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INDEX
S.No: 1.
CHAPTER
PAGE NO.
CHAP CHAPTE TERR-1 1 INTRODUCTION
2.
Scope of the Study
Objective of the Study
!ethodo"o#y of the Study
$i%it&tio' of the Study
CHAPTER-1I INDUSTRY PROFILE &
COMPANY PROFILE COMPANY
3.
CHAPTER-1II REVIEW OF LITERATURE
4.
CHAP CHAPTE TERR-1V 1V DAT DATA ANALYSIS AND A ND
INTERPRETATION
5.
CHAPTER-V FINDINGS SUGGESTIONS CONCLUSION
(I($IOGRAPH)
*
Hero CHAPTER-I
INTRODUCTION
P"&''i'# fo+ the futu+e to &chieve the "o'#,te+% objective i i'te#+&" to the u+viv&" &'d #+o-th #+o-th of eve+y bui'e. St+&te#ic p"&''i'# tod&y h& to t&e i'to co#'i/&'ce the +&pid ch&'#e i' tech'o"o#y0 i'c+e&ed co%petitive'e &'d the tu+bu"e't bui'e e'vi+o'%e't0 &"o -ith the -o+"d beco%i'# o'e bi# #"ob&" vi""&#e. St+&te#y cove+ eve+y &pect of bui'e f+o% bui'e +ee'#i'ee+i'#0 'e- bu bui'e i'e deve"op% deve"op%e't0 e't0 p+oduct p+oduct deve"op% deve"op%e't e't &'d b+&'d b+&'d po poitio itio'i' 'i'# # to &dve+tie%e't &dve+tie%e't p+o%otio'&" p+o%otio'&" c&%p&i#'0 c&%p&i#'0 %edi& &'d pub"icity pub"icity.. It i & #&%e of i''ov&tio'. I' f&ct0 %&+eti'# peop"e &+e i'vo"ved i' %&+eti'# *1 type of e'titie2 #ood0 e+vice0 e3pe+ie'ce0 eve't0 pe+o'0 p"&ce0 p+ope+tie0 o+#&'i/&tio'0 i'fo+%&tio' &'d ide&. !&+eti'# %&'&#e%e't i the &+t &'d cie'ce of chooi'# t&+#et %&+et &'d #etti'#0 eepi'# &'d #+o-i'# cuto%e+ th+ou#h c+e&ti'#0 de"ive+i'# &'d co%%u'ic&ti'# upe+io+ cuto%e+ v&"ue. I'di& i eco'd "&+#et %&'uf&ctu+e+ &'d p+oduce+ of t-o,-hee"e+ i' the -o+"d -o+"d.. It t&'d t&'d 'e3t to 4&p&' 4&p&' &'d Chi'& Chi'& i' te+% te+% of the 'u%be+ 'u%be+ of t-o -hee"e+ p+oduced &'d do%etic &"e +epective"y. I'di&' t-o,-hee"e+ i'dut+y %&de %&"" be#i''i'# i' e&+"y 516 -he' Auto%obi"e p+oduct of I'di& 7API8 t&+ted %&'uf&ctu+i'# coote+ i' I'di&. He+o -& et&b"ihed o' *9 th of Ap+i" *;<. *;<. The I'di&' t-o t-o -hee"e+ I'dut+y I'dut+y c&' be be b+o&d"y b+o&d"y c"&ified c"&ified & coote+ coote+00 %oto+cyc"e %oto+cyc"e &'d %oped=coo %oped=coote+ette. te+ette.
I'
"&t i3 ye&+ do%etic do%etic t-o,-hee"e+ t-o,-hee"e+ h& ee' t+uctu+&" t+uctu+&" ch&+#e. ch&+#e. Thi c&' be >
Hero CHAPTER-I
INTRODUCTION
P"&''i'# fo+ the futu+e to &chieve the "o'#,te+% objective i i'te#+&" to the u+viv&" &'d #+o-th #+o-th of eve+y bui'e. St+&te#ic p"&''i'# tod&y h& to t&e i'to co#'i/&'ce the +&pid ch&'#e i' tech'o"o#y0 i'c+e&ed co%petitive'e &'d the tu+bu"e't bui'e e'vi+o'%e't0 &"o -ith the -o+"d beco%i'# o'e bi# #"ob&" vi""&#e. St+&te#y cove+ eve+y &pect of bui'e f+o% bui'e +ee'#i'ee+i'#0 'e- bu bui'e i'e deve"op% deve"op%e't0 e't0 p+oduct p+oduct deve"op% deve"op%e't e't &'d b+&'d b+&'d po poitio itio'i' 'i'# # to &dve+tie%e't &dve+tie%e't p+o%otio'&" p+o%otio'&" c&%p&i#'0 c&%p&i#'0 %edi& &'d pub"icity pub"icity.. It i & #&%e of i''ov&tio'. I' f&ct0 %&+eti'# peop"e &+e i'vo"ved i' %&+eti'# *1 type of e'titie2 #ood0 e+vice0 e3pe+ie'ce0 eve't0 pe+o'0 p"&ce0 p+ope+tie0 o+#&'i/&tio'0 i'fo+%&tio' &'d ide&. !&+eti'# %&'&#e%e't i the &+t &'d cie'ce of chooi'# t&+#et %&+et &'d #etti'#0 eepi'# &'d #+o-i'# cuto%e+ th+ou#h c+e&ti'#0 de"ive+i'# &'d co%%u'ic&ti'# upe+io+ cuto%e+ v&"ue. I'di& i eco'd "&+#et %&'uf&ctu+e+ &'d p+oduce+ of t-o,-hee"e+ i' the -o+"d -o+"d.. It t&'d t&'d 'e3t to 4&p&' 4&p&' &'d Chi'& Chi'& i' te+% te+% of the 'u%be+ 'u%be+ of t-o -hee"e+ p+oduced &'d do%etic &"e +epective"y. I'di&' t-o,-hee"e+ i'dut+y %&de %&"" be#i''i'# i' e&+"y 516 -he' Auto%obi"e p+oduct of I'di& 7API8 t&+ted %&'uf&ctu+i'# coote+ i' I'di&. He+o -& et&b"ihed o' *9 th of Ap+i" *;<. *;<. The I'di&' t-o t-o -hee"e+ I'dut+y I'dut+y c&' be be b+o&d"y b+o&d"y c"&ified c"&ified & coote+ coote+00 %oto+cyc"e %oto+cyc"e &'d %oped=coo %oped=coote+ette. te+ette.
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"&t i3 ye&+ do%etic do%etic t-o,-hee"e+ t-o,-hee"e+ h& ee' t+uctu+&" t+uctu+&" ch&+#e. ch&+#e. Thi c&' be >
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ee' ee' f+o% f+o% the the ch&' ch&'#e #e i' co%p co%po oit itio io' ' of t-o t-o -hee -hee"e "e++ &"e &"e0 0 -he+ -he+ee the the %oto %o to+c +cyc yc"e "e h&ve h&ve #&i' #&i'ed ed %&+ %&+et et h h&+ &+ee f+o% f+o% the the coo coote te++ &'d &'d %o %ope ped d o+ coote+ette e#%e't. The He+o #+oup of co%p&'ie i' I'di& %e+#ed -ith the Ho'd& !oto+ Co%p&'y of 4&p&' i' c+e&ti'# & No.* %&'t"e i' the %&i'# of the co%p&'y He+o. He+o be#&' ope+&tio' ope+&tio' -ith the et&b"ih%e't et&b"ih%e't of the Dh&+uhe+& Dh&+uhe+& p"&'t i' *;5. Thi fu""y &uto%&ted p"&'t p"&'t i e?uipped -ith t&te,of,the,&+t t&te,of,the,&+t %&chi'e+y0 %&chi'e+y0 i',houe i',houe R@D et up0 &'d tod&y it p+oduce p+oduce & bie eve+y 91 eco'd. eco'd. To %eet the the #+o-i' #+o-i'# # de%&'d de%&'d00 He+o He+o op ope'e e'ed d &'oth &'othe+ e+ u' u'it it &t Gu+# Gu+#&o' &o'00 ui'# ui'# !S !S tech'o"o#y tech'o"o#y. It i +&ted & o'e of the the %ot %ode+' %oto+cyc"e %oto+cyc"e %&'uf&ctu+i'# %&'uf&ctu+i'# p"&'t i' the -o+"d. The p"&'t p+oduce p+oduce *0;11 *0;11 bie eve+yd&y. eve+yd&y. The I'do, I'do,4&p 4&p&'e &'ee e %oto+c %oto+cyc" yc"e e e#%e' e#%e'tt do do%i' %i'&te &ted d by He+o He+o #+ou #+oup0 p0 (&j&j &'d Eco+t i' co""&bo+&tio' -ith 4&p&'ee vehic"e %&'uf&ctu+e+ Ho'd&0 B&-&&i &'d )&%&h& +epective"y. The p+i%&+y +e&o' fo+ #+o-th of t-o,-hee"e+ %&+et i &tt+ibuted to the f&ct th&t I'di&'0 epeci&""y i' the +u+&" &'d e%i u+b&' &+e& +et+yi'# to ch&'#e "ife ty"e &'d peop"e i' %et+opo"it&' %et+opo"it&' citie &+e co%p"ete"y di&ppoi'ted -ith the pub"ic t+&'po+t&tio'. So0 So0 the+e the+e i t+e%e' t+e%e'do dou u #+o-th #+o-th i' the t-o,-h t-o,-hee" ee"e+ e+ e#%e't e#%e't..
T-o
-hee"e+ e#%e't of &uto%obi"e t&+ted -ith bicyc"e &'d dive+ified i'to coote+ &'d & the %&' t&+ted "ooi'# fo+ ty"e0 co%fo+t0 peed0 po-e+ etc. !oto+ !oto+ Cyc"e c&%e i'to the pictu+e. pictu+e. The %oto+cyc"e %oto+cyc"e %&+et %&+et i' the p+ee't -o+" -o+"d d "ie "ie &'y &'y othe othe++ %&+ %&+et et p"&c p"&cee i & c+oc+o-de ded d o' o'e0 e0 -ith -ith %&'y %&'y e"" e""e+ e+ co%peti'# -ith e&ch othe+ to &tt+&ct the &%e cuto%e+.
9
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He+o0 the -o+"d6 'u%be+ .* bie h&ve t&+ted i' e&+"y ;16. The b+&'d i%&#e0 ?u&"ity %&i'te'&'ce0 %i"e&#e &'d the ty"e of the vehic"e &tt+&cted & "&+#e 'u%be+ of cuto%e+ &'d thu %&de it & the No.* bie. The co'u%e+ i 'o- f&ced -ith p+o"ife+&tio' of b+&'d %ode". Getti'# 'e- cuto%e+ & -e"" & +et&i'i'# the% i &' i%po+t&'t t& of %&'uf&ctu+e+. So e+vice &fte+ &"e i ve+y i%po+t&'t. A &tified cuto%e+ b+i'# i' %o+e '&%e &'d #ood-i"" to the co%p&'y0 -hich i -hy Cuto%e+ Re"&tio'hip !&'&#e%e't i #ive' %o+e i%po+t&'ce i' tod&y6 co%petitive -o+"d. A tudy o' thi &pect -ith He+o t-o,-hee"e+ &t He+o !otoco+p $td -& %&de.
NEED FOR THE STUDY
!&+eti'# t&+t -ith ide'tifyi'# the 'eed of cuto%e+ &'d e'd i' &tifyi'# thoe -&'t. The #o&" of %&+eti'# i to &tt+&ct 'e- cuto%e+ by p+o%ii'# upe+io+ v&"ue &'d to eep cu++e't cuto%e+ by de"ive+i'# &tif&ctio' b&ed o' thei+ p+efe+e'ce +et&i'i'# the%. ithout cuto%e+0 'o %&+et e3it. A the cuto%e+ &+e +e#&+ded & the upe+io+ i' tod&y6 %&+et0 the "eve" of &tif&ctio' &'d thei+ p+efe+e'ce hou"d be ee'"y tudied. The t-o,-hee"e+ i'dut+y h& bee' e3p&'di'# +&pid"y.
Go'e &+e the
d&y -he' poei'# & t-o,-hee"e+ -& ee' & & "u3u+y. No- d&y0 it i vie-ed & & %e+e 'eceity. P+io+0 &"e of t-o,-hee"e+ -& %&i'"y co'fi'ed to u+b&' &+e& but "&te"y i' +u+&" &+e& the bicyc"e &+e bei'# +ep"&ced by po-e+ d+ive' t-o,-hee"e+ uch & coote+0 %oto+cyc"e.
<
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Not o'"y thi0 thi i'dut+y h& &"o cuto%e+ +&'#i'# f+o% &"" de%o#+&phic e#%e't. It h& bee' co%%o' i#ht th&t eve' choo" #oi'# chi"d+e' &+e d+ivi'# t-o,-hee"e+. The -o%e' cuto%e+ &+e &"o i'c+e&i'# due to i'c+e&e i' -o%e' "ite+&cy &'d e%p"oy%e't. Getti'# & 'e- cuto%e+ i difficu"t0 th&' +et&i'i'# & cu++e't cuto%e+ i & %o+e difficu"t o'e &'d 'ot o'"y th&t it i eti%&ted th&t the cot of &tt+&cti'# & 'e- cuto%e+ i five ti%e the cot of +et&i'i'# cu++e't cuto%e+. It +e?ui+e & #+e&t de&" of effo+t to i'duce &tified cuto%e+ to -itch &-&y f+o% thei+ cu++e't p+efe+e'ce. Thu0 Cuto%e+ Re"&tio'hip !&'&#e%e't i bee' #ive' top p+io+ity i' tod&y6 co%petitive -o+"d. The+efo+e0 eepi'# the &bove t&ted objective i' %i'd0 thi tudy -& co'ducted to &ce+t&i' the cuto%e+6 &tif&ctio' to-&+d He+o t-o,-hee"e+ i' He+o !otoco+p $td.
I' vie- of thi0 & det&i"ed tudy of cuto%e+
p+efe+e'ce0 "eve" of &tif&ctio' &'d thei+ co%p"&i't &'d u##etio' -& u'de+t&e'. OBJECTIVES
Thi tudy -& co'ducted eepi'# the fo""o-i'# objective i' %i'd. *. To tudy the f&cto+ -hich i'f"ue'ce the pu+ch&e of He+o t-o,-hee"e+ >. To 'o- the cuto%e+ "eve" of &-&+e'e of He+o t-o,-hee"e+. 9. To 'o- the v&+iou f&cto+0 -hich i'f"ue'ce cuto%e+ i' pu+ch&i'#0 they6+e t-o , -hee"e+ <. To fi'd the &fte+ &"e e+vice offe+ed by He+o !otoco+p $td. 5. To 'o- the cuto%e+ "eve" of &tif&ctio' of He+o t-o,-hee"e+ -ith +epect to He+o !otoco+p $td. . To fi'd the p+ofi"e of He+o t-o,-hee"e+ cuto%e+.
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METHODOLOGY OF THE STUDY
The i'fo+%&tio' +e?ui+ed fo+ thi tudy obt&i'ed -& b&ic&""y th+ou#h t-o ou+ce. Primary Data:
P+i%&+y D&t& h& bee' #&the+ed by & u+vey th+ou#h & t+uctu+ed ?uetio''&i+e. The
D&t&
h&
bee'
co""ected
f+o%
*11
cuto%e+0
th+ou#h
?uetio''&i+e0 by ui'# i%p"e +&'do% &%p"i'#. I' &dditio' i'te+&ctio' -ith the t&ff of He+o !otoco+p $td h& &"o #ive' o%e i'fo+%&tio'. Seco!ary Data:
Seco'd&+y D&t& co%p+ie of i'fo+%&tio' obt&i'ed f+o% &''u&" +epo+t0 b+ochu+e0 %&'u&" -ebite etc. LIMIT"TIONS
I h&ve obe+ved the fo""o-i'# "i%it&tio' i' the cou+e of %y tudy. *. The &+e& -hich -e+e e"ected -e+e "i%ited o'"y to Hyde+&b&d i.e.0 the
fi'di'# &+e +e#io'&" &'d do 'ot +ep+ee't the t&te o+ cou't+y. >. Ti%e co't+&i't h&%pe+ed the tudy. 9. Si'ce the tudy i'vo"ved i' #&the+i'# i'fo+%&tio' -& f+o% uppe+ to hi#he+,
%idd"e c"& peop"e0 i'te+&ctio' -ith the% bec&%e difficu"t. <. The+e %&y be +epo'de't6 bi&. 5. Eve' thou#h ut%ot c&+e h& bee' t&e' i' co'ducti'# the u+vey0 the
fi'di'# %&y o%eti%e diffe+ f+o% the popu"&tio'.
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CHAPTER,II INDUSTRY PROFILE
The I'di&' t-o,-hee"e+ co't+ibute the "&+#et vo"u%e &%o'#t &"" the e#%e't i' &uto%obi"e i'dut+y.
Thou#h the e#%e't c&' be b+o&d"y
c&te#o+i/ed i'to 9 ub,e#%e't vi/. coote+0 %oto+cyc"e &'d %oped2 o%e c&te#o+ie i't+oduced i' the %&+et &+e & co%bi'&tio' of t-o o+ %o+e e#%e't e.#. coote+ette &'d tep,th+u. The %&+et p+i%&+i"y co%p+ie five p"&ye+ i' the t-o,-hee"e+ e#%e't -ith the %ot of the co%p&'ie h&vi'# fo+ei#' co""&bo+&tio' -ith -e"",'o-' 4&p&'ee fi+% e&+"ie+. (ut %ot of the co%p&'ie &+e 'o- p"&''i'# *11F ubidi&+ie i' I'di&. T#o $%ee&er ' it( ro&e i I!ia Cote)t:
A the citie #+o- @ ubu+b e3p&'d0 t+&'po+t&tio' 'eed beco%i'# %o+e @ %o+e &cute0 -ith %ou'ti'# p+eu+e o' it pub"ic t+&'po+t&tio' fo+ -hich t-o -hee"e+ &+e ide&". The t-o,-hee"e+ I'dut+y tod&y h& & i#'ific&'t +o"e i' the I'di&' eco'o%y0 -ith &' &''u&" tu+'ove+ of R. 111 c+o+e &'d co%pou'ded &ve+&#e #+o-th of *1F. I' +ece't ye&+0 it i of the fe- i'dut+i&" ecto+ i' the #+o-th ph&e tod&y co'ide+ pe+o'&" t+&'po+t&tio' & o'e of the b&ic 'eed. The t-o,-hee"e+ i'dut+y b&ic&""y co%p+ie %oped0 coote+0 coote+ette &'d %oto+cyc"e. !oped &+e b&ic e't+y,"eve" p+oduct &i%ed &t "o-e+=%idd"e i'co%e #+oup0 offe+i'# co%p&'y. Thi c&te#o+y do%i'&ted by TS SUUBI0 -hich h& & %&+et h&+e of 51F tod&y. The othe+ %&jo+ p"&ye+ i' thi e#%e't i'c"ude BINETIC ENGG.0 HERO !OTOCORP &'d (A4A4 AUTO.
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Scoote+0 -hich fou'd "&+#et e#%e't i' the i'dut+y 79 pe+ce't8 i do%i'&ted by (A4A4 AUTO. It i ho-eve+ f&ci'# tiff co%petitio' f+o% $!$0 -hich offe+ bette+ ty"e &'d tech'o"o#y to the I'di&' cuto%e+. Ho-eve+0 do%i'&'ce of thi c&te#o+y h& bee' dec"i'i'# bec&ue of hift i' the cuto%e+ p+efe+e'ce. !&jo+ p&+t of the #+o-th i' the t-o,-hee"e+ i'dut+y h& co%e f+o% %oto+cyc"e epeci&""y0 the I'do,4&p&'ee *11cc %oto+cyc"e0 -hich &+e co'ide+ed0 fue" efficie't0 +e"i&b"e &'d uited fo+ +ou#h +o&d. Scoote+ette &"o #+o-i'# &t & f&t ph&e &'d &+e bei'# i'c+e&i'#"y pe+ceived & & bette+ optio' p+ovidi'# co've'ie'ce &'d %oto+ ty"e0 by u+b&' cuto%e+. I' thi c&te#o+y0 TS Scooty ho"d & do%i'&'t %&+et h&+e. ith &"e of ove+ th+ee %i""io' vehic"e0 I'di& i the eco'd "&+#et t-o, -hee"e+ %&+et i' the -o+"d. ehic"e h& beco%e & 'eceity fo+ d&y,to,d&y buy "ife0 -ith the &cce"e+&ted i'dut+i&" &'d bui'e &ctivity i' & "ibe+&"i/ed e'vi+o'%e't. Ho-eve+0 #ive' the "i%ited pu+ch&i'# po-e+ &'d to hi#h cot of c&+0 %&jo+ity of the %idd"e c"& vehic"e ue+ p+efe+ t-o -hee"e+. ith &"e of ove+ %i""io' vehic"e0 I'di& i the eco'd "&+#et t-o, -hee"e+ %&+et i' the -o+"d. Chi'& i the %&+et "e&de+ -ith &+ou'd 5* pe+ce't of the Ai& !&+et0 I'di&0 Th&i"&'d2 I'do'ei& @ T&i-&' &+e the othe+ ey %&+et fo+ t-o,-hee"e+ -ith %&+et h&+e of * pe+ce't0 *1 pe+ce't0 pe+ce't &'d 5 pe+ce't +epective"y. I' the "&t fou+ to five ye&+0 the t-o,-hee"e+ %&+et h& -it'eed & %&+et hift to-&+d %oto+cyc"e &t the e3pe'e of coote+. I' the +u+&" &+e&0 co'u%e+ h&ve co%e to p+efe+ tu+die+ bie to -itht&'d the b&d +o&d co'ditio'. I' the p+oce the h&+e of %oto+cyc"e e#%e't h& #+o-' f+o% <;F to 5;F0 the h&+e of coote+ dec"i'ed d+&tic&""y f+o% 99F to >5F0 -hi"e ;
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th&t of %oped dec"i'ed by >F f+o% *F to *F du+i'# the ye&+ >111,1*. The Eu+o e%iio' 'o+% effective f+o% Ap+i" >111 "ed to the e3iti'# p"&ye+ i' the t-o,t+oe e#%e't to i't&"" c&t&"ytic co've+te+. <,t+oe %oto+cyc"e &+e 'o- +ep"&ci'# &"" the 'e- %ode". E3cie duty o' %oto+cyc"e h& bee' +educed f+o% 9>F to >, -hee"e+0 i'ce ;1F of the t-o,-hee"e+ &+e c+edit Jti%u"&ted. The t-o,-hee"e+ i'dut+y i p&i'# th+ou#h & c+itic&" but i'te+eti'# ph&e. o+ %&'y ye&+0 it -& #+o-i'# co'ti'uou"y but the tu+'i'# poi't c&%e i' *K -he' it t&+ted "o-i'# do-'. The i%p&ct -& +e&""y 7!I8 fe"t i' the 'e3t ye&+ -he' the ove+&"" #+o-th -& h&+d"y t-o pe+ce't. Thi -& &"o poib"e o'"y bec&ue the %oto+cyc"e e#%e't ho-ed & he&"thy #+o-th of *5 pe+ce't. The coote+ e#%e't -e't do-' by 9 pe+ce't &'d %oped by pe+ce't. A'othe+ hi#h"i#ht &+e th&t the %oto+cyc"e &"e h&ve u+p&ed the coote+ &"e fo+ the fi+t ti%e i' *;,. U'ti" the'0 %oto+cyc"e &"e -e+e &"-&y t+&i"i'# behi'd.
