56905510-Cramer-6-OSS-Suite.pdf

Cramer 6 OSS Suite

Piet Pieter er Hens Henstr tra a Cram Cramer er Amdo Amdocs cs OSS OSS Divi Divisi sion on

© 2007 - Proprietary Proprietary and Confid Confidentia entiall Informatio Information n of Amdocs Amdocs

Agenda  Who is Cramer?  Key Trends and Business Challenges  Solution Overview  Partner eco-system  Customer Success Stories  Why Cramer




Cramer, Amdocs OSS Division  Software company founded 1996  1st product product shippe shipped d 1998 1998 – single single

code line from day one  65% of revenue from license

sales  Global Global presence presence – 80+ custom customers ers

on 5 continents worldwide – 40% in  400+ Staff worldwide R&D  Acquired by Amdocs in 2006

“Cramer elevates Inventory Management to a core application that will drive enterprise-wide performance gains at KPN Telecom” Eelco Blok, Executive VP of Operations KPN Telecom


Sustained Momentum 1 New Telco Per Month

FY97

FY98

FY99

FY00

FY01

FY02

FY03

FY04

FY05


Cramer OSS Suite Vision 1999

2000

2001

2002

2003

2004

2005

2006

2007 Cramer 6

Order to network service fulfilment 7 new products Cramer 5

N-tier architecture localisation Cramer 4

Enhanced interfaces SyncEngine Dimension 3

Improved modelling DeliveryEngine Migrator Dimension 2

Expanding technologies covered RouteFinder First Release Dimension 1

Inventory Management

1999

2000

2001

2002

2003

2004

2005

2006

2007

© 2007 - Proprietary and Confidential Information of Amdocs

Commitment to Growth  Leadership ♣

Attracting Leading Industry Management ♥ ♥ ♥

CEO – Guy Dubois CMO – Seth Nesbitt CGS – Dale Thomas

 Acquisitions ♣

T-Soft – complementary technology

 Products ♣

Cramer6 OSS Suite includes 7 new products

 Resources ♣ ♣ ♣

Doubling of CGS head count in 12 months Major expansion of presence in the US and Asia 600 man years of development

 Sales ♣

More than 80 customers worldwide


Strong Customer Validation Over 80+ Telcos Use Cramer


Driving Return on Investment  KPN rolled out new VoIP services

in only 2 months  Slovak Telecom reduced the order-to-bill cycle by 20% and reduced the number of systems from 28 to 1  Cablecom reduced their complaint handling time and service ticketing time by over 40%  Telefonica reduced network creation time by 50% and improved network resource utilisation by 20%  A major North American carrier has reduced Capex by $100m in two years.

“With Cramer we are able to reduce the order-to-bill time in average by 20% which means between 2 and 3 days based on our agreed lead times for providing a service.” Ralf Mittag, Slovak Telecom




State of Play Customers want more  …and they want it cheaper, quicker and easier  They want to pay less for existing services  They want to simplify life using new services

Competition is the driving factor  Compete with new service providers  Fewer untapped markets  Maintain or increase market share

Technology advances  Support multiple services on one technology base  Do more with less  Shifts complexity from physical to logical layer


The challenge for service providers Y T I R O I R P

Introduce New Services Now Provide content-based services Combine services into bundles Differentiate class of service

TIME




Manage the transition to the next generation Repurpose network to create new services Converge service infrastructures Facilitate legacy/ NGN co-existence

TIME




Manage the transition to the next generation Repurpose network to create new services Converge service infrastructures Facilitate legacy/ NGN co-existence

Reduce Costs Remove duplication Combine procedures and processes Automate wherever possible

TIME


The problem with OSS Single service, dedicated OSS  New services require new infrastructures  Duplication of OSS systems  Obstacle to market-oriented service

bundles

Fragmentation of the fulfilment process  Integration tax  Lengthy fulfilment cycles  High error rates

Limited visibility  Under-utilisation of resources  Inefficient processes  Limited governance


