Marissa Garcia-Larita Vanessa Vanessa Garcia-Larita Kenneth Dotson
Buffalo Wild Wings Franchise Business Plan Executive Summary
The purpose of this business plan is to secure additional, long-term funding to open a Buffalo Wild Wings franchise in American an!on, alifornia" We #ill be in$esting in %&'(,((( to open a Buffalo Wild Wings franchise for )(* of the compan!" Buffalo Wild Wings is the fastest gro#ing restaurant chain in the +nited tates" et earnings gro#th has increased ./* o$er the past fi$e !ears" +nit gro#th has increased ).* and re$enue gro#th increased .'*" Buffalo Wild Wings W ings has a location in e$er! e$er ! state of the +"", including anada, Me0ico, and 1hilippines" 2ur goal is to be the communities 3) site to go to for #ings, beer, and sports" To succeed #ith our goal #e #ill mar4et our products, offer catering ser$ices, promote our shop #ith different specials and more" Objective
2ur first ob5ecti$e is to open the franchise restaurant before the !ear ends, appro0imatel! 6 months" We #ill need all the necessar! furniture including tables, chairs, TV7s, cups, food holders, etc" We #ill also need to ha$e our emplo!ees, chefs and hostesses full! trained and read! to pro$ide the best customer ser$ice a$ailable" We #ill also be stoc4ing up on food in an organi8ed #a! to 4eep the stoc4s efficient for future use" Lastl!, #e #ill need cable, #ifi, plumbing ser$ices, etc" to be up and running to meet our customers needs" Mission
2ur top priorit! is to franchise a Buffalo Wild Wings in American an!on #ith a #elcoming atmosphere to 4eep our customers coming in on a regular basis" We #ill do this b! creating a minimum of %&'(,((( in$estment and then continuing on #or4ing to meet our ob5ecti$es b! the end of .()9" Keys to Success
The most important 4e! to success is our location" :t is $er! important that our location li$es up to our e0pectations and is con$enient to as man! potential customers as possible" 2ur location #ill be located on Broad#a! t" near ra#ford #a! in American an!on" Another 4e! to success is our abilit! to e0ecute our plan" :f #e fail to achie$e one or more aspects of our plan #e 4no# 4no # that #e cannot succeed and #e #ill unfortunatel! result in failure" Therefore, #e #ill remain focused on our plan to be American an!on7s 3) customer ser$ice, food and friendl! en$ironment fast food restaurant"
om!any Summary
Buffalo Wild Wings is a fast food restaurant but it is also 4no#n for its sport bar for sports fans" The compan! pro$ides a menu #ith different foods rather than 5ust #ings and beer" :t pro$ides the con$enience of fast food #ith rapid response times, affordabilit!, as #ell as catering and carr! out meal options" Buffalo Wild Wings #as originall! created in );6. #ith one restaurant in olumbus, 2<" Three main s!mbols of Buffalo Wild Wings are #ings, beer and sports" :t7s #hat the fans #ant and that7s #hat Buffalo Wild Wings is all about - ma4ing fans happ!" Buffalo Wild Wings is the
ultimate spot to get together #ith friends, #atch sports, drin4 beer and eat #ings" TV7s in the restaurant #ere originall! used for music $ideos until one da! someone as4ed to turn on the 2hio tate game" :n the end, sports #on out, creating the Buffalo Wild Wings W ings sports bar" There are currentl! more than 6/( Buffalo Wild Wings locations across /6 states in the +"" And anada" om!any O"nershi!
The compan! started o$er =( !ears ago" >ounders, ?im 1isbro# and cott Lo#er!, follo#ed their guts and opened a #ing 5oint in the middle of 2hio in );6." The! named it Buffalo Wild Wings and Wec4" The rest, as the! sa!, is histor!" :n );;/, @2 all! mith came on board to put in place the necessar! infrastructure needed to further gro# the concept" Start#u! Summary
A minimum %&'(,((( in$estment is reuired to open a Buffalo Wild Wings franchise #ith liuid assets a$ailable of %)"' million to %= million" Ceuired Ceuired liuid liuid assets assets minimum minimum of %) million million per restaurant restaurant Ceuir Ceuired ed net net #ort #orth h per per rest rest of of + + %) millio million n The operat operated ed is an euit euit! ! partn partner er of at leas leastt '* o more than than 6(* of the start-u start-up p costs costs be le$eraged le$eragedEE .(* of an! single single stores stores start-up start-up costs must be in liuid assets om!any $ocation % Facilities
The compan! #ill be located in American an!on, A" :t #ill be on Broad#a! t" near ra#ford Wa!" Wa!" :t is a total of /"=. acres" Broad#a! Broad #a! t, also 4no#n as
We #ill offer a large $ariet! of different fla$ored #ings including hone! BBF, mango habanero, #ild, and of course hot, and man! others to fit customers moods" ot onl! does Buffalo Wild Wings offer different 4inds of #ings, Buffalo Wild Wings also offers a #ide selection of salads, chic4en tenders, shrimp dishes, #raps, sand#iches, burgers, ribs, desserts and be$erages" Best of all, #hile en5o!ing our #ings or other great foods on the menu, !ou can catch a game on one of the man
Product &escri!tion
All of our #ings #ings are a$ailable for customi8ation" This includes choosing bet#een boneless boneless or traditional #ings and deciding on some of our man! man ! fla$ored #ings that Buffalo Wild Wings has to offer" There are signature sauces and dr! seasonings to choose from" This includes alt alt and and $ine $inega garr seas season onin ing g #eet BBF Lemo Lemon n pep peppe perr sea seaso soni ning ng Teri!a4i Bour Bourbo bon n hone hone! ! must mustar ard d Mild 1armesan ga garlic lic Medium hip hipot otle le BBF BBF sea seaso soni ning ng
pic! garlic Asian 8ing Dese Desert rt heat heat seas season onin ing g aribb ibbean 5er4 Thai curr!