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The 'et +eu"t i th&t %oto+cyc"e 'o- &ccou't fo+ <* pe+ce't of the t-o, -hee"e+ %&+et0 -hi"e coote+ &ccou't fo+ 9 pe+ce't. !oped h&ve bee' &b"e to ho"d thei+ o-' &t &bout >* pe+ce't. GRO$TH MOTORCYCLES
It i the+efo+e 'ot u+p+ii'# th&t eve+y %&jo+ p"&ye+ i t+yi'# to #et i'to the !oto+cyc"e %&+et to h&ve & piece of the c&e. He+o i i'diput&b"e the "e&de+ -ith 9; pe+ce't h&+e fo""o-ed by (&j&j -ith > pe+ce't 7i'c"ude !,;180 TS &t * pe+ce't &'d Eco+t &t *9 pe+ce't. No- $!$ &'d Bi'etic h&ve &''ou'ced thei+ p"&' to %&'uf&ctu+e %oto+cyc"e0 -hich &+e "ie"y to co%e i' the %&+et by 'e3t ye&+. The b&tt"e i e3pected to be fie+ce but the co'u%e+ -i"" be the #+e&te+ be'efici&+y. The #+o-th i' %oto+cyc"e i "o-"y "oi'# it ho"d. It i co'ide+ed & f&%i"y vehic"e but pe+h&p the+e i co%petitio' f+o% the eco'd h&'d c&+ %&+et -he+e p+ice h&ve f&""e' do-' +&pid"y. A*> !&+uti ;11 i 'o&v&i"&b"e fo+ jut 10111. The coote+ %&'uf&ctu+e h&ve to -&tch thi phe'o%e'o' &'d b+i'# ou+ %&'y 'e- p+oduct v&+i&'t i' the +i#ht p+ice "ot to ut&i' thei+ h&+e i' the %&+et. The %oped %&+et h& bee' te&dy -ith &' &ve+&#e #+o-th of 9 pe+ce't. It i do%i'&ted by TS -hich ho"d <; pe+ce't %&+et h&+e fo""o-ed by Bi'etic &'d !&jetic Auto &t >9 pe+ce't &'d *; pe+ce't +epective"y. I' e&ch e#%e't0 the+e i & -ide #&p bet-ee' the fi+t t-o co'te'de+0 -hich %&e thei+ p+oduct poitio'i'# &'d %&+eti'# t+&te#ie %ot i'te+eti'#. The t-o -hee"e+ %&+et ee% to be %&tu+i'#. The+e &+e the uu&" thei+ co've'tio'&" e#%e't of coote+0 %oped &'d %oto+cyc"e. T-o 'ee#%e't &+e bei'# c+e&ted.
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NE$ SEGMENTS
A Step i th+ou#h e#%e't "ie Bi'etic B<,*110 Ho'd& St+eet0 (&j&j !, ;10 -hich i ?uite c"oe to the %oto+cyc"e e#%e't. The othe+ e#%e't i coote+ette o+ %i'i coote+ i' -hich vehic"e uch & Bi'etic SL=Sty"e0 TS Scooty0 He+o i''e+0 (&j&&j Su''y=Sp+ite=S&ffi+e &'d $!$ t+e'dy c&' be co'ide+ed. Thee &+e vehic"e u'de+ 5 cc &'d "&+#e"y t&+#eted &t the youth %&+et uch & co""e#e tude't0 you'# boy &'d #i+" &'d 'e- coup"e. They #et the &dv&'t&#e of "o-e+ e3cie duty &t * pe+ce't & co%p&+ed to >< pe+ce't &pp"ic&b"e ove+ 5 cc. The t+e'd i to-&+d puh butto' t&+t vehic"e. A%o'# the %&jo+ i' the t-o,-hee"e+ i'dut+y0 fi+t ?u&+te+ fi#u+e fo+ the cu++e't ye&+ of o%e p"&ye+ h&ve bee' e'cou+&#i'#. The co%p&'y o"d 9*90919 u'it "&t %o'th & co%p&+ed to 9>5091 u'it i' the &%e %o'th "&t ye&+. ith thi0 (A$ h& +eco+ded & ; pe+ce't #+o-th i' the %oto+cyc"e e#%e't i' the fi+t ?u&+te+ -ith &"e of *9105 u'it 7909* u'it i' the co++epo'di'# pe+iod "&t ye&+8 (A$ eti%&te %&+et h&+e of the fi+t ?u&+te+, Ge&+ed coote+ 5.F0 u'#u&+ded coote+, *.5F0 Step,th+u,>.9F &'d %oto+cyc"e,>1.5F. I' the coote+ette e#%e't0 &"e of (&j&j Su''y &'d (&j&j Spi+it i'c+e&ed by *1 pe+ce't to 0; u'it. i+t ?u&+te+ &"e +e#ite+ed &' i%p+eive ; pe+ce't #+o-th -ith &"e of *05> 7*105 u'it8. The ove+&"" &"e #+e- by .9 pe+ce't i' the ?u&+te+ -he' the co%p&'y o"d 9.>< "&h vehic"e. (A$ ho-eve+ +epo+ted & dec"i'e i' &"e of coote+ by *5. pe+ce't i' the fi+t ?u&+te+. The co%p&'y hope to i'c+e&e the h&+e of %oto+cyc"e i' it p+oduct b&et f+o% *; pe+ce't "&t ye&+ to 91 pe+ce't by >119,1<. He+o 7HH$8 e'joy t+e%e'dou b+&'d e?uity i' the %oto+cyc"e e#%e't. **
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Bi'etic !oto+0 &'othe+ i%po+t&'t p"&ye+0 %&'&#ed to #+o- i' *, >1110 -he' the coote+ e#%e't & -ho"e "ipped by &+ou'd 5 pe+ce't. TS Su/ui0 & %oto+ t-o,-hee"e+ %&+et0 h& +epo+ted & #+o-th of *9 pe+ce't i' the fi+t ?u&+te+ pe+iod &'d o"d >.* "&h u'it. S&"e of %oto+cyc"e &'d coote+ -e+e up by *; pe+ce't &'d th&t of %oped by ; pe+ce't ove+ the &%e pe+iod "&t ye&+. The cu++e't ye&+ the+efo+e p+o%ie to be & teti'# ti%e fo+ the t-o, -hee"e+ i'dut+y. I'dut+y pu'dit fee" th&t &' ove+&"" #+o-th +&te+ of 5 pe+ce't hou"d be poib"e & &#&i't pe+ce't p+ojected e&+"ie+. The &"e vo"u%e the+efo+e i e3pected to be &+ou'd 9.; %i""io' i' >111,>11*.
DR"M"TIC CH"NGES:
The 'e- p+oduct h&ve co't+ibuted to >5 pe+ce't of the #+o-th &'d he"ped the p+oduce+ i%p+ove thei+ botto% "i'e. The ye&+ *;, -& & ye&+ of d+&%&tic %&'&#e%e't ch&'#e. Si'#h&'i& h&ve t&e' ove+&"" co't+o" of $!$ -ith the -ithed+&-&" of pi&##io. A'othe+ co+po+&te hito+y -& c+e&ted -ith Bi'etic t&i'# ove+ the %&'&#e%e't co't+o" f+o% it 4&p&'ee p&+t'e+, Ho'd& !oto+ co%p&'y $TD i' Bi'etic Ho'd& !oto+. The co%i'# ye&+ -i"" ee i'c+e&i'# co%petitio' due to the p&+ity i' p+oduct &'d p+ice. The o'"y diffe+e'ti&to+ -i"" be tech'o"o#y0 ?u&"ity0 p+oduct +&'#e &'d e+vice. I%&#i'&tive %&+eti'# -i"" e%ph&i/e +e"&tio'hip bui"di'#0 Cuto%e+ Re"&tio'hip !&'&#e%e't &'d +e"&tio'hip. A"" i e3p"o+i'# 'etech'i?ue uch & di+ect %&+eti'# &'d i'titutio'&" &"e. So%e of the% &+e t&i'# the vehic"e &ctu&""y to the cuto%e+ doo+tep. No- the cuto%e+ i the i'#.
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HISTORIC"L DEVELOPMENT OF T$O $HEELER INDUSTRY
I'di& i the eco'd "&+#et %&'uf&ctu+e+ &'d p+oduce+ of t-o,-hee"e+ i' the -o+"d. It t&'d 'e3t to 4&p&' &'d Chi'& i' te+% of the 'u%be+ of t-o, -hee"e+ p+oduced &'d do%etic &"e +epective"y. Thi diti'ctio' -& &chieved due to v&+iety of +e&o' & if +epective po"icy fo""o-ed by the Gove+'%e't of I'di& to-&+d the p&e'#e+ c&+ i'dut+y0 +ii'# de%&'d fo+ pe+o'&" t+&'po+t0 i'efficie'cy i' the pub"ic t+&'po+t&tio' yte% etc.0 I' I'di&' t-o,-hee"e+0 i'dut+y %&de & %&"" be#i''i'# i' the e&+"y 51 -he' Auto%obi"e P+oduct of I'di& 7API8 t&+ted %&'uf&ctu+i'# coote+ i' the cou't+y. U'ti" *5;0 API &'d E'fie"d -e+e the o"e p+oduce+. I' *<;0 (&j&j Auto be#&' t+&di'# i' i%po+ted ep& coote+ &'d th+ee -hee"e+. i'&""y0 i' *;10 it etup & hop to %&'uf&ctu+e the% i' tech'ic&" co""&bo+&tio' -ith Pi&##io of It&"y. The &#+ee%e't e3pi+ed i' **. I' the i'iti&" t&#e0 API it -& "&te+ ove+t&e' by (&j&j Auto do%i'&ti'# the coote+ e#%e't. A"thou#h v&+iou Gove+'%e't &'d P+iv&te e'te+p+ie e'te+ed the f+&y fo+ coote+0 the o'"y 'e- p"&ye+ th&t h& "&ted u'ti" tod&y i $!$. U'de+ the +e#u"&ted +e#i%e0 fo+ei#' co%p&'ie -e+e 'ot &""o-ed to ope+&te i' I'di&. It -& & co%p"ete e""e+ %&+et -ith the -&iti'# pe+iod fo+ #etti'# & coote+ f+o% (&j&j Auto bei'# & hi#h & *> ye&+. The
%oto+cyc"e
e#%e't
-&
'o
diffe+e't0
-ith
o'"y
th+ee
%&'uf&ctu+e+ vi& E'fie"d0 Ide&" 4&-& &'d Eco+t. hi"e E'fie"d bu""et -& & fou+,t+oe bie0 4&-& &'d the R&jdoot -e+e t-o,t+oe bie. E'fie"d 951cc bie &'d Eco+t *5cc bie i'iti&""y do%i'&ted the %oto+cyc"e e#%e't.
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The t-o,-hee"e+ %&+et -& ope'ed to fo+ei#' co%petitio' i' the %id ;16. A'd the' the %&+et "e&de+,E5co+t &'d E'fie"d, -e+e c&u#ht u'&-&+e by the o'"&u#ht of the *11 cc bie of the fou+ I'do4&p&'ee joi't ve'tu+e. ith the &v&i"&bi"ity of fue",efficie'cy "o- po-e+ bie0 de%&'d -e""ed +eu"ti'# i' He+o M the o'"y p+oduce+ of fou+,t+oe bie 7*11cc c&te#o+y80 #&i'i'# & top "ot. The fi+t 4&p&'ee %oto+cyc"e -e+e i't+oduced i' the e&+"y ei#htie. T)S Su/ui &'d He+o b+ou#ht i' the fi+t t-o,t+oe &'d fou+,t+oe e'#i'e %oto+cyc"e +epective"y. Thee t-o p"&ye+ i'iti&""y t&+ted -ith &e%b"y of CBD it0 &'d "&te+ o' p+o#+eed to i'di#e'ou %&'uf&ctu+i'#. I' the 16 the %&jo+ #+o-th fo+ %oto+cyc"e e#%e't -& b+ou#ht i' by 4&p&'ee %oto+cyc"e0 -hich #+e- &t & +&te Of 'e&+"y >5F CAGR i' the "&t five ye&+. The i'dut+y h&d & %ooth +ide i' the 5160 16 &'d16 -he' the #ove+'%e't p+ohibited 'e- e't+ie &'d t+ict"y co't+o""ed c&p&city e3p&'io'. The i'dut+y &- & udde' #+o-th i' the ;16. The i'dut+y -it'eed & te&dy #+o-th of *0 +eu"ti'# i' the p+oductio' "o of 1.<%' vehic"e. (&++i'# He+o0 &"" the %&jo+ p+oduce+ uffe+ed f+o% +eceio' i' )9 &'d )<. He+o ho-ed & %&+#i'&" dec"i'e i' *>.
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The +e&o' fo+ +eceio' i' the ecto+ -e+e the i'ce&'t +ie i' fue" p+ice0 hi#h i'put cot &'d +educed pu+ch&i'# po-e+ due to i#'ific&'t +ie i' #e'e+&" p+ice "eve" &'d c+edit c+u'ch i' co'u%e+ fi'&'ci'#. &cto+ & if i'c+e&ed p+oductio' i' *>0 due to 'e- e't+&'t coup"ed -ith the +eceio' i' the i'dut+y +eu"ted i' eithe+ co%p&'y +epo+ti'# "oe o+ f&i" i' p+ofit.
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I'di& i o'e of the ve+y fe- cou't+ie %&'uf&ctu+i'# th+ee -hee"e+ i' the -o+"d. It i the -o+"d6 "&+#et %&'uf&ctu+e+ &'d e""e+ of th+ee -hee"e+. (&j&j Auto co%%&'d & %o'opo"y i' the do%etic %&+et -ith & %&+et h&+e of &bove ;1F2 (&j&j Te%po0 G+e&ve $td &'d Scoote+ i' I'di& h&+e the +et. The tot&" 'u%be+ of +e#ite+ed t-o,-hee"e+ &'d th+ee,-hee"e+ o' +o&d i' I'di&0 & o' !&+ch *; -& >.'% &'d * .'i' +epective"y. The t-o, -hee"e+ popu"&tio' h& &"%ot doub"ed i' * f+o% & b&e of *>.%' i' *1.
PENETR"TION OF T$O*$HEELERS:
O' & b&e of &+ou'd >;%' vehic"e o' I'di&' +o&d &'d &+ou'd *5%' houeho"d0 the+e -e+e o'"y *1 %oto+i/ed t-o,-hee"e+ pe+ thou&'d houeho"d i' );. Thi co%p&+e poo+"y -ith cou't+ie "ie Th&i"&'d -he+e it i &+ou'd 11 pe+ thou&'d houeho"d. A"o -ith & houeho"d i/e of 5.5 pe+o' &'d %o+e th&' o'e -&#e e&+'e+ i' &bout 1F of the houeho"d0 the pote'ti&" fo+ & eco'd vehic"e de%&'d i &"o #ood. The 'u%be+ of houeho"d i' the "o-,i'co%e #+oup h& f&""e' i'ce ); &'d h& bee' %o+e p+o'ou'ced i' the pot,+efo+% pe+iod. O' the othe+ h&'d0 the 'u%be+ of houeho"d i' the %idd"e0 uppe+ %idd"e &'d hi#h,i'co%e #+oup th&t fo+% the co'u%e+ b&e fo+ t-o-hee"e+0 h&ve i'c+e&ed. Thei+ h&+e of the tot&" 'u%be+ of houeho"d h& i'c+e&ed f+o% *1.F i' );; to >1.5F i'). Thi +ii'# i'co%e p+ofi"e ho-eve+0 h&0 bee' %o+e p+o'ou'ced i' the u+b&' &+e& & &ve+&#e &''u&" #+o-th i' i'dut+y u+p&ed th&t of &#+icu"tu+e i' the pe+iod )9 to ).
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COMP"NY PROFILE FILL IT+ SHUT IT+ FORGET IT
he' He+o Cyc"e &'d Ho'd& !oto+ Co%p&'y of 4&p&' i'ed thei+ joi't ve'tu+e i' I'di& i' Ap+i" *;<0 fe- cou"d h&ve i%&#i'ed th&t the t-o -ou"d #o o' to c+e&te hito+y &'d beco%e the ubject of & c&e tudy &t bui'e choo"0 i'te+'&tio'&""y. (ut th&t the He+o &#& fo+ you. I' & "itt"e ove+ t-o dec&de0 the -o+"d "&+#et %&'uf&ctu+e+ of bicyc"e &'d the #"ob&" "e&de+ i' %oto+cyc"e h&ve c+e&ted 'ot o'"y the #or&!,( (i-&e &ar-e(t motorcyc&e com.ay but &"o the %ot e'de&+i'# &'d uccefu" joi't ve'tu+e fo+ Ho'd& !oto+ Co%p&'y -o+"d-ide. The co%p&'y h& o"d ove+ *5 %i""io' %oto+cyc"e &'d h& co'ite't"y #+o-' &t doub"e di#it i'ce it i'ceptio' &'d tod&y0 eve+y eco'd %oto+cyc"e o"d i' the cou't+y i & He+o. I' t-o dec&de0 He+o h& bui"t t-o -o+"d,c"& %&'uf&ctu+i'# f&ci"itie &t Dh&+uhe+& &'d Gu+#&o' i' H&+y&'& th&t 'o- chu+' out ove+ 9 %i""io' bie pe+ ye&+. I' thi pe+iod0 He+o h& et up ove+ ><11 cuto%e+ touch poi't0 co%p+ii'# & %i3 of de&"e+0 e+vice ce't+e &'d tocit &c+o +u+&" &'d u+b&' I'di&. Tod&y0 He+o i &' &%&"#&% of -i''i'# 'et-o+ &'d +e"&tio'hip -ith i'te+'&" &'d e3te+'&" t&eho"de+0 i'c"udi'# I'veto+0 De&"e+0 e'do+ &'d E%p"oyee. Thee +e"&tio'hip h&ve he"ped the co%p&'y ho"d o' to the %&'t"e of o+"d No.* fo+ ye&+ i' ucceio'. h&t %&e He+o -e""0 He+o0 i y'e+#y. The t-o p&+t'e+0 "e&de+ i' thei+ +epective do%&i'0 h&ve bee' &b"e to co'ite't"y d+&- o' e&ch othe+ t+e'#th. The He+o G+oup deep do%&i' 'o-"ed#e of the I'di&' %&+et &'d *
Hero
it upp"ie+ 'et-o+ h& %ehed -ith Ho'd& %&te+y ove+ fou+,t+oe e'#i'e tech'o"o#y to c+e&te %ode+' &'d fue",efficie't %&chi'e &t &ffo+d&b"e p+ice fo+ I'di& >51,911 %i""io' t+o'# %idd"e c"&. P+o#+eive"y th+ou#h the *;10 the *1 &'d 'o- i' the >1110 He+o h& +e"ied o' / R,(** Reac%0 Re(earc% a! Re&ia1i&ity & it b&ic bui"di'# b"oc. Ui'# feedb&c f+o% the %&+et0 & fu""y,e?uipped R@D ce'te+ h& co'ite't"y c+e&ted bet p+&ctice i' dei#'i'#0 teti'# &'d h&+%o'i/&tio'0 beide p"&ci'# t+o'# e%ph&i o' +o&d &fety &'d +ide ?u&"ity. Thi e%ph&i h& he"ped He+o bui"d p+oduct th&t &+e &he&d of thei+ ti%e. I' the *;10 fo+ e3&%p"e0 He+o bec&%e the fi+t co%p&'y i' I'di& to p+ove th&t it -& poib"e to d+ive & vehic"e -ithout po""uti'# the +o&d. The co%p&'y i't+oduced 'e- #e'e+&tio' %oto+cyc"e th&t et i'dut+y be'ch%&+ fo+ fue" th+ift &'d "o- e%iio'. A "e#e'd&+y ,Fi&& it * S%2t it * For-et it, c&%p&i#' c&ptu+ed the i%&#i'&tio' of co%%ute+ &c+o I'di& 0 &'d He+o o"d %i""io' of bie pu+e"y o' the co%%it%e't of i'c+e&ed %i"e&#e. He+o -& &"o o'e of I'di& fi+t &uto%otive co%p&'ie to #et c"oe to the cuto%e+. Ove+ the ye&+0 feedb&c h& f"o-ed b&c &'d fo+th e&%"e"y th+ou#h & u'i?ue CRM .ro-ram * t%e Hero Pa((.ort Pro-ram -hich 'oh& ove+ >.5 %i""io' %e%be+ o' it +ote+. The p+o#+&% h& 'ot o'"y he"ped He+o u'de+t&'d it cuto%e+ &'d de"ive+ v&"ue &t diffe+e't p+ice poi't0 but h& &"o c+e&ted & "oy&" co%%u'ity of b+&'d &%b&&do+. The bet i yet to co%e. He+o i po-e+i'# it -&y th+ou#h & %&+et th&t i ti"" to u'"e&h it t+ue pote'ti&"0 & b&+e"y t-o pe+ ce't of the popu"&tio' h& bee' pe'et+&ted o f&+ It i't u+p+ii'# th&t the co%p&'y i i' 'o %ood to t&e it h&'d off the th+ott"e. A (+ij%oh&' $&"" !u'j&"0 the Ch&i+%&'0 He+o !otoco+p ucci'ct"y *;
Hero
put it0 3$e .ioeere! I!ia,( motorcyc&e i!2(try0 a! it,( o2r re(.o(i1i&ity o# to ta4e t%e i!2(try to t%e e)t &e5e&+ $e,&& !o a&& it ta4e( to reac% t%ere+,,
HERO,S MISSION
He+o6 %iio' i to t+ive fo+ y'e+#y bet-ee' tech'o"o#y0 yte% &'d hu%&' +eou+ce0 to p+oduce p+oduct &'d e+vice th&t %eet the ?u&"ity0 pe+fo+%&'ce &'d p+ice &pi+&tio' of it cuto%e+. At the &%e ti%e %&i't&i' the hi#het t&'d&+d of ethic &'d oci&" +epo'ibi"itie. Thi %iio' i -h&t d+ive He+o to 'e- hei#ht i' e3ce""e'ce &'d he"p the o+#&'i/&tio' fo+#e & u'i?ue &'d %utu&""y be'efici&" +e"&tio'hip -ith &"" it t&e ho"de+.
