
RULER
ORDER Order
SOCIAL Social
FREEDOM
Example Archetypes OUTLAW JE ST ER
E OR PL EX R
CR
EA TO R
EGO
ER V O L
CAREGIVER
HERO
CI I AG
SOCIAL
EV E
AN
RY MA N
IN
M
NO
SA G
NT
E
CE
RULER
Special Thanks to Carl Golden
ORDER
*editorial allocation. No brand involvement
Develop Themes
Occasions
Escapism
Jester/Explorer Modified
Active
Culture
Source
Themes are the pillars from which your brand can build occasions.
Create Occasions
Occasions
Escapism
Jester/Explorer Modified
Active
Culture
Source
Classic Storytelling Pillars
The Ancient Greeks implied there were only a few basic themes a brand can Instagram about. Desire for Justice
Desire for Love
Desire for Order
Desire for Pleasure
Fear of the Unknown
Fear of Death
Challenge of Morality
Desire for Validation
Photography
Jester/Explorer Modified
Occasions Consistent Escapism Instagram
Source Active Culture photography starts with great photo guidelines.
Feminine 1
2
Masculine 3
4
Modern 1
Classic 2
3
Simple 1
5
4
5
Complex 2
3
4
5
Young 1
Mature 2
3
4
Playful 1
Serious 2
3
Subtle 1
5
4
5
Obvious 2
3
4
5
Luxurious 1
2
Economical 3
4
Loud 1
Quiet 2
3
4
Cool 1
5
5
Warm 2
3
4
5
Promotion
Paid content is currently in Beta with closed customer set.
Like, Hashtag and engage to be be discovered.
Paid Media
Web Integration
Community Engagement
Great Content
Integrate photos into your website experience.
Great content drives promotion.
Measurement
The difference in spending habits followers vs non followers
Instagram's ability to drive higher recall, loyalty and awareness
Product Spending
Propensity to Recommend
Instagram’s ability to drive enhanced product recommendations & referrals
Loyalty
Media Value
Instagram’s ability to drive media value to followers
Photographer first, marketer second Be authentic, sensory and relevant Appeal to consumer’s desires Build emotional connectivity Be bold about brand through occasions Don’t steal images, get proper rights Measure and benchmark your KPIs Develop and live your photography guidelines Post only high quality content Deliver what your audience wants
Ready for Instagram? Contact us at insta@flashstock.com and let us help you get going with free materals and insights.
