Learning activity 3 Evidence: Getting the hidden message
Look at the following advertisements and answer the questions:
Fuente: SENA Fuente: SENA
Questions
What is being advertised?
Why is a different color used in the product’s name?
Answers
A cleaning cleaning product product called "Xtreme LPQ"
'Cause it's easier to notice the name and to remember it
What hidden messages does the ad seem to have?
These kind of activities are just for women.
Does the advertisement use emotional appeal? If yes, how? If no, how could it?
Yes, it does. This product tries to convince me that if I buy the product I will have less problems in my life.
Is product’s description honest? Why or why not?
I don't think so, because this description doesn't show me how the product works, neither some proofs about its accomplishment
What do you think or conclude about the ad?
The target of this ad is, mainly, housewifes and it doesn't encourage me to buy that product.
Fuente: SENA Fuente: SENA
Questions
What is being advertised?
Why is a different color used in the product’s name?
What hidden messages does the ad seem to
Answers Mineral Water called "LPQ sparkle"
'Cause it's easier to notice its name and remember it
have?
Does the advertisement use emotional appeal? If yes, how? If no, how could it?
Is product’s description honest? Why or why not?
What do you think or conclude about the ad?
If you drink their water, you will haver a healthier life
Yes, it does. This ad makes me think that I won't have a healthy life while I don't drink "LPQ sparkle"
No, it's doesn't. There are studies showing that mineral water it's just... Water. This ad truly touches people's selfsteem, talking about heathy life.
When you finish your work, send the file to your instructor through the platform as follows: • Click the title of this evidence. • Click Examinar mi equipo and look for the file in your computer. Make sure the file is attached. • Leave a comment for the instructor (optional). • Click Enviar . Note: This evidence is an individual activity. Remember to check the learning guide in order to know if you have done all the assigned activities, know how to develop them and deliver them correctly. C ri teri teri os de evalua evaluación ción
Analiza los elementos de la alfabetización alfabetización mediática desde una perspectiva perspectiva crítica, utilizando el vocabulario y la gramática requerida.