The ideal solution Automated service fulfilment  Support Service definition and

management  Support full behaviour model of resources  Enough details to drive business process  Ability to automate from request to device

Next generation-ready OSS platform  Scalable  IP literate  Integrated content management  Simplified service management

Converged  Abstracted  Multi-vendor, multi-technology  Configurable and extensible  Standards-based


Agenda  What is Cramer?  Key Trends and Business Challenges  Solution Overview  Partner eco-system  Customer Success Stories  Why Cramer


A unique OSS Solution Service automation  Simplified service assembly  Automated end-to-end service fulfilment

process  Service level management

Powered by universal network knowledge  Detailed and complete capacity and data

model  Multiple technology, multiple vendor  Encapsulates physical, logical and service layers

Maintained on a single resource management platform  Abstracted, layered process-driven model  Intelligent emulation of network

behaviours  Maintained data accuracy


OSS functional areas BSS

OSS

Asset Asset Management Management Planning Planning Demand Analysis Demand Analysis Design & Assign Design & Assign Resource Management Resource Management Network Build Network Build Asset Profitability Analysis Asset Profitability Analysis

CRM CRM Fulfilment Fulfilment Order Man Order Man Design & Assign Design & Assign Resource Management Resource Management Service Implementation Service Implementation Activation Activation

Billing Billing Assurance Assurance Fault Resolution Fault Resolution Impact Analysis Impact Analysis Fault Identification Fault Identification Correlation Correlation Alarm Identification Alarm Identification

OSS functional areas

Network Systems Network


OSS functional areas BSS

OSS

Asset Asset Management Management Planning Planning

CRM CRM

Billing Billing

Fulfilment Fulfilment

Demand Analysis Demand Analysis Design & Assign Design & Assign Resource Management Resource Management Network Build Network Build Asset Profitability Analysis Asset Profitability Analysis

Assurance Assurance

Order Man Order Man Design & Assign Design & Assign Resource Management Resource Management Service Implementation Service Implementation Activation Activation

Fault Resolution Fault Resolution Impact Analysis Impact Analysis Fault Identification Fault Identification Correlation Correlation Alarm Identification Alarm Identification

OSS functional areas

Network Systems Network Partial Cramer Functionality

Full Cramer Functionality

Swap gold and dark blue

Supporting next generation transition imperatives


Improve process efficiency  Eliminate multiple legacy systems  Automate business processes

SDH

IPTV

DSL

SDH/ VoIP

IPTV

DSL

 Improve visibility



Roll out new services  Single instance, multi-purpose  Rapid service creation  IT/ IP convergent



Consolidate systems estate  Single OSS for all next-generation

services  New services without new infrastructure  Partitioned for restricted access


Tangible business benefit Critical enabler for strategic initiatives  Next generation transformation  IT consolidation and rationalisation  New services, new business models

Improved efficiency and productivity  Greater process automation  Shorter time to revenue  More efficient capital utilization

Lower TCO  Reduced OSS procurement complexity  Lower systems integration overhead  Flexible, pre-integrated functionality

Cramer6 Products


ResourceManager Role

 Provides “active inventory” for accurate

modelling of network capacity, relationships, services, logical & physical resources supporting all vendors and technologies. Benefits

 Improved operational efficiency through

process driven inventory management  Accelerated rollout of new network and services  Fast, predictable service delivery Differentiators

 Multiple technology, multiple vendor,

multiple service  Modelling in metadata  Intelligent, accurate network emulation  Comprehensive API and object model


ITManager Role

 Models IT infrastructure, platform

environments, and application software  Relates IT components with the services and network models managed in ResourceManager Benefits  Faster origination of content based services  End to end view of connectivity from content

servers to customer premises  More effective utilization of applications and services  Enhanced Service Assurance, since all parts of the process can be seen and traced Differentiators  Provide the most complete model of

content-based services  Enables fulfillment of bundled service offerings


CoSManager Role

 Pre-validated delivery of NGN services  Analysis of service impact of policy changes  Provides of proactive warnings of NGN

capacity shortfalls using service orders  Defines service offerings which are differentiated on a pre-agreed Class of Service Benefits  Accelerated service delivery  Predictable Class of Service delivery  Use of existing capacity can be maximised  Fast rollout of new technologies and services Differentiators  Provides the most complete model of IP

capacity  Pre-validation of service feasibility prior to service activation without network query or by trial and error  Integration with Cramer6 OSS Suite