om!etitive om!arisons
2ur competition consists of different #ing restaurants" pecificall!, Buffalo Wild Wings competes #ith Applebee7s international inc",
Buffalo Wild Wings #ill pro$ide the supplies necessar! for operation"
Mar'eting (nalysis Summary
Buffalo Wild Wings creates a #elcoming neighborhood atmosphere that includes an e0tensi$e multi-media s!stem, a full bar and an open la!out, #hich appeals to sports fans and families ali4e" Altogether there are o$er ),(6( restaurants in the +"", anada, Me0ico and 1hilippines" 2ur mar4et consists of tra$elers, American an!on communit! membersresidents and an!one passing through high#a! .;" American an!on7s population is appro0imatel! .(,(((" Strategy % )m!lementation
2ur 3) strateg! is to focus on our customer e0perience" 2ur success hinges on #hether customers recei$e #hat #e promise them and are pleased enough to come bac4 for more" Ma4ing our fans happ! #ill be successful if #e don7t distract oursel$es from the core business of pro$iding fast ser$ice and treating the customers as if the! are special" Along #ith an! business model in the .)st centur!, #e #ill adapt our strateg! to the customer and mar4et trends #hile maintaining consistenc! of brand and message" This millennium has pro$ed to be $er! successful in gro#ing this mar4et and of supporting its franchise" After After all, Buffalo Wild Wings is the fastest gro#ing restaurant chain in the +"" om!etitive Edge
We ha$e a competiti$e edge in regards to the o$erall ualit! and differentiation of our products, and in the cleanliness and ambiance of our seating area" 2ur #ings, be$erages and other foods #e offer on our menu are all of the finest ualit!" 2ur seating area #ill remain clean at all times including our TV screens and restrooms" As our main colors are !ello# and blac4 as
sho#n on our logos, Buffalo Wild Wings also has the burgund! li4e colors painted to ma4e the eating space more attracti$e" Sales Strategy
2ur sales strateg! #ill be to reach the largest amount of apa count! residents and $isitors #ith consistent $alue-added incenti$es to purchase our pr oducts and $isit our restaurant" Buffalo Wild Wings offers man! freuent special promotions to 4eep our HregularH customers happ!" This includes their :C2>A for dedicated customers, Wing Tuesda!7s, Tuesda!7s, Boneless Thursda!7s and a B-Dubs Buffalo Wild Wings mobile app" Mar'eting Strategy
2ur mar4eting strateg! is to reach the largest amount of residents in A and tra$elers passing through apa count!, specificall!
The fast-food business is based mainl! on the impulsi$e choice of consumers" Man! people bu! their lunch or famil! dinners at a fast food restaurant #hich does not offer the best selection but the most reliable menu and the fastest order completion time" 2ur goal is to
capture those customers and build lo!alt! to the product through consistent dail! specials and coupons in #hich #ill be mailed to them" Management Summary
2ur managers are also o#ners" We #ant our managers to ta4e a personal sta4e in the success of the compan!, therefore #e ha$e gi$en the, a share of an! profits the! generate" Personnel Plan
Most of our emplo!ees #ill come from residents r esidents in apa ount!" This can be an!one #ho is the age of )9 !ears old or older" 2ur emplo!ees #ill be treated #ith respect" The! #ill #ear the reuired uniform in #hich position the! hold as an emplo!ee at Buffalo Wild Wings" 2ur emplo!ees #ill be paid minimum #age as a starting salar! unless notified other#ise" other #ise" >rom there the! #ill ha$e opportunities of raises and promotions" Organi*ational Structure
The organi8ational structure is $er! basic" :t7s important that our manager on dut! is clearl! in charge, ho#e$er, this shall not stop our emplo!ees from ta4ing in itiati$e" 2ur manager on dut! #ill ha$e the final sa! on all decisions" We #ill ha$e trained each emplo!ee on ho# to react to customer issues on their o#n and respond based on their 4no#ledge of compan! polic!" @ach Buffalo Wild Wings has a full time, ualified, e0perienced general manager" The! must ha$e direct e0perience in unit-le$el management in the casual dining en$ironment that included alcohol" @ach franchise group must also ha$e a person #ith multi-unit restaurant operations management e0perience #hich includes e0perience #ith alcohol" Management +eam +eam
all! all! ?" mit mith h - chief chief e0ecut e0ecuti$e i$e off office icerr and presi presiden dentt ?ames ?ames M" M" chmi chmidt dt - chief chief opera operatin ting g offic officer er Kathleen Kathleen M" Benning Benning - e0ecuti e0ecuti$e $e Vice Vice 1resident, 1resident, chief chief strate strateg! g! officer officer and and business business de$elopment ?udith A" houla4 houla4 - e0ecuti$e e0ecuti$e Vice Vice 1resident 1resident,, president president orth orth Americ America a Buffalo Buffalo Wild Wings Lee C" 1atterson 1atterson - senior senior Vice Vice 1reside 1resident, nt, guest guest e0perienc e0perience e and inno$at inno$ation ion @mil! " Dec4er Dec4er - senior senior Vice Vice 1residen 1resident, t, general general counsel counsel and secretar! secretar! Andre# D" Bloc4 Bloc4 - senior senior Vice Vice 1resid 1resident, ent, talent talent management management ser$ices ser$ices
Financial Plan
2ur financial plan is based off of Buffalo Wild WingIs past sales, re$enue arro# th, net earnings gro#th, and unit gro#th" )m!ortant (ssum!tions
Brea' Even (nalysis
Projected Profit and $oss
