1.0 Executive Summary The The purp purpos osee of this this busi busine ness ss plan plan is to rais raisee N500 N500,0 ,000 00 (five (five hund hundre red d thousand naira) for the start of a computer repair and service business and publish my book on computer repair and maintenance, while showcasing the expected financials and operations over the next couple of years The !omputer "epair #usiness !ompany, ($!omputer !linic%) is a company that will be based in &werri, 'mo tate and it will provide provide computer repair repair services and accessories sales to customers in its targeted market The !ompany will be owned by etrinus &nuoha
1.1 Sources of Profit The primary profits stream for the business will come c ome from computer repair serrvice se vicess to the the gene genera rall publ public ic,, and and also also from from the the sal sales of my book book,, &*+T'&N T& !&+T-" .'"+- ( How To Rid Your Computer of viruses, Maintain it and Recover Lost Files) Files ) /s computers computers have become a necessity for many people on a day to day basis, the business will be immune from harmful economic changes as people will continue to reuire comput computer er repair repairss in any econom economic ic climat climate e The busine business ss will will genera generate te revenues from per repair fees plus accessories sales related to the repair of computers / secondary stream of revenue for the business will come from mainte maintenan nance ce of comput computers ers and instal installat lation ionss of comput computer er system systemss and software for the customers /lso website design and networking will be an added source of income for the business This segment of the !ompany1s operat operation ionss is expect expected ed to genera generate te appro approxim ximate ately ly 253 of the busin business ess11 aggregate revenues 1
1.2 The Financing ' am seeking to raise N500,000 (five hundred thousand naira) The interest rate and loan agreement are to be further discussed with the bank lending This business plan assumes that the business will receive a two year one month loan with a 43 fixed interest rate
1.3 Mission Statement !omputer !linic ($c!lin%) mission is to become the recognied leader in its targeted market for computer repair and maintenance services 1.4 Management Team The shop will be owned by etrinus &nuoha r etrinus has four years of experience in the 'nformation 6 !ommunication Technology industry Through his expertise and his already7gotten client connections, he will be able to bring the operations of the business to profitability within its two months of operations r etrinus specialies on software aspect of the computer repairs, so he will work with r eter Nwadibia, who has a diploma in computer science, specialies on hardware, and has got six years experience in the hardware repair business &ur website designer and networking engineer will be on contract bases To this respect, we have !hima &gbonna ans 'feanyi &gidi respectively There will be a sales clerk who will always register every computer that comes into the company for repairs
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1.5 Exansion P!an r etrinus expects that the business will aggressively expand during the first six months of operation 8e intends to implement advertising operations that will effectively target individuals and small businesses within the target market
2.0 "egistere# $ame an# %ororate Structure !omputer "epair shop, !omputer !linic The !ompany will be registered as a sole7proprietor company in &werri as it expands
2.1 "e&uire# Fun#s /t this time, the !omputer "epair shop reuires N500,000 (five hundred thousand naira) #elow is a breakdown of how these funds will be used9 Pro'ecte# Startu %osts (oo) Pu*!ication Sho "ent +enerating Set ,oo#-or) #emarcation Sho-cases /ccessories Soft-are "eair Too!s Misce!!aneous Tota! Startu %osts
N:5,000 N;0,000 N<5,000 N55,000 N50,000 N200,000 N40,000 N25,000 N500,000
2.2 Management E&uity etrinus &nuoha owns 2003 of the !omputer "epair shop 3
3.0 Pro#ucts an# Services #elow is a description of the computer repair and maintenance services offered by the !omputer "epair shop
3.1 %omuter "eair an# Parts Sa!es The primary business of the !omputer "epair shop is the repair of computers for customers living within the target market and for those working and running their business centers within the area r etrinus with his team will be able to provide standard and complex repairs pertaining to any aspect of a computer They are well versed in many new technologies, and the business will continue to provide fast and reliable services for people and businesses that have computer repair, maintenance, or installation needs /t the onset of operations, all business will be conducted from the !ompany1s location (Nekede, =ederal olytechnic environment) /lso, the company will be providing onsite repair services in order to provide computer repairs to any individual or business within &werri
3.2 nsta!!ations %ustomiation /n# Maintenance of %omuters
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The !ompany1s secondary business unit is installations, customiation and maintenance of computers for our customers These will enable the computers of our customers to run fast and serve them well in a good condition
3.3 ,e*site esign Programming /n# $et-or)ing /nother unit of the company is the unit that will run website designing, programming and networking of our customer1s systems
