22868359-Evaluation-and-Future-Opportunities-of-India-s-Textile-Indstry.doc

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“EVA “EVALUATION AND FUTURE OPPORTUNITIES OPPORTUNITIE S OF INDIA’ INDI A’S S TEXTILE INDUSTRY.” INDUSTRY.”

PROJECT REPORT

PREPARED PREPARED BY

PRAVIN KUMAR TRIPATHI (PGDM, Institute of Management Education, Ghaziabad)

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ABSTRACT The !o"ect “EVALUAT “EVALUATION ION AND FUTURE OPPORTUNITIES OF INDIAN IND IAN TEXTILE INDUSTRY” !o#ides a dee $no%&edge of #a!ious indust!' %hich !oduces the !ead'made ga!ments

It a&so !o#ides a coma!ati#e stud' of diffe!ent teti&e !oduction and ma!$eting comanies &i$e AR*I+D MI-, REIA+.E TE/TIE-, BIRA GR01P, RAYM0+D-, B0MBAY DEYI+G A+D 0T2ER- %ith simi&a! !ofi&e to discuss about thei! !oducts, offe!s,  o&icies, se!#ices and !o#iding suggestion to them  0n the basis of feedbac$ th!ough 3uestionnai!e and obse!#ation method, I fond that the!e is c&ose cometition bet%een the comanies As each of them a!e inc!easing thei! !oducts, 3ua&ities, &oo$s and !o#iding bette! se!#ices e#e!'da' The ent!' of the M+.s a!e a&so the ma"o!  oo!tunit' fo! the indust!' and it en&a!ge the cometition of the indust!'

The Indian teti&e indust!' is the one of the biggest indust!' of India It is a tota& ma!$et size of 455 bi&&ion It contains at &east 67 of GDP, 897 of tota& indust!ia& !oduction, 8:7 of The domestic ma!$et is &i$e&' to inc!ease f!om 1-4 ;6< bi&&ion to 1-4 <= bi&&ion b' >=8> It is eected that India?s sha!e of eo!ts to the %o!&d %ou&d a&so inc!ease f!om the cu!!ent 6 e! cent to a!ound 9 e! cent du!ing this e!iodIndia?s teti&e eo!ts ha#e shot u f!om 1-4 8:86 bi&&ion in >==<@=9 to 1-4 >>8; bi&&ion in >==9@=, !egiste!ing a g!o%th of o#e! 85  e! cent

M' ana&'sis is based on sam&e !esu&ts It %as a difficu&t tas$ to gathe! the info!mation f!om !esondents b' meeting them e!sona&&' in o!de! to get 3uestionnai!e fi&&ed The!e %as a &ot of time time !essu!e and sometimes sometimes un%i&&ingness un%i&&ingness of !esondents to !esond

PRAVIN KUMAR TRIPATHI.

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ABSTRACT The !o"ect “EVALUAT “EVALUATION ION AND FUTURE OPPORTUNITIES OF INDIAN IND IAN TEXTILE INDUSTRY” !o#ides a dee $no%&edge of #a!ious indust!' %hich !oduces the !ead'made ga!ments

It a&so !o#ides a coma!ati#e stud' of diffe!ent teti&e !oduction and ma!$eting comanies &i$e AR*I+D MI-, REIA+.E TE/TIE-, BIRA GR01P, RAYM0+D-, B0MBAY DEYI+G A+D 0T2ER- %ith simi&a! !ofi&e to discuss about thei! !oducts, offe!s,  o&icies, se!#ices and !o#iding suggestion to them  0n the basis of feedbac$ th!ough 3uestionnai!e and obse!#ation method, I fond that the!e is c&ose cometition bet%een the comanies As each of them a!e inc!easing thei! !oducts, 3ua&ities, &oo$s and !o#iding bette! se!#ices e#e!'da' The ent!' of the M+.s a!e a&so the ma"o!  oo!tunit' fo! the indust!' and it en&a!ge the cometition of the indust!'

The Indian teti&e indust!' is the one of the biggest indust!' of India It is a tota& ma!$et size of 455 bi&&ion It contains at &east 67 of GDP, 897 of tota& indust!ia& !oduction, 8:7 of The domestic ma!$et is &i$e&' to inc!ease f!om 1-4 ;6< bi&&ion to 1-4 <= bi&&ion b' >=8> It is eected that India?s sha!e of eo!ts to the %o!&d %ou&d a&so inc!ease f!om the cu!!ent 6 e! cent to a!ound 9 e! cent du!ing this e!iodIndia?s teti&e eo!ts ha#e shot u f!om 1-4 8:86 bi&&ion in >==<@=9 to 1-4 >>8; bi&&ion in >==9@=, !egiste!ing a g!o%th of o#e! 85  e! cent

M' ana&'sis is based on sam&e !esu&ts It %as a difficu&t tas$ to gathe! the info!mation f!om !esondents b' meeting them e!sona&&' in o!de! to get 3uestionnai!e fi&&ed The!e %as a &ot of time time !essu!e and sometimes sometimes un%i&&ingness un%i&&ingness of !esondents to !esond

PRAVIN KUMAR TRIPATHI.

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DECLARATION

I P!a#in T!iathi T!iathi ,student ,student of PGDM of I+-TIT1TE 0 MA+AGEME+T ED1.ATI0+, ED1.ATI0+, -A2IBABAD, Ghaziabad, >==@8= batch, he!eb' dec&a!e that the P!o"ect Reo!t tit&ed

EVALUATION AND FUTURE OPPORTUNITIES OPPORTUNITIE S OF INDIA’ IND IA’S S CEVA TEXTILE INDUSTRY is the outcome of m' o%n %o!$ and the same has not been submitted b' an' Institute fo! the a%a!d of an' deg!ee o! an' P!ofessiona& di&oma