CableManager Role

 Extends the Cramer model with physical

infrastructure: cables, fibres, ducts etc  Uses the Cramer suite to automate consumption and allocation of physical infrastructure Benefits

 Integrated planning leads to just in time

cable investment, optimises capacity  Fewer OSS systems to maintain and integrate  Single view of logical and physical network, enables faster plan-to-build processes  Improved root cause identification reduces fault resolution time Differentiators

 Universal view and operation from service to

logical network to physical infrastructure  Doesn’t require a costly GIS


PartitionManager Role  Supports partitioned management of network

and service resources  Restricts access to database objects based on user roles i.e. read/write/no access

Benefits  Freedom to outsource all or part of network to

one or more 3rd parties  Reduced total cost of ownership through one inventory instance and single metadata model  Customers able to manage their own network

Differentiators  Uniform access across the whole Cramer suite

and beyond  Capacity information without network specific information  Flexible access control and visibility  Based on standard proven Oracle functionality


ServiceCatalog Role

 Addresses Product Management and

Fulfilment business processes  Product Lifecycle Management – change control and inheritance to aid version and change management  Open standards-based API interfaces with order capture systems for service feasibility and fulfilment processes Benefits

 Enhanced product lifecycle management  Accelerated service introduction  Reduced integration cost Differentiators

 Technical product de-composition  Automated feasibility checking  Simplified product definition  De-coupling of service and product

definition


TaskEngine Role

 Rules based design and assign  Process driven inventory

management Benefits

 Improved operational efficiency  Process automation  “Order to the network” flow through

service fulfilment Differentiators

 Separation of design and

implementation  Automated roll-back with no coding  Template driven


RouteFinder Role

 Processes routing requests  Rules based routing Benefits

 Reduces time to design new circuits  Ensures design consistency  Reduces design re-work levels Differentiators

 Multi-technology  Template driven (extensible routing    

rules) Supports dynamic constraints Graphical views of candidate routes Supports least cost routing Can be driven using APIs


DeliveryEngine Role

 Translates designs into implementation jobs  Project manages job implementation Benefits

 Process automation  “Order to the network” flow through service

fulfilment  Jeopardies can be pro-actively managed and resolved Differentiators

 Separation of design and implementation  Service delivery across the whole

infrastructure  Managing complete range of delivery mechanisms  Integration with activation


ActivationEngine Role

 Delivers high-volume, flow-through

activation for NGN services  Creates business value through an inventory-centric activation solution e.g. IPTV capacity checking. Benefits

 Automated ‘order to network’ activation  Seamless customer service e.g. home

moves  Agile development of new services through templates and scripts Differentiators

 Inventory-centric activation  “Now and Next Planning”  Rapid service development through

industry standard scripting language and configuration templates


DiscoveryEngine Role

 Auto-discovers networks and their

components  Data load Benefits  Improved inventory accuracy  Faster data migration  Fewer errors ultimately means less churn  Faster, right-first-time service delivery

differentiates SP’s products  Fast-start for activation and other Cramer projects  Improved fallout resolution through targeted re-discovery Differentiators  Complete end to end and integrated

solution providing network discovery, capacity and service planning and service activation (with ActivationEngine)  Comprehensive coverage of next gen devices  Gives Cramer the fastest deployment time in the business  Standards-based


SyncEngine Role

 Data load  Process audit/reconciliation  Corrective synchronization Benefits

 Improved inventory accuracy  Total maintenance of multi-domain

inventory models  Faster data migration  Reduces order re-work Differentiators

 Automated, rules-based reconciliation  Generation of discrepancies  Resolution management  Logical and physical reconciliation  Not restricted to network data  Batch or event-based  Standards-based