HERO,S M"ND"TE
He+o i & -o+"d "e&de+ bec&ue of it e3ce""e't %&'po-e+0 p+ove' %&'&#e%e't0 e3te'ive de&"e+ 'et-o+0 efficie't upp"y ch&i' &'d -o+"d,c"& p+oduct -ith cutti'# ed#e tech'o"o#y f+o% Ho'd& !oto+ Co%p&'y0 4&p&'. The te&%-o+ &'d co%%it%e't &+e %&'ifeted i' the hi#het "eve" of Cuto%e+ Re"&tio'hip !&'&#e%e't0 &'d thi #oe & "o'# -&y to-&+d +ei'fo+ci'# it "e&de+hip t&tu.
FROM THE CH"IRM"N,S DES6 *
Hero
LE"DING $ITH " DRE"M
e h&d & d+e&%. The d+e&% of %&i'# %oto+cyc"e th&t -ou"d touch &'d t+&'fo+% the "ive of ou+ cuto%e+ by #ivi'# the% & %ode of t+&'po+t th&t -& fue",efficie't0 co%fo+t&b"e &'d e'vi+o'%e't f+ie'd"y. O'e th&t -ou"d e'h&'ce thei+ efficie'cy &t -o+0 e'&b"e the% to h&+e %o%e't of joy -ith thei+ f&%i"ie &'d &dd up to & bette+ ?u&"ity of "ife. I' & ce'&+io -he+e the cuto%e+ h&d & fe- choice0 ou+ viio' -& to offe+ the hi#het ?u&"ity &t & +e&o'&b"e p+ice0 to %eet ou+ cuto%e+6 e3pect&tio'0 &'d to e3ceed the%. (ehi'd the ucce of He+o0 i the &#& of te&%,-o+. e -ou"d "ie to &c'o-"ed#e the +o"e p"&yed by ou+ 4 p&+t'e+0 Ho'd& !oto+ Co%p&'y0 4&p&'0 &'d &"" ou+ bui'e &oci&te0 h&+eho"de+ &'d e%p"oyee. I' the 'e- %i""e''iu%0 -e t&'d co%%itted to i''ov&tio'0 to ch&'#e0 to &chievi'# b+e&th+ou#hQ to %ovi'# fo+-&+d i' the 'e- ce'tu+y0 -hi"e +et&i'i'# the v&"ue th&t h&ve bee' "ie & be&co' i' thi jou+'ey thu f&+.
(+ij%oh&' $&""
Ch&i+%&'
>1
Hero
"BOUT THE CH"IRM"N
Bri7mo%a La&& M27a& 8 See!i- a Dream
Do't d+e&% if you c&'t fu"fi"" you+ d+e&%0 (+ij%oh&' $&"" !u'j&" i ofte' fo'd of &yi'#. The fou'de+ &'d p&t+i&+ch of the >.; bi""io' He+o G+oup i you+ c"&ic fi+t #e'e+&tio' e't+ep+e'eu+. He i & %&' -ho t&+ted %&""0 d+e&%t bi# &'d ued & co%bi'&tio' of #+it &'d pe+eve+&'ce to c+e&te o'e of the cou't+y "&+#et co+po+&te #+oup &'d the o+"d No.* T-o hee"e+ Co%p&'y. I'ti'ctive f+o% & you'# &#e0 (+ij%oh&' $&"" %&de & +&the+ u'uu&" t&+t i' "ife. A+ou'd the ti%e -he' the f+eedo% %ove%e't i' I'di& -& t&i'# h&pe i' the "&te *>10 he -&"ed i'to & 'e-"y ope'ed
Gurukul
7I'di&' he+it&#e
choo"8 'e&+ hi ho%e i' B&%&"i& 7'o- i' P&it&' 8. He -& o'"y i3 ye&+ o"d the'. Thu be#&' &' e3t+&o+di'&+y t&"e of cou+&#e &'d pe+eve+&'ce. (+ij%oh&' be#&' hi bui'e to+y &fte+ p&+titio' i' *<0 -he' he &'d hi b+othe+ +e"oc&ted to $udhi&'&. The f&%i"y et up & co%p&'y th&t p+ovided poo+ peop"e -ith b&ic t+&'po+t 7cyc"e8. Th+ee dec&de "&te+0 & I'di& evo"ved0 he &dded & eco'd c+uci&" ch&pte+ , -hich viu&"i/ed &ffo+d&b"e &'d tech'o"o#ic&""y upe+io+ t+&'po+t to %i""io' of %idd"e c"& I'di&'. The +et i hito+y.
B2i&!i- Re&atio(%i.(
he' (+ij%oh&' &'d hi b+othe+ t&+ted out0 the+e -& 'o co'cept of o+#&'i/ed de&"e+ 'et-o+. Co%p&'ie jut p+oduced0 &'d %ot de&"e+ fu'ctio'ed "ie t+&de+. (+ij%oh&' ch&'#ed the +u"e of the bui'e by t+uti'# hi #ut i'ti'ct2 i't+oduci'# bui'e 'o+% th&t -e+e &he&d of thei+ ti%e0 &'d >*
Hero
by i'veti'# i' t+&te#ic +e"&tio'hip. (+ij%oh&' bui"t & e+ie of bo'd &'d 'et-o+ -ith hu'd+ed of f&%i"y %e%be+0 ve'do+0 de&"e+ &'d e%p"oyee. !uch "ie the 4&p&'ee ei+etu yte%0 thee 'et-o+ &+e 'o- the #"ue th&t ho"d the He+o G+oup to#ethe+. Th&' to the +e"&tio'hip th&t -e h&ve 'u+tu+ed o p&io'&te"y i' the He+o &%i"y0 the you'#e+ #e'e+&tio' of o%e of ou+ bicyc"e de&"e+ h&ve beco%e de&"e+ of He+o. Thee +e"&tio'hip h&ve u+vived th+ou#h #e'e+&tio' , th+ou#h b&d ti%e &'d #ood ti%e0 the p&t+i&+ch 'o- +e%i'ice'ce. (eide bo'di'# -ith hi ve'do+ &'d de&"e+0 (+ij%oh&' h& bee' pe+o'&""y +epo'ib"e fo+ i'd"i'# & pi+it of e't+ep+e'eu+hip &%o'#t hi e%p"oyee0 &'d tod&y0 <1 of hi fo+%e+ e%p"oyee &+e uccefu" e't+ep+e'eu+. Stayi- "%ea!
Thou#h 'ot tech'ic&""y ?u&"ified i' the co've'tio'&" e'e0 fe- of hi co'te%po+&+ie h&ve u'de+tood the dy'&%ic of tech'o"o#y bette+ th&' (+ij%oh&' $&"" h&. He cou"d &"-&y viu&"i/e the &pp"ic&bi"ity of tech'o"o#y befo+e othe+ cou"d. o+ e3&%p"e0 i' the *;10 -he' &"" t-o,-hee"e+ co%p&'ie i' I'di& opted fo+ t-o,t+oe e'#i'e tech'o"o#y0 (+ij%oh&' p+efe++ed & fou+,toe e'#i'e , & tech'o"o#y th&t d+&%&tic&""y i'c+e&ed fue" efficie'cy &'d +educed %&i'te'&'ce cot. Thi tech'o"o#y -& o'e of the bi##et +e&o' fo+ He+o tupe'dou ucce. Ti%e &'d &#&i'0 (+ij%oh&' %&'&#ed to te&" & %&+ch ove+ hi i'dut+y pee+. o+ e3&%p"e0 -he' Ho'd& !oto+ of 4&p&' -& "ooi'# fo+ & co""&bo+&to+ i' the *;10 the He+o G+oup -& 'ot hi#h up the peci'# o+de+ i'iti&""y & the+e -e+e othe+ %o+e e"i#ib"e &'d et&b"ihed uito+. )et it did't t&e "o'# fo+ the &tute 4&p&'ee to +e&"i/e th&t the He+o G+oup &'d Ho'd& h&d %uch %o+e i' co%%o' th&' e&+"ie+ pe+ceived2 the+e & h&+p focu >>
Hero
o' fi'&'ci&" &'d +&- %&te+i&" %&'&#e%e't0 &'d e%p"oyee tu+'ove+ -& "o-. Ho'd& offici&" -e+e &"o &%&/ed to fi'd th&t the !u'j&" -e+e &"+e&dy p+&ctici'# 4ut,i',ti%e,i've'to+y &t the ti%e 74IT8. It tu+'ed out th&t (+ij%oh&' $&"" &pi+&tio' to p+ovide che&p t+&'po+t&tio' to I'di& poo+ by def&u"t e'u+ed "e&' &'d cot,effective ope+&tio'. Thi i' tu+' i'c+e&ed ve'do+ efficie'cy &'d "ed to 'e&+,/e+o i've'to+ie.
" Cor.orate Citi9e
A f+u#&" upb+i'#i'# &'d & v&"ue yte% %ode"ed o' the f&%ou Gu+uu" yte% , -hich t+ee the &'ctity of the te&che+,pupi" +e"&tio'hip , i%bibed i' (+ij%oh&' & t+o'# e'e of oci&" co%%it%e't &'d +epo'ibi"ity. The+e i & peci&" p"&ce i' hi he&+t fo+ $udhi&'& 0 the city -he+e he too +oot. Tod&y0 $udhi&'& i & %ode+'0 but"i'# city0 but (+ij%oh&' h& p"&yed 'o %e&' +o"e i' it evo"utio'. Seve+&" choo" &'d educ&tio'&" i'titutio' i' $udhi&'& o-e thei+ e3ite'ce to the !u'j&" f&%i"y. The $udhi&'& Stoc E3ch&'#e o-e it e3ite'ce to (+ij%oh&' viio' & doe the $udhi&'& "yi'# C"ub. He &"o et up the 'ot,fo+,p+ofit D&y&'&'d !edic&" Co""e#e &'d Hopit&",&' i'titute 'o- +&ted & o'e of the bet %edic&" co""e#e i' I'di& 0 i' te+% of i'f+&t+uctu+e0 ?u&"ity of t&ff &'d &"u%'i p+ofi"e. I' &'d &+ou'd Dh&+uhe+&0 'e&+ the fi+t He+o p"&'t0 (+ij%oh&' &'d hi f&%i"y h&ve "eft thei+ t&%p of phi"&'th+opy. The R&%&' B&'t !u'j&" ou'd&tio' , -hich (+ij%oh&' et up i' %e%o+y of hi e"det o'0 tod&y +u' & hi#he+ eco'd&+y choo" &'d & ve+y %ode+' &'d -e"",e?uipped *11,bed hopit&" &t Dh&+uhe+&. The #+oup h& &"o &dopted 'u%e+ou vi""&#e &'d p+ovide educ&tio'0 voc&tio'&" t+&i'i'#0 d+i'i'# -&te+0 +o&d0 t+eet"i#ht &'d e-e+&#e. PROMINENT "$"RDS "ND "CCOL"DES TO THE CH"IRM"N
>9
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Year "#ar!( a! "cco&a!e( ;;< $ifeti%e Achieve%e't A-&+d fo+ T+&'"&ti'# E3ce""e'ce i' Co+po+&te Gove+'&'ce
i'to Re&"ity by The I'titute of Co%p&'y Sec+et&+ie of I'di& ;;=
I'di&' Auto%otive H&"" of P+ide by Ove+d+ive CN(C T*; Co%%e'd&tio' of (ui'e $e&de+hip dip"&yi'# e3t+&o+di'&+y Co+po+&te $e&de+hip &'d E't+ep+e'eu+i&" Spi+it P&d%& (huh&' by Gove+'%e't of I'di& Docto+ of $ette+ 7Ho'o+i C&u&8 by He%-&ti N&'d&' (&hu#u'& G&+h-&" U'ive+ity 0 S+i'&#&+ G&+h-&" $ifeti%e Achieve%e't A-&+d by ET A-&+d fo+ Co+po+&te E3ce""e'ce ;;> $ife Ti%e Achieve%e't A-&+d fo+ !&'&#e%e't by A"" I'di& !&'&#e%e't
Aoci&tio' D. $itt. 7Ho'o+i C&u&8 by (&'&+& Hi'du U'ive+ity $ifeti%e Achieve%e't A-&+d by A%ity (ui'e Schoo" $ifeti%e Achieve%e't A-&+d by HT Po-e+ 4ob ;;
E't+ep+e'eu+ of the )e&+ A-&+d by (ui'e St&'d&+d Gi&'t I'te+'&tio'&" A-&+d to the Ch&i+%&' i' the fie"d of (ui'e @ I'dut+y (ui'e $e&de+hip A-&+d by !&d+& !&'&#e%e't Aoci&tio' ;;? E't+ep+e'eu+ of the )e&+ A-&+d by E+'t @ )ou'# ;;; Si+ 4eh&'#i+ Gh&'dy !ed&" fo+ I'dut+i&" Pe&ce , by L$RI0 4&%hedpu+ ?@@A (ui'e $e&de+ of the )e&+ by (ui'e (&+o' ?@@ Diti'#uihed E't+ep+e'eu+hip A-&+d by PHD Ch&%be+ of Co%%e+ce @ I'dut+y ?@@= N&tio'&" A-&+d fo+ outt&'di'# co't+ibutio' to the Deve"op%e't of I'di&' S%&""
Sc&"e I'dut+y 7NSIC A-&+d , P+ee'ted by P+eide't of I'di&8 ?@@> (ui'e%&' of the )e&+ by (ui'e I'di& G+oup of Pub"ic&tio' ?@@ Ho'o+&+y !e%be+hip , I'di&' I'titutio' of I'dut+i&" E'#i'ee+i'# A-&+d BO"RD OF DIRECTORS No+
Name o t%e Director(
De(i-atio
*
!+. (+ij%oh&' $&"" !u'j&"
Ch&i+%&' @ ho"e,ti%e Di+ecto+
>
!+. P&-&' !u'j&"
!&'&#i'# Di+ecto+
9
!+. Tohi&i N&&#&-&
4t. !&'&#i'# Di+ecto+ ><
Hero
<
!+. T&&o E#uchi
ho"e,ti%e Di+ecto+
5
!+. S&ty&'&'d !u'j&"
No',e3ecutive Di+ecto+
!+. O% P+&&h !u'j&"
No',e3ecutive Di+ecto+
!+. T&tuhi+o Oy&%&
No',e3ecutive Di+ecto+
;
!+. !&&hi+o T&ed&#&-&
No',e3ecutive Di+ecto+
!+. N&+i'de+ N&th oh+&
No',e3ecutive @ I'depe'de't Di+ecto+
*1
!+. P+&deep Di'odi&
No',e3ecutive @ I'depe'de't Di+ecto+
** *>
Ge'.7Retd.8 ed P+&&h
No',e3ecutive @ I'depe'de't
!&"i
Di+ecto+
!+. A'&"jit Si'#h
No',e3ecutive @ I'depe'de't Di+ecto+
*9
D+. P+it&% Si'#h
No',e3ecutive @ I'depe'de't Di+ecto+
*<
!. Shobh&'& (h&+ti&
No',e3ecutive @ I'depe'de't Di+ecto+
*5
D+. ij&y $&3%&' Be"&+
No',e3ecutive @ I'depe'de't Di+ecto+
*
!+. Su'i" (h&+ti !itt&"
No',e3ecutive @ I'depe'de't Di+ecto+
CODE OF CONDUCT
FOR DIRECTORS "ND SENIOR M"N"GEMENT ?+ INTRODUCTION
Thi Code of Co'duct h& bee' &dopted by the (o&+d of Di+ecto+ of He+o !otoco+p $i%ited fo+ it %e%be+ &'d the Se'io+ e3ecutive o'e "eve" be"o-0 the Di+ecto+0 i'c"udi'# &"" fu'ctio'&" he&d 7he+ei'&fte+ +efe++ed to & Specified e%p"oyee8.
>5
Hero
The+e &+e ce+t&i' c"&ue of the Code0 -hich &+e %e&'t fo+ Di+ecto+ o'"y uch & &tte'di'# %eeti'# of the (o&+d &'d Co%%ittee the+eof. The Specified e%p"oyee 'eed to i#'o+e uch c"&ue. The p+i'cip&" duty of the (o&+d of Di+ecto+0 &"o'# -ith %&'&#e%e't0 i to e'u+e th&t the Co%p&'y i -e"" %&'&#ed i' the i'te+et of it h&+eho"de+. The (o&+d of Di+ecto+ p"&y the ce't+&" +o"e i' the Co%p&'y #ove+'&'ce. It i the the Co%p&' Co%p&'y y decii deciio' o',%& ,%&i' i'# # &utho &utho+it +ity y o' &"" %&tte+ %&tte+ e3cept e3cept tho thoee +ee +ee+v +ved ed to h h&+ &+eh eho" o"de de+ + o+ de"e de"e#& #&te ted d to the the %&'& %&'&#e #e%e %e't 't.. Th Thee (o&+ (o&+d d of Di+e Di+ect cto+ o+ i 'o 'ott e3pe e3pect cted ed to &u &u%e %e &' &cti &ctive ve +o"e +o"e i' the the d&y, d&y,to to,d ,d&y &y %&'&#e%e't of the Co%p&'y.
I+
GUIDELINES FOR CONDUCT
E&ch di+ecto+ &'d Specified E%p"oyee ee to ue due c&+e i' the pe+fo+%&'ce of hi=he+ dutie0 be "oy&" to the Co%p&'y0 Co%p&'y0 &ct i' #ood f&ith &'d i' & %&''e+ uch Di+ecto+ &'d Specified e%p"oyee +e&o'&b"y be"ieve to be 'ot oppoed to the bet i'te+et of the Co%p&'y. A Di+ecto+ &'d Specified e%p"oyee hou"d ee to &"o:
!&e +e&o'&b"e effo+t to &tte'd (o&+d &'d co%%ittee %eeti'#2
Dedic&te ti%e &'d &tte'tio' to the Co%p&'y2
Co%p"y -ith &"" &pp"ic&b"e "&-0 +e#u"&tio'0 co'fide'ti&"ity ob"i#&tio' ob"i#&tio' &'d co+po+&te po"icie of the Co%p&'y2 &'d be i'depe'de't i' jud#e%e't &'d &'d &cti &ctio' o' &'d &'d to t&e t&e &"" &"" +e& +e&o' o'&b &b"e "e tep tep to be &ti &tif fie ied d & to the the ou'd'e of &"" deciio' t&e' by the (o&+d of Di+ecto+
II+ II+
COR CORPOR POR"TE BU BUSINE SINESS SS OPP OPPOR ORT TUNIT UNITIE IES S
I' c&++yi'# out thei+ dutie &'d +epo'ibi"itie0 Di+ecto+ &'d Specified e%p"oyee hou"d &void: >
Hero
App+op+i&ti'# cor.orate 12(ie(( o..ort2itie( fo+ the%e"ve th&t &+e dicove+ed th+ou#h the ue of Co%p&'y p+ope+ty o+ i'fo+%&tio' o+ thei+ poitio' & Di+ecto+ &'d Specified Specified e%p"oyee2 e%p"oyee2
Ui'# Co%p&'y p+ope+ty o+ i'fo+%&tio'0 o+ thei+ poitio' & Di+ecto+ &'d Specified e%p"oyee0 fo+ pe+o'&" #&i'2 &'d co%peti'# -ith the Co%p&'y.
