Media and an d Information Languages Prepared by : MARK JHON C. OXILLO
Med i a L an g u ag es - ar are e code codes, s, con conve vent ntio ions ns,, formats, symbols and narrative structures that indicate the meaning of media messages to an audience
CODES
Codes - ar are e sy systems of signs that when put together create meaning * Semiotics - study of of si signs
Ty p es o f Co d es :
SYMBOLIC CODES
WRITTEN CODES
TECHNICAL CODES
SYMB SY MBOL OLIC IC CODES CODES
- sho show w what what is is bene beneat ath h the sur surfa face ce of what we see (objects, setting, body language, clothing, color, color, etc. ) or iconic symbols that are easily understood
Wh at d o es a Red Ro s e symbolizes?
A red rose may convey Romance or Love.
Wh at d o es a Cl enc nche hed d Fis istt symbolizes? A clenched fist may convey Anger.. Anger
Wha hatt doe d oes s the t he co colo lors rs in a Tra raff ffic ic Li Ligh ghtt symbolize?
Red – Stop Red – Green - Go Yel ello low w - Re Read ady y
ACTIVITY A CTIVITY
Form 4 groups.
Wha hatt to t o do? d o?
On a 1 whole sheet of paper, paper, Think of a company name and illustrate or draw its OWN symbol/sign/icon,, make sure that symbol/sign/icon it is not copied nor plagiarized from the Internet or other sources.
Wha hatt to t o do? d o?
You must must also include an explanation of the symbol / logo used as well at its function, purpose or meaning.
Start Now …
Ty p es o f Co d es :
SYMBOLIC CODES
WRITTEN CODES
TECHNICAL CODES
WRITTEN CODES
- use of lan languag guage e style style and tex textual tual layout (headlines, captions, speech bubbles, language style, etc. )
Headlines
Captions
Spee peec c h Bub B ubbl ble es
Ty p es o f Co d es :
SYMBOLIC CODES
WRITTEN CODES
TECHNICAL CODES
TECHNICAL CODES - Are way ways s in whi which ch equip equipmen mentt is used used to tell the story - Thi This s incl includes udes soun sound, d, came camera ra angle angles, s, types of shots and lighting as well as camera techniques, framing, depth of field, lighting, exposure and juxtaposition.
Cam er a Sh o t s INSERT CAMERA SHOTS PHOTO HERE
EXTREME LONG SHOT - Also called extreme wide shots such as a large crowd scene or a view of scenery as far as the horizon
EXTREME LONG SHOT
LONG SHOT
- a view view of of a situ situat atio ion n or set setti ting ng from a distance
LONG SHOT
MEDIUM MEDI UM LONG L ONG SHOT SHOT
- sh show ows s a gr grou oup p of pe peopl ople e in in interaction with each other, example: fight scene with part of their surroundings in the picture
MEDIUM MEDI UM LONG L ONG SHOT SHOT FF5
FUL FU L L SH SHOT OT
- a view of a figure’s entire body in order to show action and/or a constellation group of characters
FUL FU L L SH SHOT OT
Maureen Wroblewitz
MEDIUM MEDI UM CLOSE CL OSE SHOT SHOT
- sh show ows s a subj subjec ectt down down to to his/ his/he herr chest/waist
MEDIUM MEDI UM CLOSE CL OSE SHOT SHOT
Maureen Wroblewitz
CLOSE UP SHOT
- a full-screen shot of a subject’s s ubject’s face showing the finest nuances of expression
CLOSE UP SHOT
Pia Wurtz urtzba bach ch
EXTREME CLOSE CL OSE UP SHOT
- a shot shot of of a hand hand,, eye, eye, mou mouth th,, or any object in detail
EXTREME CLOSE CL OSE UP SHOT
Cam er a Sh o t s :
Extreme Long Shot
Long Shot
Medium Long Shot
Full Shot
Medium Close Shot
Close-up Shot
Extreme Close-up Shot
Po i n t o f Vi ew
Est sta abl blis ishi hing ng Sho Shott
- of ofte ten n used used at the the begi beginni nning ng of a scene to indicate the location or setting, it is usually a long shot taken from a neutral position
Est sta abl blis ishi hing ng Sho Shott
What does this shot means ?