Partner Alliances CRM:

System Integrators:

ERP/NLM/SCM/NM:

Network:


Strategic Partnerships Deliver Business Value

“IBM recognises Cramer as a leader in its market and positions Cramer at the core of its Telecoms Solutions.” Malcolm Nicholas, NLM Global, IBM

Cramer Triple Play OSS Solution, deployed in Alcatel’s Plano labs for IPTV Deployments include Network Rail, Telekom Austria and Kazak Telecom


Strategic Partnerships Deliver Business Value

“IBM recognises Cramer as a leader in its market and positions Cramer at the core of its Telecoms Solutions.”

Cramer at heart of Ericsson’s outsourced NOC Deployment partner - Integrated with Ericsson’s Radio Network Operation and Support system (RANOS), deployed at Vodafone UK

Malcolm Nicholas, NLM Global, IBM

Central part of Network Lifecycle Management (NLM) solution deployed at Telefonica Spain and T-Mobile Czech Cramer is the strategic core of IBM SDP platform for triple/quad play deployed in IBM’s Austin labs




Automated service fulfilment Business

Challenges

 Reduce time to market for higher margin services (ISDN, DSL)  Improve customer satisfaction througout the lifecycle process  Cut operational expenditures through automation and

standardisation Cramer

Solution

 Centralised and consolidated management of all network

technologies  Automation of provisioning process and integration with Siebel

for workforce management  Strategic component of service assurnace to ensure quality of

service Business

benefits

 Voice delivery times reduced from 30 days to 15 hours  95% of orders are fulfilled automatically  System count reduced from 28 to 1  Reduction of failed truck rolls by 70%

“With Cramer we are able to reduce Bill time in average by 20% which means between 2 and 3 based on our agreed lead times for providing a service.” Ralf Mittag, VP for Service Provisioning, Slovak Telcom


Triple-play fulfilment Business

Challenges

 Accelerated customer acquisition requiring pre-provisioning

and automated activation  Highly competitive environment leading to short lead times for

new services  Business imperative to reduce operational cost Cramer

Solution

 Centralised Cramer core supporting end-to-end processes

such as fulfilment, circuit design, planning, inventory and capacity management  Automation of service delivery across multiple technologies  Standardisation of circuit design for complex SDH networks Business

benefits

 Rapid fulfilment and revenue generation – provisioning 1,000

customers per day  Targeted sales campaigns based on accurate knowledge of

the network leading to rapid revenue generation  Cost reduction through centralised management of network

equipment

“All our DSL network, IP network, WDM networks are only on Cramer.” Nicola Salverini, Fastweb


Network lifecycle planning Business

Challenges

 Fragmented and isolated planning processes  Maximise infrastructure utilisation, both hardware and

connectivity  Fault management processes lacking network visibility and

customer impact analysis Cramer

Solution

 Strategic planning tool to manage both network inventory and

connectivity planning  Automated reconciliation/synchronisation between Cramer

and the network to ensure data integrity  Consolidated inventory covering all vendors and technologies

in Core and Radio networks Business benefits

 70% reduction in Access Planning effort for 2G site rollouts  83% reduction in Access Planning effort for site expansions  2Mb circuits for site expansions can be planned and built on

Cramer in 15 minutes  20% increase in speed and efficiency to build and populate

complex nodes  Improved leased line utilisation and reduced leasing costs

“Cramer5 significantly simplifies the management of our network, improves capacity management and provides the capability to reduce capital expenditure and operating expenses.” Sheila Kavanagh, Head of Transport Networks, Vodafone Ireland


Driving NGN transformation with Cramer Business

Challenges

 OSS consolidation and streamlined NGN migration support  Improve efficiencies by automating key OSS business

processes (planning, fulfilment & assurance)  Reduce time to market for new NGN products and services Cramer

Solution

 Inventory powered OSS solution covering all networks and

technologies.  Implementation of standardised models and processes to

enable the process automation and system consolidation  Automated order to bill process for new services – e.g.