" cor.orate 12(ie(( o..ort2ity i( a o..ort2ity:
*. hich i i' the Co%p&'y "i'e of bui'e o+ p+opoed p+opoed e3p&'io' e3p&'io' o+ dive+ific&tio'0 >. hich hich the Co%p&'y Co%p&'y i fi'&' fi'&'ci&"" ci&""y y &b"e to u'de+t u'de+t&e &e &'d 9. hich hich %&y be of of i'te+et i'te+et to the Co%p&' Co%p&'y y. A Di+ecto+ &'d Specified e%p"oyee0 -ho "e&+' of uch & co+po+&te bui'e bui'e oppo+tu'ity oppo+tu'ity &'d -ho -ihe to &v&i" of0 it hou"d dic"oe uch oppo+tu'ity to the Co%p&'y (o&+d of Di+ecto+. If the (o&+d of Di+ecto+ dete+%i'e th&t the Co%p&'y doe 'ot h&ve &' &ctu&" o+ e3pected i'te+et i' uch u ch op oppo po+t +tu' u'it ity y0 the' the'00 &'d &'d o' o'"y "y the' the'00 %&y %&y the the Di+e Di+ect cto+ o+ &'d &'d Spec Specif ifie ied d e%p"oyee &v&i" of it0 p+ovided th&t the Di+ecto+ &'d Specified e%p"oyee h& 'ot -+o' -+o'#f #fu" u""y "y uti" uti"i/ i/ed ed the the Co%p Co%p&' &'y y +eo +eou+ u+ce ce i' o+de o+de++ to &c?u &c?ui+ i+ee u uch ch oppo+tu'ity IV+ CONFLICTS OF INTEREST
E&ch Di+ecto+ &'d Specified e%p"oyee hou"d e'de&vo+ to &void h&vi'# hi o+ he+ p+iv&te p+iv&te i'te+et i'te+fe+e -ith: -ith: i8 the i'te+et i'te+et of the the Co%p&'y o+ ii8 ii8 hi hi o+ he+ he+ &bi" &bi"it ity y to pe+f pe+fo+ o+% % hi hi o+ he+ he+ du duti tie e &'d &'d +ep +epo' o'i ibi bi"i "iti tie e objective"y &'d effective"y.
They hou"d &void +eceivi'#0 o+ pe+%itti'# %e%be+ of thei+ i%%edi&te f&%i"y to +eceive0 i%p+ope+ pe+o'&" be'efit f+o% the Co%p&'y0 i'c"udi'# >
Hero
"o&' f+o% o+ #u&+&'tee of ob"i#&tio' by the Co%p&'y0 e3cept & %&y be p+ovided p+ovided i' thei+ e%p"oy%e't co't+&ct. They hou"d %&e & fu"" dic"ou+e dic"ou+e to the e'ti+e (o&+d of &'y t+&'&ctio'
o+ +e"&tio'hip th&t uch & Di+ecto+ &'d Specified e%p"oyee +e&o'&b"y e3pect cou"d #ive +ie to &' &ctu&" co'f"ict of i'te+et -ith the Co%p&'y &'d &'d ee ee the the (o&+ (o&+d d &uth &utho o+i/& +i/&ti tio' o' to pu pu+ +ue ue u uch ch t+&' t+&'& &ct ctio io' ' o+ +e"&tio'hip. III+
COMP"NY PR PROPERTY
I' c&++yi'# out thei+ dutie &'d +epo'ibi"itie0 Di+ecto+ &'d Specified e%p" e%p"oy oyee ee h hou ou"d "d e'de e'de&v &vo+ o+ to e'u e'u+e +e th&t th&t %&'& %&'&#e #e%e %e't 't i c&u c&ui' i'# # the the Co%p&'y &et0 p+op+iet&+y i'fo+%&tio' &'d +eou+ce to be ued by the Co%p&' Co%p&'y y &'d it e%p"oy e%p"oyee ee o' o'"y "y fo+ fo+ "e#iti "e#iti%&t %&tee bu bui i'e 'e pu pu+po +poe e of the Co%p&'y.
>;
Hero
IV+
CONFIDENTI"L INFORM"TION
Di+ecto+ &'d Specified e%p"oyee hou"d %&i't&i' the co'fide'ti&"ity of i'fo+%&tio' e't+uted to the% i' c&++yi'# out thei+ dutie &'d +epo'ibi"itie0 e3cept -he+e dic"ou+e i &pp+oved by the Co%p&'y o+ "e#&""y %&'d&ted o+ if uch i'fo+%&tio' i i' the pub"ic do%&i'. The Co%p&'y co'fide'ti&" &'d p+op+iet&+y i'fo+%&tio' h&"" 'ot be i'&pp+op+i&te"y dic"oed o+ ued fo+ the pe+o'&" #&i' o+ &dv&'t&#e of &'y Di+ecto+ &'d Specified e%p"oyee o+ &'yo'e othe+ th&' the Co%p&'y. Thee ob"i#&tio' &pp"y 'ot o'"y du+i'# & Di+ecto+ &'d Specified e%p"oyee te+%0 but the+e&fte+ & -e"". V+
F"IR DE"LING
I' c&++yi'# out thei+ dutie &'d +epo'ibi"itie0 Di+ecto+ &'d Specified e%p"oyee hou"d e'de&vo+ to de&" f&i+"y0 &'d hou"d p+o%ote f&i+ de&"i'# by the Co%p&'y0 it e%p"oyee &'d &#e't0 -ith cuto%e+0 upp"ie+ &'d e%p"oyee. Di+ecto+ &'d Specified e%p"oyee hou"d 'ot ee to t&e u'f&i+ &dv&'t&#e of the Co%p&'y th+ou#h %&'ipu"&tio'0 co'ce&"%e't0 &bue of p+ivi"e#ed i'fo+%&tio'0 %i+ep+ee't&tio' of %&te+i&" f&ct o+ &'y othe+ u'f&i+ de&"i'#. VI+
COMPLI"NCE $ITH L"$S "ND REGUL"TIONS
I' c&++yi'# out thei+ dutie &'d +epo'ibi"itie0 Di+ecto+ &'d Specified e%p"oyee hou"d co%p"y0 &'d e'de&vo+ to e'u+e th&t the %&'&#e%e't i c&ui'# the Co%p&'y to co%p"y0 -ith &pp"ic&b"e "&-0 +u"e &'d +e#u"&tio'. I' &dditio'0 if &'y Di+ecto+ &'d Specified e%p"oyee beco%e &-&+e of &'y i'fo+%&tio' th&t he o+ he be"ieve co'titute evide'ce of & %&te+i&" vio"&tio' >
Hero
of &'y ecu+itie o+ othe+ "&-0 +u"e o+ +e#u"&tio' &pp"ic&b"e to the Co%p&'y o+ the ope+&tio' of it bui'e0 by the Co%p&'y0 &'y e%p"oyee o+ &'othe+ Di+ecto+ &'d Specified e%p"oyee0 the' uch Di+ecto+ &'d Specified e%p"oyee hou"d b+i'# uch i'fo+%&tio' to the &tte'tio' of the Ch&i+%&' of the Audit Co%%ittee. VII+ INSIDER TR"DING
Di+ecto+ &'d Specified e%p"oyee hou"d obe+ve &"" &pp"ic&b"e "&- &'d +e#u"&tio' i'c"udi'# the Co%p&'y po"icie &'d Code & &pp"ic&b"e to the% -ith +epect to the pu+ch&e &'d &"e of the Co%p&'y ecu+itie. It i the +epo'ibi"ity of e&ch Di+ecto+ &'d Specified e%p"oyee to beco%e f&%i"i&+ -ith &'d u'de+t&'d thee "&-0 +e#u"&tio'0 po"icie &'d code &'d hou"d ee fu+the+ e3p"&'&tio' &'d &dvice co'ce+'i'# thei+ i'te+p+et&tio'0 if +e?ui+ed. A'y -&ive+ of o+ &%e'd%e't to the Co%p&'y po"icie o+ Code %&y be %&de o'"y by the Co%p&'y (o&+d of Di+ecto+ &'d -i"" be dic"oed p+o%pt"y & +e?ui+ed by &pp"ic&b"e "&- &'d +e#u"&tio' i'c"udi'# the +u"e of &'y e3ch&'#e o' -hich the Co%p&'y ecu+itie &+e "ited o+ t+&ded. Di+ecto+ &'d Specified e%p"oyee hou"d di+ect ?uetio' +e#&+di'# the &pp"ic&tio'
o+
i'te+p+et&tio'
of
thee
#uide"i'e
to
the
Co%p&'y
Sec+et&+y=Co%p"i&'ce Office+. +
ENCOUR"GING
THE
REPORTING
OF
ILLEG"L
OR
UNETHIC"L BEH"VIOUR
Di+ecto+ &'d Specified e%p"oyee hou"d e'de&vo+ to e'u+e th&t %&'&#e%e't i c&ui'# the Co%p&'y to p+o%ote ethic&" beh&vio+ &'d to
91
Hero
e'cou+&#e e%p"oyee to +epo+t evide'ce of i""e#&" o+ u'ethic&" beh&viou+ to &pp+op+i&te Co%p&'y pe+o''e". Di+ecto+ &'d Specified e%p"oyee hou"d e'de&vo+ to e'u+e th&t the Co%p&'y -i"" 'ot &""o- +et&"i&tio' &#&i't &'y e%p"oyee -ho %&e & #ood f&ith +epo+t &bout & poib"e vio"&tio' of the Co%p&'y Code of Co'duct. I+ NON*COMPLI"NCE
Supected vio"&tio' of thi Code %&y be +epo+ted to the Ch&i+%&' of the (o&+d o+ the Ch&i+%&' of the Audit Co%%ittee. A"" +epo+ted vio"&tio' hou"d be &pp+op+i&te"y i'veti#&ted. A Di+ecto+ &'d Specified e%p"oyee ch&+#ed -ith & vio"&tio' of thi Code hou"d 'ot p&+ticip&te i' o+ vote o' the %&tte+ i' the %eeti'# of & Co%%ittee o+ the (o&+d co'ce+'i'# hi=he+ &""e#ed vio"&tio'0 but %&y be p+ee't &t & %eeti'# of the (o&+d o+ of & Co%%ittee co've'ed fo+ th&t pu+poe. A'y -&ive+ of thi Di+ecto+ &'d Specified e%p"oyee Code %ut be &pp+oved by the (o&+d of Di+ecto+ &'d pub"ic"y dic"oed if +e?ui+ed by &'y &pp"ic&b"e "&- o+ +e#u"&tio'. II+ EMPLOYEES
The Di+ecto+ &'d Specified e%p"oyee hou"d +epect e&ch &'d eve+y e%p"oyee of the Co%p&'y0 t+e&t e&ch of the% i' & f&i+ &'d e?uit&b"e %&''e+2 +epect thei+ p+iv&cy &'d 'ot to h&+e=dic"oe thei+ pe+o'&" i'fo+%&tio' -ithout thei+ p+io+ co'e't2 %&i't&i' 'o',dic+i%i'&to+y &pp+o&ch &'d +ef+&i' f+o% h&+&i'# e%p"oyee0 %&i'# e3u&" &dv&'ce%e't0 coe+cio'0 th+e&t by vi+tue of hi=he+ poitio' -ith the Co%p&'y.
9*
Hero
III+ CUSTOMERS
The Di+ecto+ &'d Specified e%p"oyee hou"d e'u+e to p+ovide p+oduct &'d e+vice0 -hich %eet the dei+ed ?u&"ity &'d &fety t&'d&+d &'d +ed+e the Cuto%e+ #+iev&'ce #e'ui'e"y IV+ SH"REHOLDERS
The Di+ecto+ &'d Specified e%p"oyee hou"d e'u+e to p+otect h&+eho"de+ co%p"ete +eco+d by &voidi'# f&"e %i"e&di'# o+ &+tifici&" e't+ie i' the (oo of &ccou't. hou"d e'u+e to p+otect h&+eho"de+ i'te+et
9>
Hero
6EY MILESTONES OF HERO PROMINENT "$"RDS TO THE CH"IRM"N Year
"#ar!( a! "cco&a!e(
;;<
$ifeti%e Achieve%e't A-&+d fo+ T+&'"&ti'# E3ce""e'ce i' Co+po+&te Gove+'&'ce i'to Re&"ity by The I'titute of Co%p&'y Sec+et&+ie of I'di&
;;=
I'di&' Auto%otive H&"" of P+ide by Ove+d+ive CN(C T*; Co%%e'd&tio' of (ui'e $e&de+hip dip"&yi'# e3t+&o+di'&+y Co+po+&te $e&de+hip &'d E't+ep+e'eu+i&" Spi+it P&d%& (huh&' by Gove+'%e't of I'di& Docto+ of $ette+ 7Ho'o+i C&u&8 by He%-&ti N&'d&' (&hu#u'& G&+h-&" U'ive+ity0 S+i'&#&+ G&+h-&" $ifeti%e Achieve%e't A-&+d by ET A-&+d fo+ Co+po+&te E3ce""e'ce
;;>
$ife Ti%e Achieve%e't A-&+d fo+ !&'&#e%e't by A"" I'di& !&'&#e%e't Aoci&tio' D. $itt. 7Ho'o+i C&u&8 by (&'&+& Hi'du U'ive+ity $ifeti%e Achieve%e't A-&+d by A%ity (ui'e Schoo" $ifeti%e Achieve%e't A-&+d by HT Po-e+ 4ob
;;
E't+ep+e'eu+ of the )e&+ A-&+d by (ui'e St&'d&+d Gi&'t I'te+'&tio'&" A-&+d to the Ch&i+%&' i' the fie"d of (ui'e @ I'dut+y (ui'e $e&de+hip A-&+d by !&d+& !&'&#e%e't Aoci&tio'
;;?
E't+ep+e'eu+ of the )e&+ A-&+d by E+'t @ )ou'#
;;;
Si+ 4eh&'#i+ Gh&'dy !ed&" fo+ I'dut+i&" Pe&ce , by L$RI0 4&%hedpu+
?@@A
(ui'e $e&de+ of the )e&+ by (ui'e (&+o' 99
Hero
?@@
Diti'#uihed E't+ep+e'eu+hip A-&+d by PHD Ch&%be+ of Co%%e+ce @ I'dut+y
?@@=
N&tio'&" A-&+d fo+ outt&'di'# co't+ibutio' to the Deve"op%e't of I'di&' S%&"" Sc&"e I'dut+y 7NSIC A-&+d , P+ee'ted by P+eide't of I'di&8
?@@>
(ui'e%&' of the )e&+ by (ui'e I'di& G+oup of Pub"ic&tio'
?@@
Ho'o+&+y !e%be+hip , I'di&' I'titutio' of I'dut+i&" E'#i'ee+i'# A-&+d
CORPOR"TE SOCI"L RESPONSIBILITY CSR
He+o !otoco+p t&e co'ide+&b"e p+ide i' it t&eho"de+ +e"&tio'hip0 epeci&""y o'e deve"oped &t the #+&+oot. The Co%p&'y be"ieve it h& %&'&#ed to b+i'# &' eco'o%ic&""y &'d oci&""y b&c-&+d +e#io' i' Dh&+uhe+&0 H&+y&'&0 i'to the '&tio'&" eco'o%ic %&i't+e&%. A' I'te#+&ted Ru+&" Deve"op%e't Ce't+e h& bee' et up o' <1 &c+e of "&'d &"o'# the De"hi,4&ipu+ Hi#h-&y. The Ce't+e,co%p"ete -ith -ide &pp+o&ch +o&d0 c"e&' -&te+0 &'d educ&tio' f&ci"itie fo+ both &du"t &'d chi"d+e','o'u+tu+e & vib+&'t0 educ&ted &'d he&"thy co%%u'ity. The ou'd&tio' h& &dopted v&+iou vi""&#e "oc&ted -ithi' vici'ity of the He+o f&cto+y &t Dh&+uhe+& fo+ i'te#+&ted +u+&" deve"op%e't. Thi i'c"ude:
I't&""&tio' of deep bo+e h&'d pu%p to p+ovide c"e&' d+i'i'# -&te+.
Co't+ucti'# %et&""ed +o&d &'d co''ecti'# thee vi""&#e to the N&tio'&" Hi#h-&y 7NH ,;8.
9<
Hero
Re'ov&ti'# p+i%&+y choo" bui"di'# &'d p+ovidi'# hy#ie'ic -&te+ &'d toi"et f&ci"itie.
E'u+i'# & p+ope+ d+&i'&#e yte% &t e&ch of thee vi""&#e to p+eve't -&te+,"o##i'#.
P+o%oti'# 'o',co've'tio'&" ou+ce of e'e+#y by p+ovidi'# & 51 pe+ ce't ubidy o' bio#& p"&'t.
Othe+ ey p+oject t&e' up by the ou'd&tio' i'c"ude Rama M27a& Vi!ya Ma!ir
The Rama M27a& Vi!ya Ma!ir be#&' -ith th+ee c"&e 7up to c"& II8 &'d 55 tude't f+o% 'e&+by &+e&. It h& 'o- #+o-' i'to & %ode+' Se'io+ Seco'd&+y0 C(SE &ffi"i&ted co,educ&tio'&" choo" -ith ove+ *>11 tude't &'d * te&che+. The choo" h& & p&ciou p"&y#+ou'd0 &' u"t+&, %ode+' "&bo+&to+y0 & -e"",e?uipped &udio viu&" +oo%0 &' &ctivity +oo%0 & -e"",toced "ib+&+y &'d & co%pute+ ce't+e. Rama M27a& Memoria& Ho(.ita&
!u"ti,peci&"ty hopit&" e?uipped -ith the "&tet di&#'otic &'d u+#ic&" tech'o"o#y. The Rama M27a& Memoria& Ho(.ita& p+ovide he&"thc&+e to the +u+&" popu"&tio' i' &'d &+ou'd Dh&+uhe+&0 &'d &"o c&te+ to &ccide't &'d t+&u%& victi% d+ivi'# &"o'# the De"hi,4&ipu+ hi#h-&y.
Rama M27a& S.ort( Com.&e) T%e Rama M27a& S.ort( Com.&e) h& b&etb&"" cou+t0 vo""eyb&""
cou+t0 &'d hocey &'d footb&"" #+ou'd &+e ued by the "oc&" vi""&#e+. I' the 95
Hero
'e&+ futu+e0 po+t &c&de%ie &+e p"&''ed fo+ vo""ey b&"" &'d b&et b&""0 i' co""&bo+&tio' -ith N&tio'&" Spo+t Autho+ity of I'di& Vocatioa& Traii- Cetre
I' o+de+ to he"p "oc&" +u+&" peop"e0 epeci&""y -o%e'0 He+o h& et up & oc&tio'&" T+&i'i'# Ce't+e. So f&+ > b&tche co%p+ii'# of 'e&+"y >5 -o%e' h&ve bee' t+&i'ed i' t&i"o+i'#0 e%b+oide+y &'d 'itti'#. The Co%p&'y h& he"ped -o%e' t+&i'ed &t thi ce'te+ to et up & p+oductio' u'it to titch u'ifo+% fo+ He+o e%p"oyee. I'te+eti'#"y0 %ot of the -o%e' &+e 'o- e"f, e%p"oyed. "!2&t Literacy Mi((io
Thi Sche%e -& "&u'ched o' >*t Septe%be+0 * 0 cove+i'# the 'e&+by vi""&#e of !&"pu+&0 B&p+i-& &'d Sidh+&-&"i. The p+oject t&+ted -ith & %odet e'+o""%e't of 9 &du"t. He+o i 'o- i' the p+oce of i%p&+ti'# Adu"t $ite+&cy C&pu"e to &'othe+ *11 &du"t by #etti'# vi""&#e he&d &'d othe+ p+o%i'e't vi""&#e+ to %otiv&te i""ite+&te &du"t. Marria-e( o 2!er.ri5i&e-e! -ir&(
!&++i&#e &+e o+#&'i/ed f+o% ti%e to ti%e0 p&+ticu"&+"y fo+ #i+" f+o% b&c-&+d c"&e0 by the ou'd&tio' by p+ovidi'# fi'&'ci&" he"p &'d othe+ uppo+t to the f&%i"ie.
R2ra& Hea&t% Care
(eide etti'# up & %ode+' hopit&"0 the ou'd&tio' &"o +e#u"&+"y p+ovide doo+tep he&"th c&+e e+vice to the "oc&" co%%u'ity. +ee he&"th c&+e
9
Hero
&'d %edic&" c&%p &+e 'o- & +e#u"&+ fe&tu+e i' the He+o G+oup co%%u'ity out+e&ch p+o#+&%.
6EY POLICIES "N ENVIRONMENT"LLY "ND SOCI"LLY0 "$"RE COMP"NY
At He+o0 ou+ #o&" i 'ot o'"y to e"" you & bie0 but &"o to he"p you eve+y tep of the -&y i' %&i'# you+ -o+"d & bette+ p"&ce to "ive i'. (eide it -i"" to p+ovide & hi#h,?u&"ity e+vice to &"" of it cuto%e+0 He+o t&e & t&'d & & oci&""y +epo'ib"e e'te+p+ie +epectfu" of it e'vi+o'%e't &'d +epectfu" of the i%po+t&'t iue. He+o h& bee' t+o'#"y co%%itted 'ot o'"y to e'vi+o'%e't&" co'e+v&tio' p+o#+&%%e but &"o e3p+ee the i'c+e&i'#"y i'ep&+&b"e b&"&'ce bet-ee' the eco'o%ic co'ce+' &'d the e'vi+o'%e't&" &'d oci&" iue f&ced by & bui'e. A bui'e %ut 'ot #+o- &t the e3pe'e of %&'i'd &'d %&' futu+e but +&the+ %ut e+ve %&'i'd.
3$e m2(t !o (omet%i- or t%e comm2ity rom #%o(e &a! #e -eerate o2r #ea&t%+3
A f&%ou ?uote f+o% ou+ o+th Ch&i+%&' !+.(+ij%oh&' $&"" !u'j&"
E5iromet Po&icy
e &t He+o &+e committe! to !emo(trate e)ce&&ece i o2r e5irometa& .erormace o a coti2a& 1a(i( 0 & &' i't+i'ic e"e%e't of ou+ co+po+&te
phi"oophy. 9
Hero
To &chieve thi -e co%%it ou+e"ve to:
I'te#+&te e'vi+o'%e't&" &tt+ibute &'d c"e&'e+ p+oductio' i' &"" ou+ bui'e p+ocee &'d p+&ctice -ith pecific co'ide+&tio' to ubtitutio' of h&/&+dou che%ic&"0 -he+e vi&b"e &'d t+e'#the' the #+ee'i'# of upp"y ch&i'.
Co'ti'ue p+oduct i''ov&tio' to i%p+ove e'vi+o'%e't&" co%p&tibi"ity.