Date @@@@@@@@@@@@@@@@@@@@@@@@@@@@ PRA*I+ TRIPAT2I TRIPAT2I

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ACKNOWLEDGMENT CIf b!ain is the nuc&eus of thought, teache! is the sou!ce ene!g' to !un the oe!ation of so&#ing c!oss uzz&es of doubts that often oise the mind of student This !o"ect !eo!t is the f!uit of m' ha!d %o!$ and mo!a& suo!t of man'  e!sons du!ing the !ea!ation of !o"ect i!st&', i!st&', I %ant to gi#e than$s to a&might', a&might', fo! gi#ing me the inst!ument to ma$e the !o"ect I %ant to gi#e than$s to D! -idda!th *a!ma a!ma , m' gu!u"i, to !o#iding me the !ight %a' and di!ection to ma$e a !o"ect I a&so %ant to gi#e than$s to D! Ta!una Ta!una Gautam (Asst Di!ecto!, IME, Ghaziabad) %ho !o#ides me the guide&ines g uide&ines !ega!ding to !esea!ch %o!$, imo!t@eo!t and moti#ate me to ma$e the !o"ect M' fathe! and mothe! a!e big insi!ation fo! me , e#e!'time I %ish to gi#e than$s to them

ast but not &east, I %ant to gi#e than$s to Fa!am"eet P!ata -ingh, m' f!iend, m' guide, big b!othe! and athfinde! 2e suo!ts me e#e!' time I ne#e! fo!got him in enti!e &ife

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CONTENTS :-

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.hate! 6@ 0*ER*IE 0 I+DIA+ TE/TIE I+D1-TRY @@ 86 .hate! 5@ DATA A+AY-I- @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@;= .hate! <@ -1GGE-TI0+- A+D .0+.1-I0+@@@@@@@@@@@@@@@@ 6=

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CHAPTER –1 INTRODUCTION

INTRODUCTION:-

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Teti&e is the co!e business of India f!om the &ing time It is ma"o! business fo! ou! sho!t te!m and cottage indust!ies Indian teti&e indust!' is as o&d as the %o!d teti&e itse&f This indust!' ho&ds a significant osition in India b' !o#iding the most basic need of Indians -ta!ting f!om the !ocu!ement of !a% mate!ia&s to the fina& !oduction stage of the actua& teti&e, the Indian teti&e indust!' %o!$s on an indeendent basis

BACKGROUND OF THE STUDY :-

Teti&e is the o&dest business of Indians Manie! &aces in India accounting fo! its !ema!$ab&e achie#ement in the fie&d of teti&es It is a ma"o! sou!ce of the ea!ning of the !e#enue gene!ation fo! the count!' !om the &ast 5= 'ea!s afte! the indeendence, this secto! continuous&' is a a!t of the !e#enue gene!ation of the count!ies It is a ma"o! indust!' in em&o'ment gene!ation of the count!' !om the &ast cou&e of 'ea!s, it accounting fo! a &eading !o&e in the GDP of the count!' It accounts fo! a!ound 6 e! cent of the g!oss domestic !oduct (GDP), 86 e! cent of indust!ia& !oduction and o#e! 8; e! cent of the count!'?s tota& eo!t ea!nings Mo!eo#e!, it !o#ides em&o'ment to o#e! ;5 mi&&ion eo&e The Indian teti&e indust!' is estimated to be a!ound 1-4 5> bi&&ion and is &i$e&' to !each 1-4 885 bi&&ion b' >=8> The domestic ma!$et is &i$e&' to inc!ease f!om 1-4 ;6<  bi&&ion to 1-4 <= bi&&ion b' >=8> It is eected that India?s sha!e of eo!ts to the %o!&d %ou&d a&so inc!ease f!om the cu!!ent 6 e! cent to a!ound 9 e! cent du!ing this e!iod India?s teti&e eo!ts ha#e shot u f!om 1-4 8:86 bi&&ion in >==<@=9 to 1-4 >>8; bi&&ion in >==9@=, !egiste!ing a g!o%th of o#e! 85 e! cent HISTORY OF INDIAN TEXTILE INDUSTRY :-

India has a di#e!se and !ich teti&e t!adition It is the second &a!gest !oduce!  of teti&e and c&othing in the %o!&d %ith its !oducts being eo!ted to o#e! 8>= count!ies Recent estimates indicate that the count!'?s teti&e secto! %i&& g!o% faste! in the coming 'ea!s and cont!ibute a &ot to the ou! o#e!a&& econom' The!e a!e diffe!ent time e! time !e#o&ution has  been ta$en &ace in the Indian teti&e indust!' The teti&e secto! has been th!i#ing in India fo! decades The t!aditiona& teti&e indust!' of India had #i!tua&&' deca'ed du!ing the co&onia& !egime 2o%e#e!, in the nineteenth centu!', the indust!' %as !e#i#ed %ith the estab&ishment of teti&e mi&&s in .a&cutta (no% Fo&$ata) in 88 .otton teti&e indust!' had begun functioning in Bomba' (no% Mumbai) in 85=s and the fi!st cotton teti&e mi&& in the cit' %as estab&ished in 856 b' a Pa!si cotton me!chant These g!o%th eectations !un cont!a!' to the e!cei#ed #ied, a decade bac$ o! so, that teti&e %as a sunset indust!' Ti&& 8:5, India has no secia&ized o&icies to !omote the teti&e indust!' It is is 8:5 that the go#e!nment announced a sea!ate o&ic' statement %ith !ega!d to de#e&oment of teti&e secto! In the 'ea! >===, +ationa& Teti&e Po&ic' %as announced and since then the Indian teti&e indust!' has been ehibiting a distinguished e!fo!mance oening u ne% oo!tunities fo! the sma&& and medium sca&e indust!ies (-MEs) in the count!'

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Pa!a&&e& to these de#e&oments the Indian teti&e indust!' has %itnessed o#e!  the &ast fe% 'ea!s, teti&e eo!ts of the count!' ha#e a&so g!o%n eonentia&&' desite stiff cometition f!om Asian !i#a&s &i$e *ietnam, .hina, Pa$istan and Indonesia Du!ing >==<@=9, India?s teti&e eo!ts %e!e #a&ued at 489; bi&&ion (Rs 6,95> c!o!e) and the' a!e estimated to  be at 4>> bi&&ion in the 'ea! to Ma!ch >==:

SCOPE OF THE STUDY:-

The stud' %i&& co#e! the b!ief desc!ition of Indian teti&e secto!, itHs cu!!ent situation, osition, futu!e !osect, -0T , and itHs inte!nationa& cometiti#eness The  b!ief scoes of the stud' has been gi#en as fo&&o%s@ • • • • •

The eo!t cometiti#eness of Indian teti&e indust!' The b!ief o#e!#ie% of Indian teti&e indust!' E#a&uation of Teti&e o&ic' >=== utu!e !osect of Indian teti&e indust!' Ana&'sis of ua&it' cont!o& and &ogistic of Indian teti&e indust!'