Multimedia DSL Business

Benefits

 Operational efficiency and scalability of key processes  Improved agility and removal of time to market constraints  TCO improvements due to elimination of legacy applications

“With this move TDC is taking a significant step towards the transformation to become a lean operator” Kim Frimer, CEO of TDC’s Wholesale Business Unit


Driving NGN implementation with Cramer Business

Challenges

 High operational cost of multiple legacy systems  Legacy systems unable to manage Next Generation services

& networks (VoIP, xDSL)  Need to reduce time and cost of bringing new services to

market Cramer

Solution

 Cramer as a single multi vendor, multi technology process

automation application for the Core network (SDH/PDH, DWDM)  Integration with 3 rd party applications to support end-to-end

processes such as order management and service assurance  Cramer will support KPN‘s migration to a NGN and will form

the basis of their next generation OSS Business

benefits

 Reduced operational costs through elimination of multiple

legacy OSS applications  Dramatic reduction in time to market for new services i.e. VoiP  Improved customer satusfaction through improved service

fulfilment

“Our new, strategic agreement with Cramer elevates Inventory Management to a core application that will drive enterprise-wide performance gains at KPN Telecom…” Elko Blok, VP Operations, KPN


Network service expansion Business

Challenges

 Service Assurance issues leading to customer satisfaction

issues  Fragmented provisioning processes supported by manual

intervention  No single view of network information leading to network

planning challenges Cramer

Solution

 Consolidated inventory on a single multi vendor and multi

technology application  Integration between Cramer and Micromuse to automate service assurance processes  IP discovery and reconcilliation across different technologies and devices Business

Benefits

 Service correlation time reduced from 30 minutes to 10

seconds  Customer complaint time reduce by 60% and Service ticket

time by 55%  Reduced Opex/Capex through reduced rework, manual entry,

faster data migration, re-usable adapters and reduced integration timescales

“Our main reason for choosing Cramer was its ability to help us improve our capacity management. We found it was the best solution for managing data from different sources and different technologies on our network.” Jűrg Rubin, Head of Network Information Systems, Cablecom


IP-VPN deployment on Cramer Business

Challenge

 Need to optimise resource utilisation to control capital and

operating expenditure  Low levels of data accuracy (40-50%) leading to stranded

physical assets  Requirement to reconcile network and inventory data to

harvest stranded assets Cramer

Solution

 Implementation of an industry strength active inventory core

solution  Synchronize legacy inventory databases with discovered network data  Create tasks to recover and reallocate stranded plug in cards Business

Benefits

 Identification of 33K un-used network resources leading to $32

million of savings  Improved data quality to avoid erroneous truck roles through

improved field service management  Enterprise wide end-to-end business processes leading to

improved customer satisfaction

“Process improvement will offer new visibility into the network and its processes, enabling us to target better results and solid returns .” Richard Burns, VP Centers and Operations Support, Bellsouth


Rapid 3G network build Business

challenges

 Build a nationwide 3G network within tight time constraints  Fragmented and adhoc process of network planning and

rollout  No centralised view of the network leading to planning

constraints Cramer

implementation

 Automated design and provisioning across the network –

Radio & Transmission  Standardised business and technical processes  Engineering network design and build processes driven by

Cramer Business

benefits

 Completed network rollout of 5,000 base stations in just 2

years  Up to 200 base stations rolled out per week  Time needed to design and configure Node B’s was cut from

days to minutes

“Cramer has proven its ability to automate network build and rollout, to improve the use of network assets and to quickly take the operator live.” Peter Lundberg, Head of Networking Services, 3 Sweden




Summary – Why Cramer? Leading

OSS Vendor

Visionary

products – that work

Spreading

risk through the partner eco-system

Proven

success

56905510-Cramer-6-OSS-Suite.pdf

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