Co%p"y -ith &"" &pp"ic&b"e e'vi+o'%e't&" "e#i"&tio' &'d &"o co't+o""i'# ou+ e'vi+o'%e't&" dich&+#e th+ou#h the p+i'cip"e of &"&+& 7& "o- & +e&o'&b"y &chiev&b"e8.
I'titutio'&"ie +eou+ce co'e+v&tio'0 i' p&+ticu"&+0 i' the &+e& of oi"0 -&te+0 e"ect+ic&" e'e+#y0 p&i't &'d che%ic&".
E'h&'ce e'vi+o'%e't&" &-&+e'e of ou+ e%p"oyee &'d de&"e+ = ve'do+0 -hi"e p+o%oti'# thei+ i'vo"ve%e't i' e'u+i'# ou'd e'vi+o'%e't&" %&'&#e%e't.
2a&ity Po&icy E)ce&&ece i 2a&ity i( t%e core 5a&2e o Hero,( .%i&o(o.%y .
e &+e co%%itted &t &"" "eve" to &chieve hi#h ?u&"ity i' -h&teve+ -e do0 p&+ticu"&+"y i' ou+ p+oduct &'d e+vice -hich -i"" %eet &'d e3ceed cuto%e+ #+o-i'# &pi+&tio' th+ou#h:
I''ov&tio' i' p+oduct0 p+ocee &'d e+vice.
Co'ti'uou i%p+ove%e't i' ou+ tot&" ?u&"ity %&'&#e%e't yte%.
Te&%-o+ &'d +epo'ibi"ity.
9;
Hero
Saety Po&icy Hero i( committe! to (aety a! %ea&t% of it e%p"oyee &'d othe+
pe+o' -ho %&y be &ffected by it ope+&tio'. e be"ieve th&t the &fe -o+ p+&ctice "e&d to bette+ bui'e pe+fo+%&'ce0 %otiv&ted -o+fo+ce &'d hi#he+ p+oductivity. e h&"" c+e&te & &fety cu"tu+e i' the o+#&'i/&tio' by:
I'te#+&ti'# &fety &'d he&"th %&tte+ i' &"" ou+ &ctivitie.
E'u+i'# co%p"i&'ce -ith &"" &pp"ic&b"e "e#i"&tive +e?ui+e%e't.
E%po-e+i'# e%p"oyee to e'u+e &fety i' thei+ +epective -o+ p"&ce.
P+o%oti'# &fety &'d he&"th &-&+e'e &%o'#t e%p"oyee0 upp"ie+ &'d co't+&cto+.
Co'ti'uou i%p+ove%e't i' &fety pe+fo+%&'ce th+ou#h p+ec&utio' beide p&+ticip&tio' &'d t+&i'i'# of e%p"oyee. S"LES PERFORM"NCE J2&y,;=
J2&y,;<
FY ;=*;<
FY ;<*;
Tota& Sa&e(
>91159
>959*5
**
*1;11
E).ort( ic& i a1o5e
11
*155
9<<*
91
9
Hero
HERO REGISTERS / GRO$TH IN JUNE ,;<
Hero Se&&( O5er +=; La4% Uit( I Fe1r2ary ;;<
Hero Be-i( ;;< O " Hi-% Note
Hero Motocor. Sca&e( " Ne# Hi-% I Cy ;=
Hero Coti2e( O T%e Gro#t% Pat%
Retai& Sa&e( E(ca&ate To " U.rece!ete! > La4% K Uit( I
Hero Re-i(ter( +/ Per Cet Gro#t% I Se.tem1er ;=
Hero,( Sa&e( J2m. A+= Per Cet I "2-2(t ;;=
Hero Re-i(ter( ? Per Cet Gro#t% I Sa&e( I J2&y ;;=
Hero Re-i(ter( ?/ Gro#t% I Sa&e( I ? O ;;=*;<
Hero Motorcyc&e Sa&e( I May "t 0<0;
HERO
REGISTERS
/
GRO$TH
IN
JUNE
,;<
Recor!( a -ro#t% o ? Sa&e( i ? O ;;<*; Ne# De&%i0 Sat2r!ay0 J2&y ;?0 ;;<: He+o0 the o+"d No.* t-o,
-hee"e+ co%p&'y0 co'ti'ue to t+e'#the' it "e&de+hip i' the I'di&' t-o, -hee"e+ i'dut+y0 +e#ite+i'# i%p+eive #+o-th i' &"e i' the fi+t ?u&+te+ of the ) >11 , 1. <1
Hero
o+ the ?u&+te+ e'di'# 4u'e >110 the co%p&'y &chieved cu%u"&tive &"e of ;09>0> u'it0 +eco+di'# & #+o-th of >*.>F co%p&+ed to the &%e pe+iod "&t ye&+. Du+i'# the co++epo'di'# pe+iod "&t i'&'ci&" )e&+0 the co%p&'y h&d +eco+ded &"e of 0;0<< u'it i' the fi+t ?u&+te+ e'di'# 4u'e >115. I' 4u'e >110 the co%p&'y o"d >0;01 u'it +e#ite+i'# &' i%p+eive #+o-th of >9.>F & &#&i't >0>019 u'it i' 4u'e "&t ye&+. Du+i'# the %o'th0 He+o "&u'ched G"&%ou+ I , I'di& fi+t ue" I'jectio' %oto+cyc"e. The 'e- tech'o"o#y e"i%i'&te the 'eed fo+ & c&+bu+eto+0 offe+ the %ot co%fo+t&b"e d+ive &'d the "o-et e%iio'0 i' &dditio' to & hot of othe+ fe&tu+e0 -hich i 'o- &v&i"&b"e fo+ the fi+t ti%e to I'di&' t-o, -hee"e+ +ide+. Hero
Se&&(
O5er
+=;
La4%
Uit(
I
Fe1r2ary
;;<
CUMUL"TIVE S"LES JUMP ?>+?< Ne# De&%i0 $e!e(!ay0 Marc% ;?0 ;;<: He+o0 the o+"d No. *6 t-o,
-hee"e+ co%p&'y fo+ the fifth ye&+ i' & +o-0 h& co'ti'ued to e3hibit & "e&de+6 pe+fo+%&'ce i' the fi+t coup"e of %o'th i' >11. Du+i'# the %o'th of eb+u&+y >110 the co%p&'y o"d >05105 u'it0 & co%p&+ed to >0>905< %oto+cyc"e o"d du+i'# eb+u&+y >115. Thi t+&'"&te i'to & #+o-th of *>.*< pe+ ce't i' &"e vo"u%e. The cu%u"&tive &"e of the co%p&'y fo+ the pe+iod Ap+i" >115 , eb+u&+y >11 &"o -it'eed & 'ot&b"e ju%p of 909;09> u'it0 f+o% >90;0;1 <*
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to >0>;0<9 u'it du+i'# the co++epo'di'# pe+iod "&t ye&+. Thi +ef"ect & #+o-th of *<.* pe+ce't. I' 4&'u&+y >110 He+o +o""ed out it fi+t *11cc #e&+"e coote+ the P"e&u+eV &c+o I'di&. The co%p&'y &"o "&u'ched >> fi+t eve+ -o%e', e3c"uive coote+ ho-+oo% 4ut110 He+o -& &"o co'fe++ed the ho'o+ of the (ie !&e+ of the )e&+V by NDT P+ofit,(ie &'d C&+ fo+ the ye&+ >115. Additio'&""y it *51 cc offe+i'# Achieve+ +eceived the coveted (ie of the )e&+6 &-&+d. Achieve+ &'d G"&%ou+ &"o +eceived the bet bie &-&+d fo+ thei+ +epective c&te#o+ie. The %ot dei+&b"e &%o'#t thee &-&+d0 the NDT ie-e+6 Choice6 &-&+d i' the bie c&te#o+y -& &"o &-&+ded to He+o G"&%ou+0 t+u"y e3e%p"ifyi'# the cuto%e+6 e'du+i'# t+ut &'d f&ith i' the co%p&'y. Hero Be-i( ;;< O " Hi-% Note CUMUL"TIVE S"LES JUMP ?>
Ne# De&%i0 $e!e(!ay0 Fe1r2ary ;?0 ;;<: He+o0 the o+"d No *6 t-o,
-hee"e+ co%p&'y fo+ the fifth co'ecutive ye&+0 h& co'ti'ued to e3hibit & "e&de+6 pe+fo+%&'ce i' the fi+t %o'th of the Ne- )e&+. Du+i'# the %o'th of 4&'u&+y >110 the co%p&'y o"d >0<0<51 %oto+cyc"e0 & co%p&+ed -ith >0910>;1 %oto+cyc"e o"d du+i'# 4&'u&+y >115. Thi t+&'"&te i'to &' i'c+e&e of ;.9 F i' &"e vo"u%e. The cu%u"&tive &"e of the co%p&'y fo+ the pe+iod Ap+i" >115 , 4&'u&+y >11 h& &"o i'c+e&ed to ><00<< %oto+cyc"e0 & 'ot&b"e ju%p f+o%
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>*00>* %oto+cyc"e du+i'# the co++epo'di'# pe+iod "&t ye&+. Thi +ef"ect & #+o-th of *<.9 F. I' the %o'th of 4&'u&+y0 He+o +o""ed out it fi+t coote+0 the *11cc P"e&u+eV &'d "&u'ched >> -o%e',e3c"uive coote+ ho-+oo% 4ut115. Additio'&""y it *51 cc offe+i'# Achieve+ +eceived the coveted (ie of the )e&+6 &-&+d. Achieve+ &'d G"&%ou+ &"o +eceived the bet bie &-&+d fo+ thei+ +epective c&te#o+ie. The %ot dei+&b"e &%o'#t thee &-&+d0 the NDT ie-e+ Choice6 &-&+d i' the bie c&te#o+y -& &"o &-&+ded to He+o G"&%ou+0 t+u"y e3e%p"ifyi'# the cuto%e+6 e'du+i'# t+ut &'d f&ith i' the co%p&'y. CLOSES THE YE"R $ITH S"LES OF OVER @ L"C BI6ES Ne# De&%i0 Mo!ay0 Ja2ary ;0 ;;<: He+o0 the o+"d No. *6 t-o,
-hee"e+ co%p&'y0 et p+ecede'ce i' the i'dut+y by +e#ite+i'# &' u'p&+&""e"ed #+o-th th+ou#hout the c&"e'd&+ ye&+ 7C)8 >115. I' the ye&+ th&t "o##ed &' i%p+eive #+o-th i' the t-o,-hee"e+ ecto+0 He+o co'ti'ued to e3ceed e3pect&tio' by e""i'# & t&##e+i'# @0?<0=/ %oto+cyc"e du+i'# the c&"e'd&+ ye&+ >115. Thi co've+t to & #+o-th of *5.9 pe+ ce't ove+ C) 61< -he+e the co%p&'y o"d >50>;0 bie.
<9
Hero
!+. P&-&' !u'j&"0 !&'&#i'# Di+ecto+0 He+o !otoco+p $td.0 th&'ed cuto%e+ fo+ the co%p&'y6 co'ti'uou b+i""i&'t pe+fo+%&'ce. He &id Thi ye&+ h& bee' e3citi'# fo+ u -he+e -e c+oed i#'ific&'t %i"eto'e. e fu"fi""ed ou+ co%%it%e't to the cuto%e+ by p+ovidi'# the "&tet &'d #"ob&" t&'d&+d p+oduct. e "&u'ched eve+&" 'e- p+oduct thi c&"e'd&+ ye&+. It i to the co%p"ete c+edit of ou+ cuto%e+ -ho h&ve ho-' co'ti'ued f&ith i' u &'d ou+ p+oduct th&t -e h&ve &chieved the o+"d No. * t-o,-hee"e+ co%p&'y ye&+ &fte+ ye&+. Du+i'# C) 6150 the co%p&'y co'ti'ued it co'ite't #+o-th i' &"e pe+fo+%&'ce. I' Dece%be+ >1150 the co%p&'y o"d & tot&" of >0<50*1< %oto+cyc"e & co%p&+ed -ith >09105* bie du+i'# the &%e %o'th "&t ye&+ -hich %e&' &' i'c+e&e of .> pe+ ce't. ith thi0 the cu%u"&tive t&""y fo+ the pe+iod Ap+i",Dece%be+ >115 t&'d &t >>09*0*1< bie0 c"oci'# & #+o-th of *5.> pe+ce't ove+ the ye&+ >11<. The co%p&'y o"d *0950;* %oto+cyc"e du+i'# the &%e pe+iod "&t ye&+. The c&"e'd&+ ye&+ >115 &"o &- & "e- of 'e- "&u'che i' v&+iou e#%e't by the co%p&'y. O'e of the bi##et %i"eto'e -& the "&u'ch of P"e&u+e6, the fi+t coote+ by He+o. P"e&u+e6 -hich i "&ted to hit the +o&d i' 4&'u&+y i t&+#eted p+i%&+i"y &t -o%e'. H&vi'# et&b"ihed it "e&de+hip i' the i'dut+y0 He+o fu+the+ co'o"id&ted it poitio' by "&u'chi'# th+ee 'e%oto+cyc"e , Supe+ Sp"e'dou+60 G"&%ou+6 &'d Achieve+6. The ye&+ &"o -it'eed o'e of the hi#het civi"i&' ho'ou+0 the P&d%& (ibhuh&' bei'# &-&+ded to !+. (+ij%oh&' $&""0 Ch&i+%&'0 He+o !oto+0 fo+ hi i'v&"u&b"e co't+ibutio' to t+&de0 i'dut+y &'d phi"&'th+opit &ctivitie. !+. (+ij%oh&' $&"" i & fi+t #e'e+&tio' e't+ep+e'eu+ -ho th+ou#h hee+ h&+d -o+ &'d pe+eve+&'ce h& %&de hi %&+ o' the #"ob&" bui'e e'vi+o'%e't. Du+i'# the ye&+ !+. (+ij%oh&' $&"" -& &"o ho'ou+ed -ith & $ifeti%e Achieve%e't A-&+d by the Eco'o%ic Ti%e.
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Hero Coti2e( O T%e Gro#t% Pat% CUMUL"TIVE S"LES FOR THE PERIOD "PR*NOV ;= GRO$S BY OVER ?> PER CENT Ne# De&%i0 T%2r(!ay0 Decem1er ;?0 ;;=: He+o0 the o+"d No. *6
t-o,-hee"e+ co%p&'y0 i co'ti'ui'# to +ide hi#h o' it te&dy &"e pe+fo+%&'ce %o'th &fte+ %o'th. Du+i'# Nove%be+ >1150 the co%p&'y +eco+ded & &"e vo"u%e of >05*0*; %oto+cyc"e & co%p&+ed -ith >0950;9 %oto+cyc"e o"d du+i'# the &%e %o'th "&t ye&+. Thi t+&'"&te i'to &' i'c+e&e of .5 pe+ ce't. The cu%u"&tive &"e of the co%p&'y fo+ the pe+iod Ap+i",Nove%be+ >115 h& &"o ju%ped by *<. pe+ ce't0 i'c+e&i'# f+o% *0150>91 %oto+cyc"e o"d du+i'# Ap+i"J Nove%be+ >11< to *050<* %oto+cyc"e o"d du+i'# the &%e pe+iod i' >115. The %o'th of Nove%be+ &"o -it'eed the 5th He+o I'di&' Te"eviio' Ac&de%y A-&+d0 the fi+t &'d o'"y te"eviio' &-&+d i' the cou't+y. Retai& Sa&e( E(ca&ate To " U.rece!ete! > La4% K Uit( I DESP"TCH CROSSES THE /*L"6H L"NDM"R6 Ne# De&%i0 Mo!ay0 Octo1er /?0 ;;=: He+o0 the o+"d No.*6 t-o
-hee"e+ %&'uf&ctu+e+0 h& et yet &'othe+ p+ecede't fo+ the I'di&' t-o,-hee"e+ i'dut+y by +eco+di'# i'c+edib"e &"e i' Octobe+ >115. The co%p&'y6 +et&i" &"e c+oed the <,"&h %i"eto'e0 fo+ the fi+t ti%e eve+ i' the I'di&' t-o, -hee"e+ i'dut+y.
Additio'&""y0 dip&tch du+i'# the %o'th &"o +e&ched &' u'p+ecede'ted hi#h of 901>0111 u'it0 %&+i'# & +e%&+&b"e ju%p of >9.1>F & co%p&+ed <5
Hero
-ith the co++epo'di'# %o'th i' >11<. The co%p&'y h&d +eco+ded dip&tch of >0<50<5 u'it i' Octobe+ >11<. He+o6 &chieve%e't of the "&'d%&+ < "&h p"u +et&i" &"e &'d 9 "&h p"u dip&tch0 -ithi' & i'#"e %o'th0 i &' e3t+&o+di'&+y fe&t co'ide+i'# the #+o-i'# co%petitio' i' the t-o,-hee"e+ %&+et &'d i ce+t&i' to +edefi'e i'dut+y t&'d&+d. The co%p&'y6 &"e pe+fo+%&'ce du+i'# Octobe+ >115 i & teti%o'y to the ucce of it cuto%e+ ce't+ic bui'e phi"oophy. !o'th ove+ %o'th0 the co%p&'y h& bee' +eco+di'# i'c+e&i'# &"e0 &"o i#'ifyi'# the ucce of it 'e- %ode" "&u'ched i' the cu++e't ye&+. The co%p&'y6 &"e 7dip&tch8 du+i'# the %o'th i up by *9.5F0 & co%p&+ed -ith the p+eviou %o'th 7Septe%be+ >11580 -he' the co%p&'y h&d +eco+ded &"e of >001* u'it. ith the fi+t fetive %o'th e'di'#0 He+o6 cu%u"&tive &"e 7dip&tch8 fo+ the pe+iod Ap+i",Octobe+ >115 h& &"o +e#ite+ed & i#'ific&'t #+o-th of *.;F ove+ the co++epo'di'# pe+iod i' the p+eviou ye&+. The co%p&'y6 cu%u"&tive &"e t&""y h& the+eby i'c+e&ed to *09*0> u'it0 & ju%p f+o% *<009< u'it i' >11<. ith the +ece't "&u'ch of Achieve+ i' e'd,Octobe+ &'d the fo+thco%i'# "&u'ch of P"e&u+e i' %id,Nove%be+0 the co%p&'y i co'fide't of co'ti'ui'# it up-&+d %ove%e't o' the &"e ch&+t. The co%p&'y6 fetive p+o%otio'0 -hich offe+ R.*11*=, off o' e&ch of it %ode"0 h& &"o %et -ith hu#e ucce0 &c+o the cou't+y. Hero
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CLOSES H"LF YE"R $ITH IMPRESSIVE NUMBERS <
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Ne# De&%i0 Sat2r!ay0 Octo1er ;?0 ;;=: He+o0 the o+"d No.*6 t-o,
-hee"e+ co%p&'y0 fo+ the fou+th co'ecutive ye&+0 co'ti'ued it up-i'# du+i'# the %o'th of Septe%be+ >115. The Septe%be+ &"e of He+o %&+ &' i%p+eive #+o-th of >>.9 pe+ ce't ove+ "&t ye&+. The co%p&'y o"d >001* bie i' Septe%be+ >115 & &#&i't >0*051 bie i' the co++epo'di'# %o'th du+i'# the p+eviou ye&+. S&"e du+i'# the %o'th h&ve &"o ju%ped by . pe+ ce't ove+ the p+eviou %o'th 7Au#ut >11580 -he' the co%p&'y o"d >0<091< %oto+cyc"e. The cu%u"&tive &"e of the co%p&'y fo+ the pe+iod Ap+i" , Septe%be+ >115 h&ve &"o ho-' & #+o-th of *.;< pe+ ce't ove+ the co++epo'di'# pe+iod "&t ye&+. The cu%u"&tive &"e du+i'# the pe+iod h&ve i'c+e&ed to *<0>0> %oto+cyc"e f+o% *>0>90* %oto+cyc"e du+i'# Ap+i",Septe%be+ >11<. Hero,(
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PH"SED L"UNCH OF ,GL"MOUR, COMPLETED OVER >=0;;; UNITS SOLD "LRE"DY Ne# De&%i0 T%2r(!ay0 Se.tem1er ;?0 ;;=: He+o
!otoco+p $td.0 the o+"d No.*6 t-o,-hee"e+ co%p&'y fo+ the fou+th co'ecutive ye&+0 i co'ti'ui'# -ith it +obut pe+fo+%&'ce %o'th &fte+ %o'th. The co%p&'y6 e%ph&i o' p+o&ctive u'de+t&'di'# &'d &tif&ctio' of cuto%e+ 'eed &'d dei+e &"o'# -ith 'e- p+oduct offe+i'# h& +eu"ted i' the co%p&'y co'o"id&ti'# it "e&de+hip i' the i'dut+y. The co%p&'y o"d & tot&" of >0<091< %oto+cyc"e du+i'# Au#ut >1150 the+eby +e#ite+i'# &' i%p+eive #+o-th of >;.5 pe+ ce't i' &"e ove+ the co++epo'di'# %o'th "&t ye&+. The co%p&'y h&d o"d & tot&" of *0*095 %oto+cyc"e i' Au#ut >11<.