NEED OF THE STUDY:-

The stud' %i&& !o#ide a c&ea! and b!ief #ie% about the cu!!ent situation and futu!e !osect of the Indian Teti&e secto! As it is said that the Indian Teti&e secto! is the one of  the o&d and mo!e !ofit ea!ning secto! f!om man' 'ea!s The stud' %i&& gi#e the e!fect o#e!#ie% and actua& ana&'sis of the !e&e#ant dataHs fo! the c&ea! ictu!e of the indust!' The!e a!e fo&&o%ing need fo! the stud' of the !eo!tJ@ • • • •

Inc!ease in the inte!nationa& demand of the aa!e&s and c&othes Ent!' of mu&tinationa& comanies in the India Im&ementation of diffe!ent !omotion o&icies of go#t P!o#iding f!uitfu& info!mation to the ma"o! comanies of IndiaHs teti&e secto!

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OBJECTIVE OF THE STUDY:• • • •

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To dete!mine the eact osition of Indian Teti&e Indust!' To $no% about the a!eas %he!e it is &acing To $no% the oo!tunities of the indust!' in futu!e To $no% the effect of the cu!!ent cometiti#e en#i!onment on the Indian Teti&e Indust!' To dete!mining the demand of Indian teti&e !oducts in inte!nationa& ma!$et

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CHAPTER—2 LITERATURE REVIEW

LITERATURE REVIEW

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The stud' has been ta$e into im&ementation of the diffe!ent !esea!ch su!#e's of man' famous nationa& and nationa& !esea!che!s A--0.2AMH stud' on teti&e in India, A.  +ie&senHs su!#e'Hs a!e the ma"o! ones %hich ta$es into im&ementation and the!e suggestions has  been dee&' im&emented Acco!ding to the !eo!t gi#en b' A--0.2AM, the teti&e secto! !egiste!ed 5= e! cent inc!ease in in#estment du!ing >==@=: to 1-4 8=6< bi&&ion f!om 1-4 <59 bi&&ion in >==9@ = The teti&e indust!' has att!acted fo!eign di!ect in#estment (DI) %o!th 1-4 <99 mi&&ion f!om A!i& >=== to Ma!ch >==: Acco!ding to the Teti&es and Aa!e& Reo!t >==9, b' the .onfede!ation of Indian Indust!' and E!nst K Young, the Indian sou!cing ma!$et is estimated to g!o% at an annua& a#e!age !ate of 8> e! cent f!om an eected ma!$et size of 1-4 >> bi&&ion@1-4 >5 bi&&ion in >== to 1-4 ;5 bi&&ion@1-4 ;9 bi&&ion b' >=88 -imu&taneous&', %o!&d?s cutting edge fashion b!ands such as 2ugo Boss, Diese& and iz .&aibo!ne a!e steing u thei! sou!cing f!om India Acco!ding to the I.RA Info!mation, G!ading andResea!ch -e!#ice, IndiaHs teti&e and aa!e& eo!ts to 1- du!ing Lanua!'@A!i& >==5 ha#e;97g!o%n b' >9 e! cent as coma!ed to the co!!esonding e!iod in the !e#ious 'ea! 2o%e#e!,this has been at a s&o%e! !ate as coma!ed to .hina (5: e! cent) du!ing the same e!iod Indianeeds to shift its focus to eo!ts of teti&e and c&othing based on manmade fib!es, %hichaccounted a meag!e 8< e! cent of the tota& teti&es and aa!e& eo!ts in >==6, %hi&e ;9 e!cent of 1- teti&e and aa!e& imo!ts constituted imo!ts of manmade fib!e in >==6 Thus, it isnecessa!' to &e#e!age ou! cost ad#antage in te!ms of &abou! costs to boost o#e!a&& teti&es andaa!e& secto! in the futu!e

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CHAPTER –3 RESEARCH METHODOLOGY 

RESEARCH METHODOLOGY

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The diffe!ent !ima!' and seconda!' dataHs has been used in the !esea!ch  !o"ect !eo!t o! the asects, the seconda!' data ana&'sis has been ta$es into conside!ation, but maimum a!eas and a!ts of the !o"ect has been co#e!ed b' !ima!' dataHs SAMPLE DESIGN

A&& %o!$ing eo&e a!e inc&uded both the gende!s ie ma&es and fema&es i!!esecti#e of thei! education &e#e& SAMPLE UNIT: -

SAMPLE SI$E: -

>==

SAMPLE REGION: - -ahibabad Region, .ent!a& De&hi

DATA COLLECTION METHOD

PRIMARY DATA:

P!ima!' data %as co&&ected th!ough a se&f administ!ated 3uestionnai!e This 3uestionnai!e aims to gathe! info!mation !e&ated to #a!ious Read'made ga!ments SECONDARY DATA:

-econda!' data %as co&&ected th!ough magazines, !esea!ch ae!s, inte!net etc RESEARCH INTRUMENTS %UESTIONNAIRE DESIGN:

As the 3uestionnai!e is se&f administ!ated one, the su!#e' is $et sim&e and use! f!iend&' o!ds used in 3uestionnai!e a!e !eadi&' unde!standab&e to a&& !esondent A&so technica& "a!gons a!e a#oided to ensu!e that the!e is no confusion fo! !esondents

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CHAPTER—4 OVERVIEW OF INDIAN TEXTILE INDUSTRY 

OVERVIEW OF INDIAN TEXTILE INDUSTRY

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Indian teti&e indust!' is the count!'Hs &eading !ofit gaine! indust!' It is a #e!' o&d and t!aditiona& business of India This indust!' ho&ds a significant osition in India b' !o#iding the most basic need of Indians -ta!ting f!om the !ocu!ement of !a% mate!ia&s to the fina&  !oduction stage of the actua& teti&e, the Indian teti&e indust!' %o!$s on an indeendent basis 1nti& the economic &ibe!a&ization of Indian econom', the Indian Teti&e Indust!' %as  !edominant&' uno!ganized indust!' The oening u of Indian econom' ost 8::=s &ed to a stuendous g!o%th of this indust!'

