A Research Proposal - Consumer Buying Behaviour: User Friendliness as a Success Factor in Technological Products

A Research Proposal on Consumer Buying Behaviour and User Friendliness submitted by Tom Jacob as the assignment of Research Skills Analysis module of ...
Author:  Tom Jacob

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Meaning of utility

The Internet has developed into a new distribution channel and online transactions are rapidly increasing. This has created a need to understand how the consumer perceives online purchases. The purpose of this dissertation was to examine if there are

The Internet has developed into a new distribution channel and online transactions are rapidly increasing. This has created a need to understand how the consumer perceives online purchases. The purpose of this dissertation was to examine if there are

The paper is about the results of the primary research which purpose was to know the impact of apparels brand on consumers to purchase a product. The aim of the paper is to make the fact clear that the brand has an impact on customer decision making