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Hero
At the e'd of Au#ut >1150 the cu%u"&tive &"e of the co%p&'y fo+ the pe+iod Ap+i" , Au#ut >115 tood &t **090>* %oto+cyc"e0 t+&'"&ti'# i'to & #+o-th of *5. pe+ ce't. The co%p&'y h&d o"d *1010<*> %oto+cyc"e du+i'# the co++epo'di'# pe+iod 7Ap+i",Au#ut >11<8 "&t ye&+. A"o du+i'# the %o'th0 He+o co%p"eted the ph&ed "&u'ch of G"&%ou+6, it 'e- offe+i'# i' the *>5 cc e#%e't. The bie co%e po-e+ed -ith the futu+itic &'d e3e%p"&+y Wu&'tu% Co+e e'#i'e0 -hich h& bee' pe+fected &fte+ & e+ie of +efi'e%e't &'d offe+ cuto%e+ &' u'p+ecede'ted co%bi'&tio' of top,c"& fue",efficie'cy &'d hi#h po-e+. The co%p&'y h& &"+e&dy o"d ove+ <50111 u'it of G"&%ou+ i'ce it fi+t "&u'ch i' South I'di& to-&+d the e'd of 4u'e0 de%o't+&ti'# & t+e%e'dou +epo'e f+o% cuto%e+. Hero
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CUMUL"TIVE S"LES CROSS NINE L"6H BI6ES IN FOUR MONTHS Ne# De&%i0 Mo!ay0 "2-2(t ;?0 ;;=: He+o !otoco+p $td.0 the o+"d
No.*6 t-o,-hee"e+ co%p&'y h& co%e to epito%i/e co'ite't pe+fo+%&'ce. The co%p&'y h&0 %o'th o' %o'th0 %&'&#ed to t&'d up &#&i't &"" odd &'d %&i't&i'ed it "e&de+hip i' the i'c+e&i'#"y co%petitive >,-hee"e+ e#%e't. Du+i'# the %o'th of 4u"y >1150 the co%p&'y o"d >0910151 bie0 & &#&i't >01505< bie i' the co++epo'di'# pe+iod "&t ye&+0 thu +e#ite+i'# & &"e #+o-th of *> pe+ ce't. o+ the pe+iod Ap+i" , 4u"y >1150 the cu%u"&tive &"e of the co%p&'y tood &t 0*0* u'it0 t+&'"&ti'# i'to & #+o-th of *>.F pe+ ce't. The co%p&'y h&d o"d ;0*<0 u'it du+i'# the co++epo'di'# pe+iod "&t ye&+.
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Hero
The co%p&'y -& &b"e to &chieve thi i%p+eive #+o-th i' the f&ce of co'ti'ui'# upp"y co't+&i't of co%po'e't c&ued by the vo"&ti"e "&bou+ itu&tio' p+ev&i"i'# i' p&+t of the t&te of H&+y&'&0 -he+e both the %&'uf&ctu+i'# p"&'t of the co%p&'y &+e "oc&ted. The &dve+e itu&tio' i%p&cted othe+ i'dut+ie i' the +e#io' & -e"". Th&' to the i'iti&tive t&e' by the H&+y&'& #ove+'%e't0 the itu&tio' h& i%p+oved &'d p+oductio' i e3pected to be b&c o' t+&c. !&+et de%&'d fo+ He+o p+oduct +e%&i' buoy&'t &'d the co%p&'y "&u'ched G"&%ou+6, & 'e- e't+y by the co%p&'y i' the p+e%iu% de"u3e e#%e't0 i' ete+' I'di& du+i'# thi %o'th. The bie -& ve+y uccefu""y "&u'ched i' South I'di& i' the p+eviou %o'th &'d h& bee' ve+y -e"" +eceived by the cuto%e+ i' th&t +e#io'. ith thi 'e- p+oduct i' it po+tfo"io0 the co%p&'y i 'o- "ooi'# &t co'o"id&ti'# it i'diput&b"e "e&de+hip i' the %&+et. Hero Re-i(ter( ?/ Gro#t% I Sa&e( I ? O ;;=*;< Ne# De&%i0 Fri!ay0 J2&y ;?0 ;;=: He+o0 the o+"d No.*6 t-o,-hee"e+
co%p&'y0 co'ti'ue to t+e'#the' it "e&de+hip i' the I'di&' t-o,-hee"e+ i'dut+y0 +e#ite+i'# i%p+eive #+o-th i' &"e i' the fi+t ?u&+te+ of >115 J 1. o+ the ?u&+te+ e'di'# 4u'e >1150 the co%p&'y &chieved cu%u"&tive &"e of 0;0<< u'it0 +eco+di'# & #+o-th of *9 pe+ ce't. Du+i'# the co++epo'di'# pe+iod "&t i'&'ci&" )e&+0 the co%p&'y h&d +eco+ded &"e of 010*>9 u'it.
I' 4u'e >1150 the co%p&'y o"d >0>019 bie +e#ite+i'# & #+o-th of *>.5F & &#&i't >0110>> u'it i' 4u'e "&t ye&+. <
Hero
Thi i%p+eive #+o-th -& &chieved i' the f&ce of co'ti'ui'# upp"y co't+&i't of co%po'e't c&ued by the vo"&ti"e itu&tio' p+ev&i"i'# i' p&+t of the t&te of H&+y&'&0 -he+e both the %&'uf&ctu+i'# p"&'t of the co%p&'y &+e "oc&ted. The &dve+e itu&tio' h& i%p&cted othe+ i'dut+ie i' the +e#io' & -e"". Ho-eve+0 %&+et de%&'d fo+ He+o p+oduct +e%&i' buoy&'t &'d p+oductio' i e3pected to be b&c o' t+&c to %eet thi de%&'d. ith the te&dy p+o#+e of %o'oo'0 the outco%e &"o +e%&i' poitive.
Hero Motorcyc&e Sa&e( I May "t 0<0; Ne# De&%i0 $e!e(!ay0 J2e ;?0 ;;=: He+o0 the o+"d No. *6 t-o,-hee"e+
co%p&'y0 o"d >0>01> u'it i' !&y >115. The i%p+eive fi#u+e -& &chieved depite o%e upp"y co't+&i't. ith the hu#e de%&'d fo+ He+o bie i' the %&+et &'d upp"ie 'o- b&c to 'o+%&"0 &"e &+e et to #et & boot i' 4u'e. Du+i'# the %o'th of !&y0 He+o &"o &''ou'ced &uditio' fo+ He+o !T Ro&die, 90 & +e&"ity ho- th&t the co%p&'y h& bee' &oci&ted -ith fo+ the "&t t-o ye&+. Thi ye&+ the He+o !T Ro&die jou+'ey -i"" be#i' o' 4u'e *>th f+o% 4&i&"%e+ to $eh -ith *9 bie+ o' He+o B&+i/%&0 the o'"y p+e%iu% po+t bie i' I'di&. The ho- &i% &t teti'# the p&+ticip&'t6 e'du+&'ce &'d b+i'#i'# out the +e&" +ide+ i' the%. RIDE S"FE THE HERO $"Y
At He+o0 ou+ #o&" i 'ot o'"y to e"" you & bie0 but to &"o he"p you eve+y tep of the -&y i' %&i'# the +i#ht deciio'. Aiti'# you i' %&i'# the +i#ht jud#%e't o' the +o&d0 &'d he"pi'# you chooe the +i#ht he"%et &'d 51
Hero
othe+ +idi'# e?uip%e't th&t c&' 'ot o'"y he"p &ve you+ i' but poib"y you+ "ife A'd & bie h&'d"i'# +e?ui+e 'o-,ho-0 i"" &'d +i#o+ou %e't&" co'ditio'i'#0 -e h&ve put to#ethe+ ce+t&i' &fety tip &'d u##etio' th&t -i"" e'h&'ce you+ +idi'# co%fo+t. C"ic to vie- the video.
Pre * Ri!e C%ec4(
Ri!i- Gear
Ri!i- Po(t2re
Ri!i- O t%e Roa!
Bra4i-
Ba&aci-
Coreri-
PRE RIDE INSPECTION
)ou hou"d co'duct p+e , +ide i'pectio' befo+e +idi'# & t-o -hee"e+ to e'h&'ce &fety &'d +idi'# co%fo+t.
5*
Hero
C"e&' the t-o,-hee"e+ body u+f&ce +e#u"&+"y to %&i't&i' the u+f&ce fi'ih. Ue pecific&""y dei#'ed c"e&'i'# p+oduct o'"y. I'pect you+ %oto+cyc"e befo+e you t&+t the e'#i'e. The ite% "ited he+e -i"" o'"y t&e fe- %i'ute0 &'d i' the "o'# +u' they c&' &ve ti%e0 e3pe'e0 &'d poib"y you+ "ife. C"ic to fo""o- the tip & #ive' be"o-: *. ENGINE OIL LEVEL >. FUEL LEVEL 9. FRONT "ND RE"R BR"6ES DRUM TYPE <. TYRES 5. CLUTCH . DRIVE CH"IN . THROTTLE ;. LIGHTS "ND HORN : Chec if the he&d"i#ht0 t&i" =top "i#ht0 tu+' i#'&"0 i'dic&to+ &'d ho+' fu'ctio' p+ope+"y. . RE"R VIE$ MIRROR: E'u+e th&t the +e&+ vie- %i++o+ #ive & #ood +e&+ vie- -he' you &+e itti'# o' the %oto+cyc"e. *1."IR SUCTION V"LVE: !&e u+e &"" tube co''ectio' &+e ecu+ed p+ope+"y. To %eet e%iio' t&'d&+d0 ce+t&i' %ode" of t-o -hee"e+ &+e p+ovided -ith the &i+ uctio' v&"ve. Ai+ uctio' v&"ve upp"ie f+eh &i+ f+o% &i+ fi"te+ to the e3h&ut %&'ifo"d to co've+t c&+bo' %o'o3ide to c&+bo' dio3ide. Thi +educe the COF i' the vehic"e e3h&ut. 5>
Hero
**. FITTING ' F"STENERS: Chec @ ti#hte' if 'ece&+y. *>.B"TTERY *9.STEERING: Chec fo+ %ooth &ctio' &'d %&'euve+&bi"ity. PUC CERTIFIC"TION
)ou hou"d #et you+ %oto+cyc"e i'pected &'d ce+tified f+o% &' &utho+ied PUC ce't+e to e'u+e th&t the e%iio' pe+fo+%&'ce of the vehic"e i' -ithi' the dei+ed "i%it. o+ pet+o" e'#i'e t-o , -hee"e+ the c u++e't +e#u"&tio' +e?ui+e%e't i & fo""o-. Id"e CO 7C&+bo' !o'o3ide8 F K 9.51 F 7%&38 HC 7Hyd+oc&+bo'8 K <511 pp% 7%&38 ehic"e -hich do 'ot u'de+#o & pe+iodic %&i'te'&'ce &+e "i&b"e to e%it e3h&ut #&e %o+e th&' the pe+%iib"e "i%it. e- i%po+t&'t tip to %&i't&i' "o- e%iio' "eve" J
C"e&' p&+ p"u# &'d %&i't&i' pecified #&p bet-ee' e"ect+ode.
Beep the &i+ fi"te+ c"e&'.
Get the c&+bu+eto+ tu'ed &t &utho+i/ed He+o -o+hop.
Do 'ot ove+fi"" the e'#i'e oi" &'d fo""o- the +ep"&ce%e't chedu"e.
Avoid ue of &du"te+&ted fue". )ou hou"d #et the e%iio' "eve" ce+tified o'ce i' eve+y 9 %o'th &t
&'y of the &utho+ied e%iio' checi'# Ce't+e.
59
Hero
IMPORT"NT M"INTEN"NCE TIPS HERO GENUINE ENGINE OIL * > T PLUS
E'#i'e oi" i & ey dete+%i'&'t fo+ efficie't %oto+cyc"e pe+fo+%&'ce &'d i'c+e&ed e'#i'e "ife. Hero >*T P&2( Ge2ie E-ie Oi& i & p+e%iu% ?u&"ity e'#i'e oi"0 e '#i'ee+ed to %eet the "ub+ic&tio' +e?ui+e%e't of He+o E'#i'e. Hero >*T P&2( co'fo+% to I'te+'&tio'&" pecific&tio' of API S4 SAE >1 <1 = *1 91 &'d %eet the 4ASO pecific&tio'. e t+o'#"y +eco%%e'd th&t you ue Hero >*T .&2( to %&i't&i' opti%u% e'#i'e pe+fo+%&'ce du+i'# e3t+e%e d+ivi'# co'ditio'. He+o <,T p"u Ge'ui'e E'#i'e Oi" p+ovide the fo""o-i'# be'efit co%p&+ed to API S #+&de oi":
E'h&'ced e'#i'e oi" "ife.
E3ce""e't &'ti,-e&+ p+ope+tie to i'c+e&e you+ %oto+cyc"e6 e'#i'e "ife.
!i'i%i/e the b"o- by #&e by e&"i'# the c"e&+&'ce -ithi' e'#i'e &'d i%p+ove the e'#i'e6 po-e+.
P+ovide e3ce""e't p+otectio' &#&i't co++oio'.
H& ve+y hi#h t&bi"ity &#&i't o3id&tio' @ te%pe+&tu+e.
&ci"it&te e&y co"d t&+ti'#.
Speci&" &dditive i' the e'#i'e oi" p+ovide bette+ e'#i'e c"e&'i'#
5<
Hero
Hero >T P&2( ; $ >;
Hero >T P&2( ?; $ /;
Recomme!atio
o+ bet +eu"t f+o% you+ He+o t-o,-hee"e+ -e +eco%%e'd ue of Hero >T P&2( Ge2ie E-ie Oi& & pe+ the fo""o-i'# chedu"e
Ho# to c%ec4 t%e e-ie oi& &e5e&
I' o+de+ to chec the "eve" of the e'#i'e oi"0 the vehic"e hou"d be o' %&i' t&'d. Chec the e'#i'e oi" "eve" ui'# the diptic. The e'#i'e oi" "eve" hou"d be %&i't&i'ed bet-ee' the uppe+ &'d the "o-e+ "eve" %&+ of the diptic. I' c&e it i 'eeded0 top up the e'#i'e oi" up to the uppe+ "eve" o' the diptic. Rep"&ce the e'#i'e oi" if it i due fo+ +ep"&ce%e't
55
Hero
B"TTERY M"INTEN"NCE
)ou+ %oto+cyc"e b&tte+y 'eed pe+iodic&" %&i'te'&'ce to e'u+e & "o'# &'d t+oub"e f+ee "ife. Do the fo""o-i'# chec &t +e#u"&+ i'te+v&" fo+ & +e"i&b"e b&tte+y pe+fo+%&'ce. Chec the e"ect+o"yte "eve" &#&i't the top &'d botto% %&+i'# o' the b&tte+y he"". A"-&y top up -ith diti""ed -&te+ -he'eve+ +e?ui+ed. Chec fo+ &'y "e&&#e f+o% b&tte+y. It hou"d be c"e&' &'d f+ee f+o% &'y "e&&#e. I' c&e of 'o' ue of %oto+cyc"e0 b&tte+y hou"d be ept fu""y ch&+#ed &'d e"ect+o"yte "eve" hou"d be &t Top %&+.
TYRE PRESSURE
P+ope+ ty+e p+eu+e p+ovide %&3i%u% +idi'# co%fo+t &'d ty+e "ife. Chec the ty+e p+eu+e of both the f+o't &'d +e&+ -hee". E'u+e +eco%%e'ded &i+ p+eu+e o'ce & -ee. A"o chec fo+ &'y cut0 e%bedded '&i" o+ &'y othe+ h&+p object i' the ty+e. BE " HERO GOOD RIDER
A & oci&""y +epo'ib"e co%p&'y -e u+#e you to joi' u i' %&i'# thi -o+"d & &fe+0 he&"thie+ &'d %o+e e'vi+o'%e't f+ie'd"y p"&ce. At He+o -e "ie to p+o%ote the th+ee E6. E-ieeri- 8 -hich i the +i#ht tech'o"o#y0 pecific&""y dei#'ed fo+ I'di&'
cuto%e+ +e?ui+e%e't0 &'d +o&d co'ditio'. It i e3e%p"ified i' the <,t+oe 5
Hero
He+o e'#i'e th&t #ive you &%&/i'# +e"i&bi"ity &'d fue",efficie'cy0 ye&+ &fte+ ye&+. e h&ve &"-&y %&'uf&ctu+e <,t+oe e'#i'e0 eve+ i'ce i'ceptio' i' *;5. E5iromet 8 -hich i &bout e'u+i'# th&t the hi#h tech'o"o#y <,t+oe
He+o %oto+cyc"e co'ti'ue to %eet the %ot t+i'#e't po""utio' co't+o" 'o+% &t
eve+y
"eve"
J
&
they
h&ve
i'ce
the
ve+y
be#i''i'#.
E!2catio 8 -hich i &bout p+o%oti'# co%fo+t&b"e &'d &fe d+ivi'#0 th+ou#h &
-ide de&"e+ 'et-o+ &'d e+vice ce't+e2 & -e"" & i' educ&ti'# peop"e o' +o&d &fety0 i' &oci&tio' -ith the t+&ffic po"ice &'d the t+&'po+t dep&+t%e't. Do +e%e%be+ th&t you &'d you+ f&%i"y &+e 'ot o'"y +ide+0 but pedet+i&' & -e"". It i & p&+t of the He+o f&%i"y th&t e C&+e6 to d+ive ho%e the %e&#e of Ro&d S&fety &'d & He&"thy E'vi+o'%e't. Yo2r Hero0 t%e e5iromet a! yo2+ It i & th+ee,-&y +e"&tio'hip th&t you
hou"d 'u+tu+e0 to +e&p the be'efit fo+ ye&+ to co%e. A -e"" tu'ed bie eep the e'vi+o'%e't he&"thy. Good +idi'# p+&ctice -i"" eep you he&"thy. T&i'# #ood c&+e of you+ bie -i"" &"-&y eep you+ bie he&"thy. He+e &+e i%p"e tep to & he&"thy bie0 he&"thy e'vi+o'%e't0 &'d & he&"thy you.
Hea&t% a! E5iromet
Saety
Fact( a! Iormatio
5
Hero
Socia& Re(.o(i1i&ity
Achieve+
Ne- Si#' of Dei+e
Ne3t Ge'e+&tio'
P"e&u+e
De"u3e $ife
of !oto+cyc"i'#
Cam.ai-(:
$e -ot a Goo! t%i- Goi-
A $ot "e Stop
O'e $it+e Ro&d
It the Ho'd&
Stretc% T%at Litre+ Sa5e Petro&
Ch&+te+ed Accou't&'t
Ove+,Ti%e
(et Se""e+
Eco'o%ic&" Ho'ou+ 5;
Hero
Ot%er(:
+ie'd o+ $ife
N&-&b of N&j&f#&+h Dei#'ed to E3ce"
A-&&/ Co'u%e+ A-&+d 1
REGISTERED ' CORPOR"TE OFFICE HERO MOTOCORP LIMITED
34, Community Centre, Basant Lok, Vasant Vihar, New Delhi - 110057 Tel:
2142451, 2144121
Fax: 2143321,
21431!"
5
Hero
CH"PTER*III THEORITIC"L STUDY M"R6ETING "ND ITS CONCEPTS !&+eti'# i %o+e th&' &'y othe+ bui'e fu'ctio' th&t de&" -ith cuto%e+. C+e&ti'# cuto%e+ v&"ue &'d &tif&ctio' &+e &t the ve+y he&+t of %ode+' %&+eti'# thi'i'# &'d p+&ctice.
The !&+eti'# dicip"i'e i
u'de+#oi'# f+eh +e&pp+&i&" i' the "i#ht of the v&t #"ob&"0 tech'o"o#ic&"0 eco'o%ic0 &'d oci&" ch&""e'#e f&ci'# tod&y6 co%p&'ie. !& %&+et &+e f+&#%e'ti'# i'to %ic+o %&+et0 %u"ti,dit+ibutio' ch&''e" &+e +ep"&ci'# i'#"e
ch&''e"2
cuto%e+
&+e
buyi'# di+ect"y th+ou#h
c&t&"o#ue0
te"e%&+eti'#0 &'d ho%e video hoppi'#2 p+ice dicou'ti'# &'d &"e p+o%otio' &+e +&%p&'t &'d &+e e+odi'# b+&'d "oy&"ty2 co've'tio'&" &dve+tii'# %edi& &+e de"ive+i'# "e &'d coti'# %o+e.
The %&+eti'# dicip"i'e i
+edeve"opi'# it &u%ptio'0 co'cept0 i""0 too" &'d yte% fo+ %&i'# ou'd bui'e deciio'. !&+eti'# i the de"ive+y of Cuto%e+ Re"&tio'hip !&'&#e%e't of & p+ofit. The #o&" of %&+eti'# i to &tt+&ct 'e- cuto%e+ by p+o%ii'# upe+io+ v&"ue0 &'d to eep cu++e't cuto%e+ by de"ive+i'# &tif&ctio'. Tod&y0 %&+eti'# %ut be u'de+tood 'ot i' the o"d e'e of %&i'# & &"e te""i'# &'d e""i'#V but i' the 'e- e'e of &tifyi'# cuto%e+ 'eed. Pete+ d+uce+0 & "e&di'# %&'&#e%e't thi'e+ h& put it i' thi -&y. The &i% of %&+eti'# i to %&e e""i'# upe+ f"o-. The &i% i to 'o- &'d u'de+t&'d the cuto%e+ o th&t the p+oduct o+ e+vice fit &'d e"" it. !&+eti'# i & oci&" &'d %&'&#e+i&" p+oce by -hich i'dividu&" &'d #+oup obt&i' -h&t they 'eed &'d -&'t th+ou#h c+e&ti'#0 offe+i'# &'d e3ch&'#i'# p+oduct &'d v&"ue -ith othe+.
1
Hero
CONSUMER BEH"VIOUR:
The te+% co'u%e+ beh&vio+ +efe+ to the beh&viou+ th&t co'u%e+ dip"&y i' e&+chi'# fo+ pu+ch&i'#0 ui'#0 ev&"u&ti'#0 &'d dipoi'# of p+oduct &'d e+vice th&t they e3pect -i"" &tify thei+ 'eed. The tudy of co'u%e+ beh&viou+ i the tudy of ho- i'dividu&" %&e deciio' to pe'd thei+ &v&i"&b"e +eou+ce 7ti%e0 %o'ey0 effo+t8 o' co'u%ptio' +e"&ted ite%. It they buy it0 -he+e they buy it0 ho- ofte' they buy it0 &'d ho- ofte' they ue it. Thu0 & uccefu" %&+ete+ %ut h&ve & p+ope+ u'de+t&'di'# of co'u%e+ beh&viou+ i' o+de+ to &tt+&ct &'d +et&i' the cuto%e+. It e'&b"e hi% to thi' "o#ic&""y &'d device t+&te#y th&t -ou"d he"p hi% to c"oe the #&p bet-ee' cuto%e+ &'d co%p&'y. O'e uch i%p. Apect th&t i'f"ue'ce & co'u%e+6 pu+ch&e deciio' i the co'u%e+6 deciio',%&i'# p+oce.