Indian Teti&e Indust!' is one of the &a!gest teti&e indust!ies in the %o!&d Toda', Indian econom' is &a!ge&' deendent on teti&e manufactu!ing and eo!ts India ea!ns a!ound >97 of the fo!eign echange f!om eo!ts of teti&es u!the!, Indian Teti&e Indust!' cont!ibutes about 867 of the tota& indust!ia& !oduction of India u!the!mo!e, its cont!ibution to the g!oss domestic !oduct of India is a!ound ;7 and the numbe!s a!e steadi&' inc!easing Indian Teti&e Indust!' in#o&#es a!ound ;5 mi&&ion %o!$e!s di!ect&' and it accounts fo! >87 of the tota& em&o'ment gene!ated in the econom'

Indian teti&e indust!' conc&udes of #a!ious segments &i$e 8 oo&en Teti&e > .otton Teti&es ; -i&$ Teti&es 6 Read'made Ga!ments 5 Lute And .oi!  < 2and@.!afted Teti&e i$e .a!ets 9 Man Made Teti&es

Indian teti&e indust!' in a #e!' sho!t san had made a distinct osition g&oba&&', a&&u!ing the g&obe to%a!ds the o!&d of Indian teti&esH This has haened main&' because  2igh a#ai&abi&it' of !a% mate!ia&s

16

: 2igh&' s$i&&ed economica& &abo!, an added ad#antage 8= a!gest !oduce! of cotton 'a!n cont!ibuting >57 to%a!ds %o!&ds cotton 88 A#ai&abi&it' of a&& $inds of fibe!s &i$e si&$, cotton, %oo& and e#en high 3ua&it' s'nthetic fibe!s 8> &eibi&it' of the !ead'made ga!ment indust!' in te!ms of sizes, fab!ic #a!iet', 3uantit', 3ua&it' and cost ItHs not "ust the !esent that is shinning &i$e a b!ight sta!t but a&so the futu!e, as the teti&e eo!t ma!$et of India is eected to !each a high of 45= bi&&ion b' >=8= This %i&& e#entua&&' ma$e a !ofit b' ;==7 In o!de! to attain this ta!get Indian teti&e indust!' has a&!ead' sta!ted im!o#ing thei! design s$i&&s, inc&uding a combination of #a!ious fibe!s Indian teti&e indust!' is a&& set to meet inte!nationa& standa!ds and is &anning to in#est 45 bi&&ion in machine!ies #e!' soon Most of the inte!nationa& b!ands &i$e Ma!$s K -ence!, L. enn', Ga ha#e sta!ted !ocu!ing most of thei! fab!ics f!om India In fact, a&ma!t, %ho had !ocu!ed teti&e %o!th 4 >== mi&&ion &ast 'ea!, intends to !ocu!e 4 ; bi&&ion %o!th of teti&e this 'ea! The go&den hase of the Indian teti&e indust!' has "ust begun %he!e the %o!&d is chasing it f!om a&& noo$s and co!ne!s

MAJOR TEXTILE COMPANIES OF INDIA :-

The ma"o! teti&e comanies of India a!e as fo&&o%s @

•

•

•

A&'()* M(++, @ A!#ind Mi&&s is IndiaHs &a!gest Teti&e Mi&& It

has &a!ge !oduction in denim, shi!ting and $nitted ga!ments It is no% adding #a&ue b' manufactu!ing denim aa!e& ItHs sa&es a!e a!ound 1-4 ;==mi&&ions R#)*’, :- it is a b!and name of Teti&es a&& o#e! the %o!&d It secia&ized in the di#e!sified %oo&en ga!ments It is eanding itHs !oducts th!ough the o!ganized !etai& sto!es and sho%!ooms It a&so &oo$ing to a&so eanding denim caacit' and to become second &a!gest denim &a'e! in India Its !esence in !etai& %i&& be big ositi#e in futu!e Its annua& sa&es a!e a!ound 1-4 ;== mi&&ions

R"+()/" T"01(+",:

17

Re&iance Teti&es is one of the ma"o! Teti&e .oman' that is in business of fu&&' integ!ated manmade fibe! It has caacit' of mo!e than < mi&&ion tones e! 'ea! It has  "oint #entu!e a!tne!s &i$e, DuPont, -tone K ebste!, -inco (Ita&') etc 

V&*2) S3())()! *a!dhman dea&s in

sinning, %ea#ing and !ocessing segment of the indust!' It is &anning to doub&e its fab!ic !ocessing caacit' to 5= mi&&ion mete!s It is an a!o#ed su&ie! to g&oba& !etai&e!s &i$e GaP, Ta!get and Tomm' 2i&fige! Its sa&es a!e &itt&e o#e! 1-4 8>= mi&&ions 

W"+,34) I)*(



C")14& T"01(+",  (.omosite mi&&, cotton K Man@made)



M#&&5"" M(++, (u&&' integ!ated .omosite Mi&&)



I)*# R (.otton and Man@made)



GTN T"01(+",  (.otton Ya!n and



G())( F(+")1, L1*.  (Ya!n and asb!ic)



LNJ B2(+6& G+  (Di#e!sified and #e!tica&&' integ!ated denim !oduce! %ith sinning

(Manufactu!es te!!' to%e&s)

Fnit ab!ics)

and %ea#ing caacit') 

M71++ T"01(+",  (u&&' integ!ated .omosite Mi&&)



M#*"&) G+ (Di#e!sified, !oduce! of denim, s'nta and th!ead)



A,2( S)1"0  (Man@made ibe!)



KG D")( (ab!ics)



S)!2( P#+",1"&, L1*.  (Manmade ibe!)



N#' P"1&#/2"(/+,  (Man@made ibe!)



S. K4& S)78, L1*.  (2ome fu!nishing and -uit ab!ics)



B#8 D"()! L1*.  (.omosite and fu&&' integ!ated)



R5,12) P"1&# ,)12"1(/,  (Di#e!sified)



BSL L1*.  (Teti&es)



G&6&" P#+",1"&  (Di#e!sified)



B),6& S)1"0

(.omosite)

18 

N1(#)+ R#) C#&3.  (Man@made fibe!)



GSL I)*( L1*.  (Th!eads)



I)*() R#) (Man@Made ibe!)



A+#9 T"01(+",  (.otton and



S2&* T"01(+" M(++,  (Man@made ibe!)



B(&+ G+ D#&"4(+ B(&+ VXL L1*.  (u&&' integ!ated %oo&en teti&es)



G#94+*, I!",  (Di#e!sified)



H)(+ E& T"01(+",  (Ya!n, .otton



O,6+ K)(1 I)*( (oo&en ea!)



N(&1 S A33&"+,  (Aa!e&)



F(+")1, I)*( L1*.  (Manmade

Man@made ibe! Teti&es)

K Man@made ibe!)