3.4 (oo) Sa!es / different aspect of the business, but important and income7bringing part is the book sales 4.0 Strategic Mar)et /na!ysis 4.1 Economic ut!oo) !urrently, Nigeria economic market condition has been unstable, bringing more of recession than boom in the economy of the country !rises, bombing and kidnapping in the country have aided to thwart the economy the more #ut despite the chaos in the country, many foreign investors from different parts of the world are still coming to do businesses here and are seeing the country as a better playground for there businesses in the near future 8owever, as computers have often become a necessity in day to day living (especially for businesses), in>urious changes in the economy should not impact the !ompany1s ability to generate revenue 5
4.2 %ometitive /na!ysis There are no computer repair companies in the area where this business will be located, except for two which are about 5 kilometers from the location of this business and they run on sales of accessories only This implies that am bringing to the area a business that has been in want by the people, students and lecturers living and working around the area The competition will not be strong because our services are already speaking volumes for us, which is the main reason we want to have a location point so as to consolidate the relationship we have already established between us and our customers, and also gather more customers /lso, since our software and the services we render with them are the most needed because of its uniueness, our customers will not hesitate to seek our services &ur services are not exorbitant because we seek to deliver uality services and at the same time redress the bad name fake and incompetent computer repair engineers earlier smeared on the business There has not been a book like the one ' have on computer repairs and maintenance, so the books is another way of teaching our customers how to do some of their maintenance works by themselves, so they will be fascinated by the idea and rush to have a copy of the book, and even recommend it to the friends
5.0 Mar)eting P!an
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The !omputer "epair !ompany intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market and beyond The book will be sold not only around the target market or in &werri, but it will be distributed to ma>or markets like &nitcha main market and /riaria /ba market /s a writer who has published and sold a book before, r etrinus is experienced in book sales and knows the nook and crannies of the business of book sales
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Mar)eting *'ectives ustain and establish relationships with our already gotten customers and our would7be customers, and also with other computer firms in the area so that the !ompany can act in a subcontracting capacity for fixing large numbers of computers
'mplement a local campaign within the !ompany1s targeted market via the use of flyers and word of mouth
5.2 Mar)eting Strategies ' intend to use a number of marketing strategies that will allow the !omputer "epair #usiness to easily aim at individuals and small businesses within the target market These strategies include traditional print7and7 paste advertisements and ads placed in offices and shops of our clients The !ompany will maintain a siable amount of print and traditional advertising methods within local markets to promote the computer repair and maintenance services that the !ompany is offering 7
5.3 Pricing The cost for a >ob to be done is graduated as follows9 "eairs Per System Systems 'nstallation =ormatting =ormatting 6 'nstallations 8ardware replacement rinters
/mount $6 200000 2,50000 ?,000 @epends on the problem and the part @epends on the problem and the part
Maintenance er system Systems oftware
!@s @.@s
'nstallations +pgrade Aeneral maintenance
/mount $6 50000 2,00000 2,50000 B,00000
,e*site esign $et-or)ing Systems Cebsite
/mount $6 @esign,
registration, imple ites
hosting 6 maintenance
!omplex ites
<0,000 D :0,000 250,000 6 above
Networking D depending on the number of B,000 per computer computer 8
7.0 Management (iograhies anager D etrinus &nuoha9 / statistician and a writer, with relevant skills and four years experience in computer software repairs and maintenanceE specialies in software 8ardware -ngineer D eter Nwadibia9 / computer scientist, with relevant skills and five years experience in computer hardware repairs and maintenanceE specialies in hardware Cebsite @esigner D !ontract staff9 'feanyi &gidi9 / statistician and a website designerE creates, hosts, manages and maintains a website Networking -ngineer D !ontract staff9 !hima &gbonna9 Aeneral repairs and fixingsE specialies in computer networking
8.0 Financia! P!an 8.1 9n#er!ying /ssumtions •
The &wner will acuire N500,000 of debt funds to start the business
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The loan will be paid within three years with interest as agreed by the bank
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The !omputer "epair #usiness will have an annual revenue growth rate of ?03 per year
8.2 Sensitivity /na!ysis The !ompany1s revenues are moderately sensitive to changes in the general economy 'n the event of an economic recession, the business may experience decreases in revenues 8owever, computers have become an integral portion of the Nigerian people1s life, and it has become a necessity for many people to have an operational computer /s such, anagement expects that declines due to poor performance within the general economy will be minimal, and the business will be able to continually service its ongoing obligations
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