CUSTOMER DECISION M"6ING PROCESS
E3te+'&" I'f"ue'ce
CH"R"CTERISTICS "FFECTING CONSUMER BEH"VIOUR
C2&t2ra&
Cu"tu+e Sub cu"tu+e Soci&" c"&
Socia&
Per(oa&
P(yc%o&o-ica&
Refe+e'ce #+oup
A#e @ "ife cyc"e !otiv&tio'
&%i"y Ro"e @ t&tu
t&#e Occup&tio' Pe+ceptio' $e&+'i'# Eco'o%ic Situ&tio' (e"ief @ &ttitude "ife cyc"e
*
Hero
CUSTOMER REL"TIONSHIP M"N"GEMENT
Eve+y co%p&'y6 fi+t t& i to c+e&te cuto%e+V to-&+d thi e'd it t+ive. (ut o' the othe+ h&'d0 cuto%e+ f&ce & v&t &++&y of p+oduct &'d b+&'d choice0 p+ice &'d upp"ie+. It the+efo+e beco%e & %&jo+ t& fo+ cuto%e+ to opt fo+ the +i#ht e""e+. It i be"ieved th&t cuto%e+ eti%&te -hich offe+ -i"" de"ive+ the %ot v&"ue. Cuto%e+ &+e v&"ue %&3i%i/e0 -ithi' bou'd of e&+ch cot &'d "i%ited 'o-"ed#e0 %obi"ity @ i'co%e. They fo+% &' e3pect&tio' of v&"ue &'d &ct o' it. hicheve+ o+ 'ot the offe+ "ive up to the v&"ue e3pect&tio' &ffect both &tif&ctio' @ +epu+ch&e p+ob&bi"ity. C2(tomer .ercei5e! 5a&2e:
Ou+ p+e%ie i th&t cuto%e+ -i"" buy f+o% the fi+% th&t they ee & offe+i'# the hi#het pe+ceived v&"ue 7CP8 i the diffe+e'ce bet-ee' the p+opective cuto%e+6 ev&"u&tio' of &"" the be'efit &'d &"" the cot of &' offe+i'# &'d the pe+ceived &"te+'&tive. Tot&" cuto%e+ v&"ue i the pe+ceived %o'et&+y v&"ue of the bu'd"e of eco'o%ic0 fu'ctio'&"0 &'d pycho"o#ic&" be'efit cuto%e+ e3pect f+o% & #ive' %&+et offe+i'#. Tot&" cuto%e+ cot i the bu'd"e of cot cuto%e+ e3pect to i'cu+ i' ev&"u&ti'#0 obt&i'i'#0 ui'#0 &'d dipoi'# of the #ive' %&+et offe+i'#. De&i5eri- c2(tomer 5a&2e a! (ati(actio:
I' & hype+ co%petitive eco'o%y -ith i'c+e&i'#"y +&tio'&" buye+0 & co%p&'y c&' o'"y -i' by c+e&ti'# &'d de"ive+i'# upe+io+ v&"ue.
Thi
i'vo"ve the fo""o-i'# five c&p&bi"itie: u'de+t&'di'# cuto%e+ v&"ue2 de"ive+i'# cuto%e+ v&"ue2 c&ptu+i'# cuto%e+ v&"ue2 &'d ut&i'i'# cuto%e+ v&"ue. To ucceed0 & co%p&'y 'eed to ue the co'cept of & v&"ue ch&i' &'d & v&"ue J de"ive+y 'et-o+.
>
Hero
Va&2e C%ai:
!ich&e" Po+te+ of H&+v&+d p+opoed the v&"ue ch&i' & & too" fo+ ide'tifyi'# -&y to c+e&te %o+e cuto%e+ v&"ue. Eve+y fi+% i & y'thei of &ctivitie th&t &+e pe+fo+%ed to dei#'0 p+oduce0 &'d %&+et0 de"ive+ &'d uppo+t it p+oduct.
The v&"ue ch&i' ide'tifie 'i'e t+&te#ic&""y +e"ev&'t
&ctivitie th&t c+e&te v&"ue &'d cot i' & pecific bui'e. Thee 'i'e v&"ue, c+e&ti'# &ctivitie co'it of five p+i%&+y &ctivitie &'d fou+ uppo+t &ctivitie. The fi+%6 t& i to e3&%i'e it cot &'d pe+fo+%&'ce i' e&ch v&"ue, c+e&ti'# &ctivity &'d to "oo fo+ -&y to i%p+ove it. The fi+% hou"d eti%&te it co%petito+6 cot &'d pe+fo+%&'ce & be'ch%&+ &#&i't -hich to co%p&+e it o-' cot &'d pe+fo+%&'ce. It hou"d #o fu+the+ &'d tudy the bet of c"&V p+&ctice of the -o+"d6 bet co%p&'ie.
The fi+%6 ucce
depe'd 'ot o'"y o' ho- -e"" e&ch dep&+t%e't pe+fo+% it -o+0 but &"o o' ho- -e"" the v&+iou dep&+t%e't&" &ctivitie &+e coo+di'&ted.
9
Hero
Customer Delivered value
Total customer Value
Total customer Cost
Product Value
Monetary Cost
Services Value
Time Cost
Personal Value
Energy Cost
Image Value
Psychic Cost
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Hero
"ttracti- a! retaii- c2(tomer(:
Tod&y co%p&'ie &+e i'te't o' deve"opi'# t+o'#e+ bo'd -ith thei+ cuto%e+ c&""ed +e"&tio'hip %&'&#e%e't 7CR!8. Thi i the p+oce of %&'&#i'# det&i"ed i'fo+%&tio' &bout i'dividu&" cuto%e+ &'d c&+efu""y %&'&#i'# &"" the cuto%e+ touch poi'tV -ith the &i% of %&3i%i/i'# cuto%e+ "oy&"ty. "ttracti- C2(tomer(
Tod&y6 cuto%e+ &+e beco%i'# h&+de+ to p"e&e. They &+e %&+te+0 %&'y %o+e co%petito+ -ith e?u&" o+ bette+ offe+ &pp+o&ch %o+e p+ice co'ciou0 %o+e de%&'di'#0 "e fo+#ivi'#0 &'d the%.
The ch&""e'#e0
&cco+di'# to 4eff+ey Gito%e+0 i to i'duce &'d de"i#ht "oy&" cuto%e+. It i 'ot e'ou#h to be i""fu" i' &tt+&cti'# 'e- cuto%e+2 the co%p&'y %ut eep the% &'d i'c+e&e thei+ bui'e. Too %&'y co%p&'ie uffe+ f+o% hi#h Cuto%e+ chu+' '&%e"y0 hi#h cuto%e+ defectio'. The+e &+e tep & co%p&'y c&' t&e to +educe the defectio' +&te. i+t0 the co%p&'y %ut defi'e &'d %e&u+e it +ete'tio' +&te. o+ & %&#&/i'e the +e'e-&" +&te i & #ood %e&u+e of +ete'tio'.
Seco'd0 the co%p&'y %ut
diti'#uih the c&ue of cuto%e+6 &tt+itio' &'d ide'tify thoe th&t c&' be %&'&#ed bette+. Thi+d0 the co%p&'y 'eed to eti%&te ho- %uch p+ofit it "oe -he' it "oe cuto%e+. I' the c&e of &' i'dividu&" cuto%e+0 the "ot p+ofit i e?u&" to the cuto%e+6 $ifeti%e v&"ueMth&t i0 the p+ee't v&"ue of the p+ofit t+e&% th&t the co%p&'y -ou"d h&ve +e&"i/ed if the cuto%e+ h&d 'ot defected p+e%&tu+e"y.
5
Hero
ou+th0 the co%p&'y 'eed to fi#u+e out ho- %uch it -ou"d cot to +educe the defectio' +&te. A "o'# & the cot i "e th&' the "ot p+ofit0 the co%p&'y hou"d pe'd the %o'ey.
C2(tomer retetio:
!ot %&+eti'# theo+y &'d p+&ctice ce'te+ o' the &+t of &tt+&cti'# 'ecuto%e+ +&the+ th&' o' +et&i'i'# &'d cu"tiv&ti'# e3iti'# o'e. The e%ph&i t+&ditio'&""y h& bee' o' %&i'# &"e +&the+ th&' bui"di'# +e"&tio'hip2 o' p+ee""i'# &'d e""i'# +&the+ th&' c&+i'# fo+ the cuto%e+ &fte+-&+d.
A
co%p&'y -ou"d be -ie to %e&u+e Cuto%e+ Re"&tio'hip !&'&#e%e't +e#u"&+"y0 bec&ue the ey to cuto%e+ +ete'tio' i Cuto%e+ Re"&tio'hip !&'&#e%e't. A hi#h"y &tified cuto%e+ t&y "oy&" "o'#e+0 buy %o+e & the co%p&'y i't+oduce 'e- p+oduct &'d up#+&de e3iti'# p+oduct0 t&" f&vo+&b"y &bout the co%p&'y &'d it p+oduct0 p&y "e &tte'tio' to co%peti'# b+&'d &'d i "e e'itive to p+ice0 offe+ p+oduct o+ e+vice ide& to the co%p&'y0 &'d cot "e to e+ve th&' 'e- cuto%e+ bec&ue t+&'&ctio' &+e +outi'e. Tod&y0 %o+e co%p&'ie &+e +eco#'i/i'# the i%po+t&'ce of &tifyi'# &'d +et&i'i'# cuto%e+. S&tified cuto%e+ co'titute the co%p&'y6 +e"&tio'hip c&pit&". If the co%p&'y -e+e to be o"d0 the &c?ui+i'# co%p&'y -ou"d h&ve to p&y 'ot o'"y fo+ the p"&'t &'d e?uip%e't &'d the b+&'d '&%e0 but &"o fo+ the de"ive+ed cuto%e+ b&e0 '&%e"y0 the 'u%be+ &'d v&"ue of the cuto%e+ -ho -ou"d do bui'e -ith the 'e- fi+%.
Hero
Tota& C2(tomer Re&atio(%i. Maa-emet:
I' #e'e+&"0 &tif&ctio' i & pe+o'6 fee"i'# of p"e&u+e o+ di&ppoi't%e't +eu"ti'# f+o% co%p&+i'# & p+oduct6 pe+ceived pe+fo+%&'ce 7o+ outco%e8 i' +e"&tio' to hi o+ he+ e3pect&tio'. If the pe+fo+%&'ce %&tche the e3pect&tio'0 the cuto%e+ i &tified.
If the pe+fo+%&'ce e3ceed
e3pect&tio'0 the cuto%e+ i hi#h"y &tified o+ de"i#hted. At & ve+y "o- "eve" of Cuto%e+ Re"&tio'hip !&'&#e%e't 7"eve" o'e80 cuto%e+ &+e "ie"y to &b&'do' the co%p&'y.
Hero
CH"PTER*IV D"T D"T" "N"LYSIS "N"LYSIS "ND INTERPR INT ERPRET ET" "TION
?+ Name a! Ge!er: E)%i1it =+? Re(.o!et( Ge!er
Ge!er Ma&e Fema&e Tota&
No+ O Re(.o!et(
Perceta-e
> ;
>F ;F
?;;
?;;
INTERPRET"TION:
+o% the &bove t&b"e0 -e c&' i'fe+ th&t >F of the +epo'de't -e+e %&"e &'d o'"y ;F of of +epo'de't +epo'de't -e+e fe%&"e. +o% the &bove fi'di'#0 fi'di'#0 -e c&' &'&"y/e &'&"y/e th&t %&jo+it %&jo+ity y of the +epo +epo'd 'de't e't -e+e -e+e %&"e. %&"e. The +e&o' +e&o'00 fo+ fo+ %&jo+ity of +epo'de't bei'# %&"e i th&t %ot of the He+o vehic"e &+e uit&b"e o'"y fo+ %e'.
;
Hero
92% !% 9% 9 % 8% 8 % &% & % % % $% $ % #% # % "% " %
8%
2% 2 % !% ! % % Ma le
'ema le
Gra.% 8 ?
Hero
+ "-e:
RESPONDENTS "GE "GE GROUP
NO+ OF
PERCENT"GE
RESPONDENTS
*;,> 91,< 51,5 Above 1
<> 99 *;
<>F 99F *;F F
TOT"L
?;;
?;;
INTERPRET"TION:
+o% the &bove t&b"e0 -e c&' i'fe+ th&t <>F of the +epo'de't be"o'# to &#e #+oup of *;,>0 99F of the +epo'de't be"o'# to &#e #+oup of 91,<0 *;F *; F of the the +ep +epo' o'de de't 't be"o be"o'# '# to &#e &#e #+oup +oup of 51 51,5 ,5 &'d &'d F of the the +epo'de't be"o'# to &#e #+oup of &bove 1 ye&+. The +e&o' fo+ the %&jo+ity of +epo'de't +epo'de't be"o'#i'# to the &#e #+oup of *;,> i2 the &#e #+oup *;,> i &' &pp+op+i&te &#e0 -he+e peop"e h&ve bee' ui'# fo+ thei+ e'joy%e't &'d e&y %obi"i/&tio'. The +e&o' -hy o'"y F of the +epo'de't be"o'#i'# to the &#e #+oup &bove 1 h&ve pu+ch&ed it i0 bec&ue it i difficu"t to d+ive & t-o,-hee"e+ &t th&t &#e0 -hich i i%poib"e &t th&t &#e.
1
Hero
RESPONDENTS AGE
42% 45% 33%
40% 35% 30%
18%
25% 20% 15%
7%
10% 5% 0% 18-29
30-49
50-59
Above 60
Gra.% No:
*
Hero
/+ E!2catio RESPONDENTS EDUC"TION
U"LIFIC"TION
NO+ OF
PERCENT"GE
RESPONDENTS
G+&du&tio' Pot #+&du&tio' U'de+ #+&du&tio' Othe+ TOT"L
<; 9* * 5
<;F 9*F *F 5F
?;;
?;;
INTERPRET"TION:
+o% the &bove t&b"e0 -e c&' i'fe+ th&t <;F of +epo'de't -e+e #+&du&te0 9*F of +epo'de't -e+e pot#+&du&te0 *F of +epo'de't -e+e u'de+ #+&du&te &'d othe+ cou't up to 5F. +o% the &bove t&b"e0 -e c&' &'&"ye th&t %&jo+ity of the +epo'de't -e+e pot #+&du&te 79*F8 &'d o'"y *F of the +epo'de't -e+e u'de+ #+&du&te. The +e&o' fo+ %&jo+ity of the +epo'de't bei'# #+&du&te %&y be fi+t"y0 %i'i%u% educ&tio'&" ?u&"ific&tio' i' I'di& bei'# #+&du&tio'0 %&'y +epo'de't -e+e #+&du&te. Seco'd"y0 %ot of the +epo'de't -e+e e%p"oyee.
>
Hero
QUALIFICATION
#8% $% #$% #% "!%
"$% "% 2
%$!%
2% !$%
%$!% $% % (raduation
Post graduation
)nder graduation
*thers
Gra.% No: /
9
Hero
>+ Occ2.atio: RESPONDENTS OCCUP"TIONS OCCUP"TION
NO+ OF
PERCENT"GE
RESPONDENTS
Stude't E%p"oyed (ui'e Othe+ TOT"L
9* < *9
9*F <F *9F F
?;;
?;;
INTERPRET"TION:
+o% the &bove t&b"e0 -e c&' i'fe+ th&t 9*F of +epo'de't -e+e tude't0 <F of the +epo'de't -e+e e%p"oyed0 *9F of the +epo'de't -e+e bui'e peop"e &'d F of the +epo'de't i'c"ude othe+. +o% the &bove t&b"e0 -e c&' &'&"y/e th&t0 %&jo+ity of the +epo'de't -e+e e%p"oyee0 &'d o'"y *9F of the +epo'de't -e+e bui'e peop"e. The +e&o' fo+ the %&jo+ity of the +epo'de't bei'# e%p"oyee i th&t it i e&y to t+&'po+t. The +e%&i'i'# c&te#o+ie uch & bui'e peop"e0 othe+ occupy "e&t h&+e i' pu+ch&i'# the t-o,-hee"e+.
<
Hero
RESPONDENTS OCCUPATION
#9% $ % #$ % # %
"!%
"$ % " % 2$ % !" %
2 %
&%
!$ % ! % $% % Student
Em+loyed
,usiness
*thers
Gra.% No: >
5
Hero
=+ "2a& Icome i R(+ E)%i1it No =+= RESPONDENTS "NNU"L INCOME INCOME
NO+ OF
PERCENT"GE
RESPONDENTS
(e"o- 510111 510111 , *0110111 *0110111 , *05110111 Above *0510111 TOT"L
*< < > *9
*F *9F
?;;
?;;
INTERPRET"TION:
+o% the &bove t&b"e -e c&' i'fe+ th&t *F of +epo'de't i'co%e -& bet-ee' *0110111 J *0510111 &'d &bove occupy & "&+#e h&+e i' pu+ch&e of t-o, -hee"e+ &'d o'"y *9F of +epo'de't i'co%e -& be"o- 510111. The +e&o' fo+ the %&jo+ity of the +epo'de't e&+'i'# &bove *0110111 pu+ch&e %o+e t-o,-hee"e+ due to thei+ hi#h dipo&b"e i'co%e.
Hero
ANNUAL INCOME
#&% $% #$% #% "
%$2%
"% 2$% 2%
!#%
!"%
!$% !% $% % ,el o- $.
$. / !..
!.. / !.$.
01o ve !.$.
Gra.% No: =
Hero
<+ P&ea(e (.eciy t%e mo!e& o yo2r Hero T#o*$%ee&er( RESPONDENTS MODEL BR"ND N"ME
NO+ OF RESPONDENTS
PERCENT"GE
Sp"e'do+ P&io' CD *11 CD *11 A%bitio' CD J D&-' C( St+eet
>; *> *9 ** ; *> *> <
>;F *>F *9F **F ;F *>F *>F
TOT"L
?;;
?;;
INTERPRET"TION:
he' &' e'?ui+y -& %&de & to -hich b+&'d of t-o,-hee"e+ -& o-'ed by the +epo'de't0 it -& +eve&"ed th&t %&3i%u% of >;F h& He+o Sp"e'do+0 *9F h&ve CD *110 &'d *>F of P&io'0 CD,D&-' &'d C(0 **F of +epo'de't -e+e ui'# the CD *11. A'd ;F of +epo'de't -e+e ui'# A%bitio' &'d o'"y
;
Hero
MODELS
30%
28%
25% 20%
15%
12%
13%
12%
11%
12%
8%
10%
4% 5%
0% Splender
Passion
CD 100
CD 100ss
Abi!ion
CD " Da#n
C$
S!ree!
Gra.% No: <
Hero
+ Sice %o# &o- are yo2 2(i- t%e(e .artic2&ar t#o*#%ee&er(
E)%i1it No+ =+ RESPONDENTS DUR"TION H"VE USING T$O* $HEELERS
NO+ OF YE"RS
NO+ OF
PERCENT"GE
RESPONDENTS
X * )e&+ * J> )e&+ >J 5)e&+ A'd Above TOT"L
9> 9 * *9
9>F 9F *F *9F
?;;
?;;
INTERPRET"TION:
The +epo'e of the ?uetio' i'ce ho- "o'# they -e+e ui'# the p&+ticu"&+ t-o,-hee"e+V ho- th&t 9F of +epo'de't -e+e ui'# i'ce t-o ye&+ 9>F of +epo'de't -e+e ui'# i'ce o'e ye&+0 *F of the cuto%e+ -e+e ui'# i'ce five ye&+ &'d the +e%&i'i'# +epo'de't 7*9F8 -e+e ui'# the% f+o% five ye&+.
;1
Hero
DURATION OF USING
"%
#% "
%$"2%
"% 2
%$!9%
2%
!"%
!$% !% $% % ! 3ear
! 42 3ears
24 $3ears
0nd 01ove
Gra.% No:
;*
Hero
A+ Ho# !i! yo2 -ai a#aree(( a1o2t t%i( 1i4e E)%i1it No+ =+A RESPONDENTS "$"RENESS "BOUT THIS BI6E
PREFERENCE
NO+ OF
PERCENT"GE
RESPONDENTS
P&pe+ Adve+tie%e't T Adve+tie%e't (i"" bo&+d &'d dip"&y +ie'd &'d +e"&tive TOT"L
5 >5 5 5
5F >5F 5F 5F
?;;
?;;
INTERPRET"TION:
The &bove t&b"e ho- th&t 5F of the cuto%e+ h&ve #&i'ed &-&+e'e &bout thei+ bie th+ou#h p&pe+ &dve+tie%e't0 >5F th+ou#h T. &dve+tie%e't0 5F th+ou#h (i""bo&+d dip"&y &'d 5F of the% #&i'ed &-&+e'e th+ou#h f+ie'd &'d +e"&tive.
;>
Hero
%$&% % $% #% 2
%$"% 2% !%
%$
%$% Pa+er 0dvertisement
TV 0dvertisement
,ill 1oard and dis+lay
'riends and relatives
Gra.% *A
;9
Hero
@+ $%y !i! yo2 .reer t%e .artic2&ar Bra!