Teti&es)

The indust!' has se#e!a& segments such as hosie!' and !ead'@made ga!ments and is di#ided into the o!ganised and the un@o!ganised secto!, %ith &a'e!s f!om both secto!s often g!oued togethe! in eo!t o!iented c&uste!s -ome of the imo!tant teti&e c&uste!s a!e based in  &aces such as Bhi&%a!a, -angane!, Paniat, Pa&&i, Letu!, Lodhu!, -u!at, -ambha&u!, M'so!e and Bhi%andi

THE TOTAL PRODUCTION OF YARN IN INDIA :-

19

The !oduction of 'a!n sho%s a inc!easing tend f!om &ast decade In the 'ea! >==;@=6 the tota& !oduction of 'a!n in India %as >:== mi&&ion $g %hich has been continuous&' inc!easing to ;8==(>==6@=5), ;;==, ;<==, ;== and 6>== mi&&ion $g

EXPORTS :-

20

The Indian teti&e indust!' is estimated to be a!ound 1-4 5> bi&&ion and is &i$e&' to !each 1-4 885 bi&&ion b' >=8> The domestic ma!$et is &i$e&' to inc!ease f!om 1-4 ;6<  bi&&ion to 1-4 <= bi&&ion b' >=8> It is eected that India?s sha!e of eo!ts to the %o!&d %ou&d a&so inc!ease f!om the cu!!ent 6 e! cent to a!ound 9 e! cent du!ing this e!iod India?s teti&e eo!ts ha#e shot u f!om 1-4 898 bi&&ion in >===>5 bi&&ion in >==9N=, !egiste!ing a g!o%th of o#e!  e! cent

I)*(’, 1"01(+" "03#&1 US ; MILLION< :-

S#" F/1, :-

21

O India is the &a!gest eo!te! of 'a!n in the inte!nationa& ma!$et and has a sha!e of >5 e! cent in %o!&d cotton 'a!n eo!ts O India accounts fo! 8> e! cent of the %o!&d?s !oduction of teti&e fib!es and 'a!n O In te!ms of sind&eage, the Indian teti&e indust!' is !an$ed second, afte! .hina, and accounts fo! >; e! cent of the %o!&d?s sind&e caacit' O The count!' has the highest &oom caacit', inc&uding hand&ooms, %ith a sha!e of <8 e! cent in %o!&d &oomage O India is the &a!gest !oduce! of "ute in the %o!&d O It is the second &a!gest !oduce! of si&$ and the on&' count!' to !oduce a&& fou! #a!ieties of si&$  Nmu&be!!', tusa!, e!i and muga O India is the fifth &a!gest !oduce! of s'nthetic fib!es'a!n Indian teti&es, hand&ooms and handic!afts a!e eo!ted to mo!e than a 8== count!ies, Eu!oe continues to be India?s ma"o! eo!t ma!$et %ith >> e! cent sha!e in teti&es and 6; e! cent in aa!e&, the 1- is the sing&e &a!gest bu'e! of Indian teti&es and aa!e& %ith 8: e! cent and ;><  e! cent sha!e, !esecti#e&' 0the! significant count!ies in the eo!t &ist inc&ude the 1AE, -audi A!abia, .anada, Bang&adesh, .hina, Tu!$e' and Laan Read'made ga!ments (RMG) a!e the &a!gest eo!t segment, accounting fo! a&most 65 e! cent of tota& teti&e eo!ts and > e! cent of India?s tota& eo!ts This segment has benefitted significant&' %ith the te!mination of the Mu&ti@ib!e A!!angement (MA) in Lanua!' >==5 RMG eo!ts f!om India %e!e %o!th 1-4 58 bi&&ion in Y >== The' a!e eected to touch 1-4 865 bi&&ion b' >==:N8= %ith a cumu&ati#e annua& g!o%th of 8 to >= e! cent, acco!ding to the Aa!e& Eo!t P!omotion .ounci& Anothe! segment in %hich India has ece&&ed in the eo!t ma!$et is ca!ets Eo!ts of ca!ets ha#e inc!eased f!om 1-4 <56;> mi&&ion in >==6N=5 to 1-4 =<98 mi&&ion in >==9N= -ignificant&', aa!e& is the second &a!gest !etai& catego!' in India It accounts fo! about 8= e! cent of the 1-4 ;9 bi&&ion Indian !etai& ma!$et, and %ith the continuing boom in consume! demand is estimated to g!o% at the !ate of 8>N85 e! cent annua&&' In fact, !ef&ecting the huge oo!tunit' in this segment, AT Fea!ne'?s ?Retai& Aa!e& Inde? !an$s India as the thi!d most att!acti#e ma!$et destinations fo! aa!e& !etai&e!s

MAJOR TEXTILE EXPOT PROMOTION COUNCILS OF INDIA  @

22

The ma"o! eo!t !omotion counci&s of India a!e gi#en as fo&&o%s @ A) B) .) D)

Aa!e& Eo!t P!omotion .ounci& .otton Teti&e Eo!t P!omotion .ounci& 2and&oom Eo!t P!omotion .ounci& Indian -i&$ Eo!t P!omotion .ounci&

A33&"+ E03#&1 P&##1(#) C#4)/(+  @ APE. is a noda& agenc' sonso!ed b' the minist!' of

Teti&e, Go#t of India It e!fo!ms the fo&&o%ing functions @ •

•

• • •

Monito!s ga!ment eo!ts 3uotas and !omotions of eo!ts of !ead'made ga!ments of India .ontinuous&' in#o&#es in the tas$ of !omoting eo!ts b' o!ganizing bu'e!@se&&e! meets, eads t!ade de&egations to otentia& ma!$ets g&oba&&' Pa!ticiates in secia&ized inte!nationa& fai!s 0!ganized the Indian Inte!nationa& Ga!ment ai! biannua&&'

.otton Teti&e Eo!t P!omotion counci& is an autonomous, non@!ofit eo!t !omotion bod' ItHs acti#ities inc&udes @ C#11#) T"01(+" E03#&1 P&##1(#) C#4)/(+:-

• •

Acting as an inte!nationa& face of Indian Teti&e Eo!ts .o&&ection and dissemination of info!mation

is a statuto!' bod' ItHs function is to !omote the eo!ts of a&& hand&oom !oducts &i$e fab!ics, home fu!nishings, ca!ets and f&oo! co#e!ing etc H)*+## E03#&1 P&##1(#) C#4)/(+ :-I1

is the noda& agenc' fo! !omotion of si&$ eo!ts f!om India .onsist of mo!e than 8>== si&$ eo!te!s as membe!s I)*() S(+9 E03#&1 P&##1(#) C#4)/(+ :- I1

INDIAN TEXTILE POLICY =>>>.