Poi oint nt--of of--Vi ew Sho hott
- Sh Show ows s a sce scene ne fr from om th the e perspective of a character or one person. Most newsreel footages are shown from the perspective of the newscaster.
Poi oint nt--of of--Vi ew Sho hott
Overver-tt hehe-S Sho houl ulder der Sho hott
- Of Ofte ten n used used in dia dialo logu gue e scene scenes, s, a frontal view of a dialogue partner from the perspective of someone standing behind and slightly to the side of the other partner partner,, so that parts of both can be seen
Ove verr-the the--Shoul houlde derr Shot
React ctio ion n Shot
- Short shot of a character’s response to an action
Reaction Shot
Ins nse ert Sho hott
- A det detail ail shot shot which which quickl quickly y gives visual information necessary to understand the meaning of a scene
Ins nse ert Sho hott
Rev er s e-A n gl gle e Sh o t
- a sho shott fro from m the the opp oppos osit ite e perspective
Rev er s e-A n gl gle e Sh ot
Han d -h el d Cam er a Sh o t - The ca came mera ra is is not not moun mounte ted d on a tripod and instead is held by the cameraperson, resulting in less stable shots
Handnd-he held ld Ca Came mera ra Shot
Poi oint nt o f Vi Vi ew :
Establishing Shot
Point-of-View Shot / POV Shot
Over-the-Shoulder Over-the-Shou lder Shot
Reaction Shot
Insert Shot
Reverse-Angle Shot
Hand-Held Camera shot
Cam er a A n g l es
Aer A erii al Sh Sho ot
- Overhead Shot - Also called Bird’s Eye Shot - Long or extreme long shot of the ground from the air
Aer A erii al Sh Sho ot
Hig ighh-An Angl gle e Sho Shott
- Shows people or objects from above higher than eye level
Highigh-Angle Angle Shot
Low-Angl Lo w-Angle e Sho hott
- Below Shot - Shows people or objects from below,, lower than eye level below
Low-Angl Lo w-Angle e Sho hott
Ey e-L ev el Sh o t
- Straight-on Angle - Views a subject from the level of a person’s eye
Ey e-L ev el Sh o t
Cam er a A n g l es
Aerial
Shot
High-Angle Shot
Low-Angle Shot
Eye-Level Shot
Camera Movements
Pan Sh o t
- Th The e cam camer era a pans pans (m (mov oves es horizontally) from left to right or vice versa across the picture
Pan Sh o t
Til iltt Shot
- Th The e came camera ra til tilts ts up up (move (moves s upwards) or tilts down (moves downwards) around a vertical line
Til iltt Shot
Tr ack ckii ng Sho hott
- Th The e camer camera a follo follows ws alo along ng next next to or behind a moving object or person
Tr ack ckii ng Sho hott
Zoom
- Th The e sta stati tion onary ary cam camera era approaches a subject by “zooming in” or moves farther away by “zooming out”.
Zoom
Zoom
Cam er a Mo Mo v em en t s :
Pan Shot
Tilt Shot
Tracking Shot
Zoom
CONVENTIONS
CONVENTIONS - Refers to a standard or norm that acts as a rule governing behaviour - Are generally established and accepted ways of doing something
MESSAGE
- th the e inf infor orma mati tion on sen sentt to to a receiver from a source
AUDIENCE A UDIENCE
- the grou group p of cons consumer umers s for for whom whom the media message was constructed as well as anyone else who is exposed to the message
PRODUCERS
- Peo People ple enga engaged ged in the the proc process ess of creating and putting together media content to make a finished media product
STAKEHOLDERS
- Lib Librar raries ies,, arch archive ives, s, mus museum eums, s, internet and other relevant information providers.
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