E)%i1it No+ =+@ RE"SON FOR PREFERENCE PREFERENCE
NO+ OF RESPONDENTS
PERCENT"GE
>< *1 >> >; *
>>F >;F *F
?;;
?;;
Wu&"ity P+ice (+&'d I%&#e ue" efficie'cy Re&"e v&"ue TOT"L
INTERPRET"TION:
+o% the &bove t&b"e -e c&' i'fe+ th&t >1F of +epo'de't #&ve p+efe+e'ce to b+&'d i%&#e &'d >1F of the +epo'de't #&ve p+efe+e'ce to the e+vice 'et-o+0 *1F0 of the +epo'de't #&ve to fue" efficie'cy. +o% the &bove fi'di'#0 -e c&' &'&"y/e th&t <1F of +epo'de't -e+e %o+e ?u&"ity co'ciou &'d o'"y *1F +epo'de't #&ve p+efe+e'ce to p+ice &'d fue" efficie'cy. The +e&o' &+e eve' thou#h peop"e &+e p+ice co'ciou to o%e e3te't2 the co'u%e+ &+e %o+e ?u&"ity co'ciou th&' p+ice co'ciou bec&ue they h&ve e'ou#h i'co%e to buy t-o,-hee"e+. They &+e +e&dy to pe'd & "itt"e %o+e to #et #ood ?u&"ity p+oduct &'d &"o they fe"t th&t #ood they pu+ch&e hou"d +ef"ect thei+ pe+o'&" i%&#e.
;<
Hero
PREFERENCE
28%
"% 2#% 2
%$22%
2%
!%
!$% !% !% $% % 5uality
Price
,rand Image 'uel e66iciency 7esale value
Gra.% No: @
;5
Hero
?;+ $%at actor( i&2ece! yo2 to .2rc%a(e yo2r T#o*$%ee&er E)%i1it No+=+?;+ F"CTORS INFLUENCING PURCH"SE F"CTORS
NO+
OF PERCENT"GE
RESPONDENTS
S&"e E3ecutive &%i"y !e%be+ +ie'd Re"&tive
51 >1 >1 *1
51F >1F >1F *1F
TOT"L
?;;
?;;
INTERPRET"TION:
+o% the &bove t&b"e -e c&' i'fe+ th&t 51F of the Repo'de't -e+e i'f"ue'ced by &"e e3ecutive0 >1F of the +epo'de't -e+e i'f"ue'ced by thei+ f&%i"y %e%be+0 >1F of the +epo'de't -e+e i'f"ue'ced by thei+ f+ie'd &'d o'"y *1F of the +epo'de't -e+e i'f"ue'ced by thei+ +e"&tive0 -hi"e pu+ch&i'# t-o -hee"e+. +o% the &bove fi'di'# -e c&' &'&"y/e th&t &"e e3ecutive i'f"ue'ced 51F of +epo'de't0 &'d +e"&tive i'f"ue'ced o'"y *1F of +epo'de't. The +e&o' fo+ %&jo+ity of the +epo'de't bei'#0 %ot"y i'f"ue'ced by &"e e3ecutive -hi"e pu+ch&i'# -& fi+t"y0 &"e e3ecutive #ive %o+e tech'ic&" dec+iptio' &bout the p+oduct &'d &tt+&ct cuto%e+ to pu+ch&e t-o -hee"e+ by ui'# thei+ effective co%%u'ic&tio' i"". The +e&o' -hy o'"y *1F of +epo'de't -e+e i'f"ue'ced by +e"&tive i th&t they %&y 'ot poe %o+e 'o-"ed#e &bout the p+oduct "ie t-o -hee"e+.
;
Hero
FACTORS
$% $% #$% #% "$% "% 2
%$2%
2%
2% !%
!$% !% $% % Sales Eecutives 'amily Mem1ers
'riends
7elatives
Gra.% No: ?;
;
Hero
??+ "re yo2 (ati(ie! #it% yo2r 5e%ic&e
RESPONDENTS OPINION ON S"TISF"CTION OPINION
NO+ OF
PERCENT"GE
RESPONDENTS
)e No
5 5
5F 5F
TOT"L
?;;
?;;
INTERPRET"TION:
The +epo'e to the ?uetio' A+e you &tified -ith the vehic"eV +eve&" th&t & hi#h & 5F of the% -e+e &tified &'d >>F of the% di&tified. The peop"e -e+e &ed & to -hy they -e+e di&tified -ith thei+ He+o t-o,-hee"e+. They +epo'ded th&t i' p"e'do+ the+e i & p+ob"e% -ith -e& b&tte+y0 &'d cb/6 "oo i ve+y #ood but the %i"e&#e i ve+y "o-0 e&ch &'d eve+y %ode" i h&vi'# o%e p+ob"e% &'d o%e e+vici'# ce'te+ &"o di&ppoi'ted the%. (ut 5F of the +epo'de't &+e ve+y %uch &tified -ith thei+ t-o, -hee"e+.
;;
Hero
9$% !% 9% 8% &% % $% #% "%
%$2% !% % 3es
o
Gra.% No: ??
;
Hero
?+ $%at i( yo2r o.iio o t%e Ser5ice .ro5i!e! 1y t%e Dea&er( RESPONDENTS OPINION ON SERVICE R"TING
NO+ OF
PERCENT"GE
RESPONDENTS
E3ce""e't Good Ave+&#e Poo+ TOT"L
<1 < *> >
<1F <F *>F >F
?;;
?;;
INTERPRET"TION:
The +epo'de't +ep"ied &bout the e+vice offe+ed by He+o !otoco+p $td. The %&3i%u% 'u%be+ of cuto%e+ of He+o !otoco+p $td -& ve+y %uch &tified. <1F of +epo'de't &+e +&ted & e3ce""e't0 <F of +epo'de't +&ted & #ood0 *>F of +epo'de't +&ted & &ve+&#e &'d o'"y >F of +epo'de't +&ted & poo+. Thi ho- th&t He+o !otoco+p $td $td t&e %o+e c&+e &bout the cuto%e+ du+i'# thei+ e+vici'# ti%e.
1
Hero
OPINION ON SERVICE
#%
$% #
%$#%
#% "$% "% 2$% 2%
!2%
!$% !%
2%
$% % E8cellent
(ood
0verage
Poor
Gra.% No: ?
*
Hero
?/+ Ho# #o2&! yo2 rate t%e c&ea&ie(( a! a..earace o t%e #or4(%o.
CLE"NLINESS "ND "PPE"R"NCE H"VE THE $OR6SHOP
R"TING
NO+ OF
PERCENT"GE
RESPONDENTS
E3ce""e't Good &i+ Poo+ TOT"L
> ; ; 9
>F ;F ;F 9F
?;;
?;;
INTERPRET"TION
+o% the &bove t&b"e -e c&' i'fe+ th&t >F of the +epo'de't +&te the c"e&'"i'e &'d &ppe&+&'ce of the -o+hop & E3ce""e't0 ;F of the +epo'de't +&te it & Good0 ;F of the% +&te it & f&i+ &'d the +e%&i'i'# 9F +&te it & poo+. Thi ho- th&t & %&jo+ity of the cuto%e+ -e+e h&ppy -ith the c"e&'"i'e &'d &ppe&+&'ce of the -o+hop
>
Hero
8&% 9% 8% &% % $% #% "% 2% !%
8%
"%
2%
% Ecellent
(ood
'air
Poor
Gra.% No: ?/
9
Hero
?>+ $%at i( yo2r o.iio o t%e ater (a&e( (er5ice a! re.&acemet o (.are .art( oere! 1y Hero Motocor. Lt!
E)%i1it No+ =+?> REPL"CEMENT OF SP"RE P"RTS
R"TING
NO+ OF
PERCENT"GE
RESPONDENTS
ith i'ti%&tio' ithout i'ti%&tio' Tota&
; *9
;F *9F
?;;
?;;
INTERPRET"TION
The t&b"e +eve&" th&t ;F of the cuto%e+ -e+e &tified -ith the &fte+ &"e e+vice &'d +ep"&ce%e't of p&+e p&+t offe+ed by He+o !otoco+p $td the +e%&i'i'# -e+e di&tified. +o% thi -e c&' i'fe+ th&t %ot of the cuto%e+ -e+e &tified -ith the e+vice offe+ed by the de&"e+.
<
Hero
8&% 9% 8% &% % $% #% !"%
"% 2% !% % :ith intimation
:ithout intimation
Gra.% 8 ?=
5
Hero
?=+ Ho# !o yo2 rate t%e attit2!e o t%e rot&ie (ta
"TTITUDE H"VE THE FRONT LINE ST"FF
R"TING
NO+ OF
PERCENT"GE
RESPONDENTS
o+%&" +ie'd"y I'fo+%&"
> 1 *
>F 1F *F
Tota&
?;;
?;;
INTERPRET"TION:
he' ?uetio'ed &bout the &ttitude of the f+o't"i'e t&ff0 >F of the +epo'de't +&ted it & fo+%&"0 1F of the +epo'de't +&ted it & f+ie'd"y0 &'d the +e%&i'i'# *F +&ted it & i'fo+%&".
Hero
Cuto%e+ Re"&tio'hip !&'&#e%e't
&% &% % $% #%
29%
"% 2% !%
!% % 'ormal
'riendly
In6ormal
Gra.% No: ?=
Hero
CH"PTER*V
CONCLUSION A tudy of Cuto%e+ Re"&tio'hip !&'&#e%e't &t He+o !otoco+p $td -& do'e -ith the &%p"e i/e of *11 +epo'de't. The d&t& i %&i'"y divided i'to t-o type i.e. p+i%&+y d&t& @ eco'd&+y d&t&. P+i%&+y d&t& -& co""ected th+ou#h Wuetio''&i+e @ Pe+o'&" i'te+vie-2 eco'd&+y d&t& -& co""ected f+o% 4ou+'&"0 %&#&/i'e0 d&i"ie0 -ebite @ i'dut+i&" u+vey. To &ce+t&i' the cuto%e+ p+efe+e'ce to-&+d He+o t-o,-hee"e+ i' He+o !otoco+p $td0 & det&i"ed tudy of Cuto%e+ Re"&tio'hip !&'&#e%e't0 &ttitude &'d "eve" of &tif&ctio' &'d thei+ co%p"&i't @ u##etio'0 -& u'de+ t&e' the tudy &"o i'c"ude &ei'# the futu+e p+opect of t-o, -hee"e+ i'dut+y. I'di& i the eco'd "&+#et %&'uf&ctu+e+ @ p+oduce+ of t-o,-hee"e+ i' the -o+"d. The t-o,-hee"e+ i'dut+y %&de & %&"" be#i''i'# i' the e&+"y 516 -he' Auto%obi"e p+oduct of I'di& 7API8 t&+ted %&'uf&ctu+i'# coote+ i' the cou't+y. The i'dut+y h& & %ooth +ide i' 5160 160 16 -he' #ove+'%e't p+ohibited 'e- e't+ie &'d t+ict"y co't+o""ed c&p&city e3p&'io'. The i'dut+y &- & udde' #+o-th i' the ;16. The i'dut+y -it'eed & te&dy #+o-th of *0 +eu"ti'# i' & p+oductio' "o of 1.<%% vehic"e.
(&++i'# He+o0 &"" ho-ed
%&jo+
p+oduce+ uffe+ed f+o% +eceio' i' )9 &'d ) < He+o ho-ed & %&+#i'&" dec"i'e i' *>. The +e&o' fo+ +eceio' i' the ecto+ -e+e the i'ce&'t +ie i' fue" p+ice0 hi#h i'put cot &'d +educed pu+ch&i'# po-e+ due to i#'ific&'t +ie i' #e'e+&" p+ice "eve" &'d c+edit c+u'ch i' co'u%e+ fi'&'ci'#.
&cto+ "ie
i'c+e&ed p+oductio' i' *>0 due to 'e- e't+&'t coup"ed -ith the +eceio' i' ;
Hero
the i'dut+y +eu"ted i' co%p&'y eithe+ +epo+ti'# "oe o+ & f&"" i' p+ofit. The t-o,-hee"e+ popu"&tio' h& &"%ot doub"ed i' * f+o% & b&e of *>.%% i' *1. The I'di&' t-o,-hee"e+ i'dut+y c&' be b+o&d"y c"&ified & coote+0 %oto+cyc"e &'d %oped.
The I'di&' %oto+cyc"e i'dut+y c&' be b+o&d"y
c&te#o+i/ed i' to I'di&' %oto+cyc"e &'d I'do,4&p&'ee %oto+cyc"e. He+o #+oup0 (&j&j &'d Eco+t do%i'&te the i'do,4&p&'ee %oto+cyc"e e#%e't i' co""&bo+&tio' -ith 4&p&'ee vehic"e %&'uf&ctu+e+ Ho'd&0 B&-&&i &'d )&%&h& +epective"y. The I'di&' %oto+cyc"e e#%e't i do%i'&ted by He+o t-o,-hee"e+. The He+o -& et&b"ihed o' the *9 th of Ap+i" *;<. The He+o #+oup of co%p&'ie i' I'di& %e+#ed -ith the Ho'd& !oto+ Co%p&'y of 4&p&' i' c+e&ti'# & 'o. * %&'t"e i' the %&i'# of the co%p&'y He+o. He+o be#i' ope+&tio' -ith the et&b"ih%e't of the dh&+uhe+& p"&'t i' *;5.
Thi i fu""y &uto%&ted p"&'t i e?uipped -ith t&te,of,the,&+t
%&chi'e+y0 &' i',houe R @ D et up0 &'d tod&y it p+oduce & bie eve+y 91 eco'd. To %eet the #+o-i'# de%&'d0 He+o ope'ed &'othe+ u'it &t #u+#&o'0 ui'# !S tech'o"o#y. It i +&ted & o'e of the %ot %ode+' %oto+cyc"e %&'uf&ctu+i'# p"&'t i' the -o+"d. The p"&'t p+oduce *0;11 bie eve+y d&y.
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The ee'ce of the %&+eti'# co'cept i th&t o+#&'i/&tio' %ut &dopt cuto%e+,o+ie'ted fe&tu+e &'d focue thei+ &tte'tio' o' bui"di'# p+o#+&%0 offe+i'# &'d t+&te#ie th&t &tify cuto%e+ 'eed &'d -&'t.
!&'y
o+#&'i/&tio' %&i't&i' thei+ focu o' ope+&tio' o+ p+oduct o+ &"e effo+t &'d the+e by #et di"oc&ted by %it&i'# the %e&' fo+ the e'd. Cuto%e+ Re"&tio'hip !&'&#e%e't p"&y &' i%po+t&'t +o"e i' %&+eti'#. It depe'd upo' t he p+oduct pe+fo+%&'ce +e"&tive to & buye+ e3pect&tio' cuto%e+ %i#ht e3pe+ie'ce v&+iou de#+ee of &tif&ctio'. If the p+oduct pe+fo+%&'ce f&"" ho+t of e3pect&tio' the cuto%e+ i di&tified &'d if %&tche the cuto%e+ i &tified. Cuto%e+ v&"ue &'d &tif&ctio' &+e i%po+t&'t i'#+edie't i' the %&+ete+6 fo+%u"& fo+ ucce.
*11
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FINDINGS OF THE STUDY The
tudy +eve&" th&t %&jo+ity of the cuto%e+ &#e -& bet-ee' *; ye&+
to > ye&+. The
t&+#et cuto%e+ -e+e %&i'"y i' %idd"e c"& & -e"" & uppe+ %idd"e
c"& i'co%e #+oup. !ot
of the cuto%e+ of He+o T-o,hee"e+ -e+e tude't &'d e%p"oyee.
!ot
of the cuto%e+ -e+e e%p"oyee fo""o-ed by tude't.
Out
of tot&" cuto%e+ <1F of the cuto%e+ -e+e #+&du&te &'d o'"y fe-
cuto%e+ -e+e u'de+ #+&du&te. Sp"e'do+0
P&io'0 CD D&-'0 CD *110 CD *110 C(0 St+eet &'d B&+i/%&
&+e the b+&'d %ot"y p+efe++ed by He+o !otoco+p $td. The
He+o T-o,hee"e+ &+e %&i'"y p+efe++ed bec&ue of the "oo @ ty"e
fue" efficie'cy &'d b+&'d i%&#e. !&jo+ity
of the cuto%e+ -e+e e"f,i'f"ue'ced to pu+ch&e He+o T-o,
hee"e+. The
%&i' +e&o' to chooe He+o !otoco+p $td to buy thei+ t-o,-hee"e+ -&
due to thei+ e3ce""e'ce e+vice. !ot
of the cuto%e+ of He+o !otoco+p $td -e+e &tified -ith thei+ t-o,
-hee"e+. So%e
peop"e -e+e 'ot &tified bec&ue p&+e p&+t cot &+e ve+y hi#h &'d
p+ice of vehic"e i &"o ve+y hi#h.
!&jo+ity of cuto%e+ +&ted #ood fo+ e+vice offe+ed by the He+o !otoco+p $td.
!&jo+ity of the cuto%e+ of He+o !otoco+p $td t&ted th&t the futu+e of the t-o,-hee"e+ i'dut+y -ou"d be #ood.
*1*
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SUGGESTIONS It i ve+y h&+d to ho"d the pu"e of & cuto%e+ i' the %&+et. Cuto%e+6 &tif&ctio' i diffe+e't fo+ diffe+e't peop"e &t diffe+e't itu&tio'2 the fo""o-i'# -e+e o%e of the u##etio' #ive' to the He+o !otoco+p $td to i%p+ove the &"e of He+o T-o Jhee"e+.
The cot of &cceo+ie @ p&+e p&+t of He+o T-o,-hee"e+ hou"d be +educed.
A & p+o%otio'&" %e&u+e0 He+o !otoco+p $td %&y #o fo+ f+ee e+vice c&%p. Thi -i"" i'c+e&e the cuto%e+6 "oy&"ty.
Cot of the T-o,hee"e+ i "itt"e bit hi#h & co%p&+ed to othe+.
The &"e h&ve to be %otiv&ted by p+ovidi'# bette+ i'ce'tive.
Di+ect co't&ct -ith pote'ti&" cuto%e+ &'d e3p"&i'i'# the t+e'#th &'d &dv&'t&#e by ui'# thei+ p+oduct -i"" he"p i' i'c+e&i'# the &"e of the co%p&'y.
A the "oc&tio' of the ho- +oo% i ide&""y "oc&ted -ith %idd"e c"& popu"&tio'0 He+o !oto+ $td hou"d t+y to #ive %o+e &dve+tie%e't i' 'e- p&pe+0 bi"" bo&+d i' th&t &+e& to e'&b"e e&y +ec&"" of the peop"e fo+ He+o !otoco+p $td.
It hou"d co'duct +o&d ho- i' co""e#e.
He+o !otoco+p $td. hou"d co't&'t"y eep i' touch -ith it cuto%e+ &'d i'fo+% the% &bout the "&tet %ode"= fi'&'ce che%e.
It hou"d e%p"oy !&+eti'# E3ecutive to #o &'d t&p the I'dut+i&" be"t e%p"oyee +&the+ th&' -&it fo+ cuto%e+ to co%e to He+o2 He+o hou"d #o to p+opective cuto%e+ -ith the he"p of i'te#+&ted %&+et effo+t.
He+o !otoco+p $td. hou"d t+&c the %ove%e't of p&+e,p&+t &'d toc p&+e p&+t i' &dv&'ce othe+-ie the f&e p&+t -ou"d beco%e popu"&+.
He+o !otoco+p $td. hou"d etup ub de&"e+ i' +e%ote "oc&"itie i' the &+e&. He+o hou"d co'duct +o&d ho- i' 'e&+by dit+ict.
*1>
Hero
BIBILIOGR"PHY
FIN"NCI"L M"N"GEMENT * PRASANNA CHANDRA COST "CCOUNTING * S. N. MAHESHWARI COST "CCOUNTING * VARSHINI & SAXENA
INVENTORY M"N"GEMENT - Bh!"#$h S"%!h.
Websites:
---.he+o%otoco+p.co%
*19
Hero
Balance Sheet of Hero Motocorp
------------------- in Rs. Cr. ------------------Mar '15
Mar '14
Mar '13
Mar '12
12 mths
12 mths
12 mths
12 mths
Total Share Capital
39.94
39.94
39.94
39.94
Equity Share Capital
39.94
39.94
39.94
39.94
Reserves
6,501.39
5,559.93
4,966.30
4,249.9
!et"orth
#$541.33
5$5%%.&
5$((#.24
4$2&%.&3
Se!ure" #oa$s
0.00
0.00
302.16
1,011.39
)otal *e+t
(.((
(.((
3(2.1#
1$(11.3%
#$541.33
5$5%%.&
5$3(&.4(
5$3(1.22
Mar '15
Mar '14
Mar '13
Mar '12
12 mths
12 mths
12 mths
12 mths
%ross &lo!'
4,69(.9
3,(61.52
4,42(.29
4,90.69
#ess) *!!um. +epre!iatio$
1,(5.29
1,51.2(
1,356.31
1,195.1
!et Bloc
2$%12.#%
2$243.25
3$((.%&
3$&5.51
(12.55
54.11
62.09
3.4
3$154.11
4$(&&.
3$#23.&3
3$%#4.2#
15.49
669.55
636.(6
6(5.5(
1,39.59
920.5
665.00
2(2.31
159.25
11(.50
11.04
(6.2
Total Curre$t *ssets
2,364.33
1,(0(.63
1,42.0
1,024.(0
#oa$s a$" *"va$!es
1,3(.02
1,203.54
1,401.95
1,0(5.61
Total C*, #oa$s *"va$!es
3,(42.35
2,911.1(
2,4.(5
2,100.31
Curre$t #iailities
3,10.69
2,903.12
2,93.39
3,49(.63
(99.6
1,594.31
1,439.6
1,090.0(
Total C# -rovisio$s
3,90.3(
4,49(.43
4,333.25
4,5(.(0
!et Current ssets
-23&.(2
-1$5&#.2#
-1$44&.5(
-2$4&.3%
#$541.33
5$5%%.&
5$3(&.4(
5$3(1.22
Co$ti$e$t #iailities
16.42
4(.63
502.00
252.62
&oo' alue Rs
32(.5
20.43
250.(0
214.3
Sources Of Funs
)otal ,ia+ilities
pplication Of Funs
Capital or' i$ -roress /n0estents
/$ve$tories Su$"ry +etors Cash a$" &a$' &ala$!e
-rovisio$s
)otal ssets
*1<