23

H(!2+(!21, #7 12" N1(#)+ T"01(+" P#+(/ =>>>

The Go#e!nment of India !ecent&' announced the ne% +ationa& Teti&e Po&ic' (+TP) >===, %ith the ob"ecti#e of faci&itating the indust!' to attain and sustain a !e@eminent g&oba& standing in the manufactu!e and eo!t of c&othing In fu!the!ance of these ob"ecti#es, the st!ategic th!ust is to be &aced on techno&ogica& ug!adation, enhancement of !oducti#it' and 3ua&it', !oduct di#e!sification, and st!engthening the !a% mate!ia& base in the count!' Th!ough +TP >===, the Go#e!nment %ou&d endea#o! to achie#e the ta!get of teti&e and aa!e& eo!ts f!om the !esent &e#e& of 1- 488 bi&&ion to 1- 45= bi&&ion b' >=8= 0f this, the sha!e of ga!ments %ou&d be 1- 4>5 bi&&ionQ The o&ic' !o#ides fo! setting u a #entu!e caita& fund fo! taing $no%&edge@based ent!e!eneu!s and assisting the !i#ate secto! to set u secia&ized financia& a!!angements to fund the di#e!se needs of the teti&e indust!' The ne% o&ic' %ou&d a&so encou!age the !i#ate secto! to set u %o!&d c&ass, en#i!onment@f!iend&', integ!ated teti&e com&ees and teti&e !ocessing units in diffe!ent a!ts of the count!' and %ou&d !e#ie% and !e#ita&ise the %o!$ing of the TRAs (Teti&eResea!ch Associations) to focus !esea!ch on indust!' needs S"/1#&+ I)(1(1('",

ithin the f!ame%o!$ of the ne% Po&ic', the fo&&o%ing secto! secific initiati#es %i&& be ta$en RAW MATERIALS

The th!ust %i&& be on im!o#ing the a#ai&abi&it', !oducti#it' and 3ua&it' of !a% mate!ia&s at !easonab&e !ices fo! the indust!' Though cotton is eected to continue to be the dominant fibe!, secia& attention %i&& be gi#en to b!ing the ba&ance bet%een cotton and non@cotton fibe!s c&ose! to inte!nationa& &e#e&s Cotton

The !ima!' aim of the o&ic' fo! this segment %i&& be to im!o#e !oduction, !oducti#it' and 3ua&it', and stabi&ize !ices The Techno&og' Mission on .otton %i&& be the inst!ument fo! achie#ing these a!amete!s Minist!' of Teti&es, Minist!' of Ag!icu&tu!e, .otton g!o%ing -tates, fa!me!s and indust!' associations %i&& be acti#e&' in#o&#ed in the im&ementation of this Mission

 Silk 

ocus %i&& be on achie#ing inte!nationa& standa!ds in a&& #a!ieties of si&$ -tes %i&& inc&ude

24

O Im!o#ing Resea!ch K De#e&oment and effecti#e t!ansfe! of techno&og' at a&& stages O Inc!easing the !oduction of non@mu&be!!' #a!ieties of si&$ O Encou!aging c&uste!ing of acti#ities of !ee&ing and %ea#ing and st!engthening &in$ages bet%een  !oduce!s and indust!' O Re#ie%ing the imo!t o&ic' e!iodica&&' fo! !a% si&$, ta$ing into account the ba&anced inte!ests of the se!icu&tu!ists as %e&& as the eo!t manufactu!e!sQ Wool 

In o!de! to augment a#ai&abi&it' of 3ua&it' %oo&, the fo&&o%ing measu!es %i&& be initiated O Ta$e u co&&abo!ati#e !esea!ch !o"ects %ith the &eading %oo& !oducing count!ies of the %o!&d O Encou!age !i#ate b!eeding fa!ms to inc!ease !oducti#it' O P!omote !i#ate secto! &in$ages fo! ma!$eting of %oo& O Ta$e u an integ!ated de#e&oment !og!am fo! ango!a %oo&  Jute

A Techno&og' Mission on Lute %i&& be &aunched to achie#e the fo&&o%ing ob"ecti#es O De#e&o high 'ie&ding seeds to im!o#e !oducti#it' and accetabi&it' in ma!$ets O Im!o#e !etting !actices to get bette! 3ua&it' fibe! O T!ansfe! cost effecti#e techno&ogies to the fa!me!s and c!eate st!ong ma!$et &in$ages C+#12()!

The !o&e of this secto! is oised fo! !adica& change in #ie% of the t!ansfo!mation in the inte!nationa& t!ading en#i!onment b!ought about b' the !u&es and !egu&ations of the T0 The indust!' %i&& be !est!uctu!ed as fo&&o%s O Ga!ment indust!' %i&& be ta$en out of the --I !ese!#ation &ist O Loint #entu!es and st!ategic a&&iances %ith &eading %o!&d manufactu!e!s %i&& be !omoted O -chemes %ith necessa!' inf!ast!uctu!a& faci&ities fo! the estab&ishment of teti&eaa!e& a!$s %i&& be designed %ith the acti#e in#o&#ement of state go#e!nments, financia& institutions and the  !i#ate secto!

25

J41" I)*4,1&

In the "ute secto!, attemts %ou&d be made to !e#i#e the "ute econom' th!ough suo!ti#e measu!es co#e!ing !esea!ch and de#e&oment, techno&og' ug!adation, c!eation of inf!ast!uctu!e fo! sto!age and ma!$eting of !a% "ute, and !oduct and ma!$et de#e&oment acti#ities fo! "ute and di#e!sified "ute !oducts S3())()! S"/1#&

The +TP see$s to continue effo!ts to mode!nize and ug!ade techno&og' to inte!nationa& &e#e&s, and !ooses to ta$e the fo&&o%ing stes, in cotton sinning as %e&& as in the %o!sted %oo&en secto!s O Encou!age the sinning secto! to continue to mode!nize O ibe!a&ize and encou!age eo!t of cotton 'a!n O&!)(?"* M(++ I)*4,1&

Effo!ts %i&& be made to !esto!e the o!ganized mi&& indust!' to its osition of !e@eminence to meet inte!nationa& demand fo! high #a&ue and &a!ge #o&ume !oducts o! this u!ose, the fo&&o%ing measu!es %i&& be initiated O Integ!ation of !oduction effo!ts on techno&og' d!i#en &ines O Encou!agement fo! setting u &a!ge integ!ated teti&e com&ees O -t!ategic a&&iances %ith inte!nationa& teti&e ma"o!s, %ith focus on ne% !oducts and !etai&ing st!ategies O .!eation of a%a!eness and suo!ti#e measu!es fo! a&ication of IT fo! ug!adation of techno&og', enhancement of efficienc', !oducti#it' and 3ua&it', bette! %o!$ing en#i!onment and 2RD The ea!&ie! o&ic' of not nationa&izing sic$ units %i&& be continued As !ega!ds the un#iab&e Pub&ic -ecto! 1nde!ta$ings (P-1s), #a!ious otions fo! st!ategic a!tne!shis o! !i#atization %i&& be e&o!ed +on@#iab&e mi&&s %i&& be c&osed do%n %ith !o#ision fo! an ade3uate safet'@net fo! %o!$e!s and em&o'ees P#6"&+## I)*4,1&

The o%e!&oom secto! occuies a i#ota& osition in the Indian teti&e indust!' 2o%e#e!, its g!o%th has been stunted b' techno&ogica& obso&escence, f!agmented st!uctu!e, &o% !oducti#it'

26

and &o%@end 3ua&it' !oducts The focus %i&& the!efo!e be on mode!nization of o%e!&oom se!#ice .ent!es and testing faci&ities, and c&uste!ing of faci&ities to achie#e otimum &e#e&s of  !oduction H)*+## I)*4,1&

The hand&oom secto! is $no%n fo! its he!itage and the t!adition of ece&&ent c!aftsmanshi It  !o#ides &i#e&ihood to IndiaHs mi&&ions of %ea#e!s and c!afts@e!sons The indust!' has not on&' su!#i#ed but a&so g!o%n o#e! the decades due to its inhe!ent st!engths &i$e f&eibi&it' of  !oduction in sma&& 3uantities, oenness to inno#ation, &o% &e#e& of caita& in#estment and immense ossibi&ities fo! fab!ic design The Go#e!nment %i&& continue to acco!d !io!it' to this secto! -tes %ou&d be ta$en to !omote and de#e&o its ec&usi#eness fo! the g&oba& ma!$et Measu!es %i&&inc&ude the fo&&o%ing O T!aining modu&es fo! %ea#e!s engaged in the !oduction of &o% #a&ue added items %ith theob"ecti#e of ug!ading thei! s$i&&s to enab&e them to find a&te!nate em&o'ment in the teti&e o! othe! a&&ied secto!  O .om!ehensi#e %e&fa!e measu!es in c&ose cooe!ation %ith the -tate Go#e!nments, fo! bette! %o!$ing en#i!onment and socia& secu!it' of %ea#e!s O Effecti#e suo!t s'stems in RKD, design inuts, s$i&& ug!adation O Re#ie% of the 2an$ Ya!n 0b&igation 0!de! and the Rese!#ation 0!de!s issued unde! the 2and&oom (Rese!#ation of A!tic&es fo! P!oduction) Act 8:5, $eeing in mind the needs ofhand&oom %ea#e!s Me!chandising and ma!$eting %i&& be cent!a& to the success of the hand&oom secto!,Qthe !esentac$age of schemes fo! !oduction of #a&ue added fab!ics %i&& be st!eam&ined, inno#ati#e ma!$eto!iented schemes %i&& be int!oduced, and "oint #entu!es %i&& be encou!aged both at the domestic and inte!nationa& &e#e&s B!and e3uit' of hand&ooms %i&& a&so be comme!cia&&' e&oited to the etent ossib&e K)(11()!

2osie!' $nitting, the g!o%th of %hich has acce&e!ated du!ing the &ast decade !ima!i&' because of eansion of hosie!' into g&oba& fashion $nit%ea!, is eected to eand into the aa!e& and home fu!nishing secto!s In this segment, the fo&&o%ing measu!es %i&& be ta$en O Re#ie% of the Po&ic' of --I Rese!#ation fo! this secto!  O Encou!aging techno&og' ug!adation and eansion of caacit' O Int!oduction of suo!t s'stems fo! comme!cia& inte&&igence, design and fashion inuts C&3"1,

27

hi&e machine@made ca!et manufactu!ing in the mi&& secto! %i&& be guided b' the o&ic' f!ame%o!$ fo! the o!ganized indust!', the o&ic' fo! the hand $notted ca!et secto! %i&& focus on sustained g!o%th of eo!ts and %e&fa!e of %ea#e!s and thei! chi&d!en Encou!agement %i&& be gi#en to the manufactu!e of !oducts that confo!m to and bea! the FAEE+H ma!$ of standa!ds, %ith insistence on com&iance %ith the !o#isions of the .hi&d abo! (P!ohibition and Regu&ation) Act, 8:< Go#e!nment inte!#ention %i&& be in techno&og' ug!adation, inc&uding indigenization of machines, de#e&oment of testing faci&ities, and use of natu!a& d'es Adatation of t!aditiona& motifs and !omotion of b!and image %ou&d a&so constitute th!ust a!eas

SWOT ANALYSIS OF INDIAN TEXTILE INDUSTRY :@

28

Indian Teti&e Indust!' has done a !ema!$ab&e achie#ement in te!ms of g!o%th and ea!ning fo!eign echange The -0T ana&'sis of the indust!' is gi#en as fo&&o%s @ STRENGTH :• • • • •

•

• •

A &a!ge o!ganized secto! A big !oduction of 'a!n and si&$

Go#t initiati#es A hea&th' fo!eign ma!$et sha!e of >57 The!e a!e %e&&@estab&ished !oduction bases fo! made@us eo!t as %e&& as fo!  domestic ma!$et The!e a!e ade3uate !ocessing faci&it' fo! 'a!n d'eing and !oduction of 'a!n d'ed ab!ics A#ai&abi&it' of %e&& enginee!ing indust!ies The!e a!e a &a!ge numbe! of o%e!&oom o%ne!s and &ooms that a!e eanding in size o#e! the !ecent e!iod

WEAKNESS :• • • •

•

•

Poo! su&' chain management

1na#ai&abi&it' of s$i&&ed &abou!s  Poo! T!anso!t faci&it' The most se!ious !ob&em of the indust!' is the &ac$ of ade3uate !ocessing faci&itiesJ the!e is o#e!@deendence on hand !ocesso!s and t!aditiona& items The ma"o!it' of the -MEs a!e tin' and cottage t'e units %ithout sufficient caita&  bac$@u The 3ua&it' of %ide!@%idth fab!ics fo! meeting the eo!t demand is &ac$ing in man' !esects, %hich is acting as a disad#antage to the g!o%th of the indust!'

OPPORTUNITIES :• • • •

A #ast !u!a& ma!$et in the count!' and

Eu!oean ma!$et 1coming common%ea&th games in the count!' G!e' fab!ic eo!t is continuing to g!o% and %i&& sho% inc!easing t!ends  +ea!&' 6= teti&es a!$s a!e being set u th!oughout the count!' unde! the -cheme fo! Integ!ated Teti&e Pa!$s (-ITP), %hich is stated to att!act an in#estment of Rs >85=> c!o!e (1-4 66> mi&&ion) and c!eate em&o'ment, both di!ect and indi!ect fo! := &a$h %o!$e!s and !oduce goods %o!th Rs ;885 c!o!e (1-4 9> mi&&ion) annua&&'

29

THREATS :• •

•

Abo&ition of 3uota s'stem %i&& &ead to f&uctuations in the eo!t demand Inc!easing cometition f!om othe! statescent!es (&i$e -u!at) %i&& be a ma"o!   !ob&em %he!e the indust!ies ha#e come u af!esh and a!e %e&& de#e&oed and techno&ogica&&' mo!e ad#anced Ent!' of g&oba& cometito!s

30

CHAPTER--5 DATA ANALYSIS

DATA ANALYSIS :-

31

Data of the du!ation of u!chasing habits of eo&es @ Tab&e 8@ Du!ation of Pu!chase

I)1"&3&"11(#) @-

The abo#e data sho%s the u!chasing du!ations of the custome! fo! !ead'made ga!ments Acco!ding to that data, mo!e than ;57(;: 7) eo&es goes once a month fo!  u!chasing !ead'made ga!ments >87 eo&es goes occasiona&&' &i$e@ du!ing festi#e season, du!ing going fo! imo!tant a!ties, du!ing going to tou! etc 897 eo&e goes at an inte!#a& of e#e!' t%o months ga, 857 goes t%ice a month and at &ast 7 eo&es u!chases once a 'ea!

Tab&e >@ Bu'ing 2abits of eo&es@

32

I)1"&3&"11(#) :-

Da' e! da' the bu'ing habitsH of custome!s a!e changing At the !esent time, mo!e than 6=7 eo&e a!e &oo$ing fo! a fashionab&e #e!it' of !oducts, ;57 &oo$ing fo! a good  b!and the' a!e the %o!$ing c&ass and highe! c&ass eo&es, 87 custome!s goes fo! #e!it' of co&o!sH, e@ diffe!ent co&o! #e!it' of fo!ma& shi!ts fo! offices o! occasions, at &ast <7 custome!s &oo$ing fo! cheae! !oducts

Tab&e ; @Bu'ing Destinations of custome!s @

33

I)1"&3&"11(#) :-

The !esent custome!s ha#e change thei! fa#o!ab&e &ace fo! bu'ing !oducts f!om t!aditiona& !etai&s to mode!n ma&&s A!o 5= 7 custome!s goes &oca& sto!es fo! u!chasing of !ead'made ga!ments ;=7 goes to o!ganized !etai& sto!es &i$e, Big Bazaa!, *isha& Mega Ma!t, T+G, .otton .ount' etc 8=7 custome!s a!e &oo$ing foe the autho!ized sho%!ooms of the coman' and 8>7 custome!s a!e &oo$ing fo! ma&&s

Tab&e 6@ Pu!chasing imit of .ustome!s @

34

I)1"&3&"11(#):-

At the !esent time, the a#e!age custome! %ish to a' Rs 85== to ;=== fo! a !ead'made ga!ment >7 custome!s a!e those %hose u!chasing &imit is bet%een 8===to 85==  the 8:7 eo&es ha#e a u!chasing &imit of be&o% 8=== the' a!e the eo&e of semi u!ban a!eas

Tab&e 5 @ Pu!ose of u!chasing of !ead'made ga!ments

35

I)1"&3&"11(#) :-

Basica&&', the main u!ose of u!chasing of !ead'made ga!ments a!e fo! occasions o! gene!a& u!ose but f!om the &ast decade, it is found that mo!e than ;57 custome!s a!e u!chasing ga!ments fo! office use, it is on&' due to the co!o!ate d!ess code ;=7 ga!ments a!e se&& fo! gene!a& u!ose, >=7 fo! dai&' use, and 857 fo! a!t' %ea!

Tab&e <@Refe!ences fo! u!chase@

36

I)1"&3&"11(#) :• • • •

687 custome!s inf&uenced b' thei! f!iends and othe! !e&ati#es ;57 custome!s inf&uenced b' ad#e!tisements >=7 custome!s inf&uenced b' othe! sou!ce of !efe!ence 67 custome!s inf&uenced b' thei! fami&' membe!s

Tab&e 9@.omanies %ith most festi#a& offe!s

37

I)1"&3&"11(#) :-

At the mode!n time the main !omotion st!ateg' of maimum comanies a!e offe!ing att!acti#e schemes and f!ee offe!s &i$e bu' one get t%o f!ee, etc in this fie&d A!#ind Mi&&s &eads %ith ;>7 of ma!$et sha!e, Re&iance teti&es fo&&o% %ith 87, Ra'mondHs %ith 857 and Bi!&a G!ous occuies 887 ma!$et sha!e in offe!ing att!acti#e schemes The othe! M+.s and some &oca& comanies maintain a hea&th' sha!e of >=7 in issuing att!acti#e schemes

Tab&e @ Ma!$et -ha!e of Ma"o! Teti&e .omanies

38

I)1"&3&"11(#) :-

A!#ind mi&&s &eads the ma!$et %ith a caita&ization of ;:7, it fo&&o%ed b' Re&iance Teti&es %ith >=7, Ra'monds occuied thi!d &ace %ith a ma!$et sha!e of 87 of sha!es Bi!&a G!ous has a&so occuies a hea&th' ma!$et sha!e of 8<7 %ith the ent!' of some inte!nationa&  b!ands &i$e *an 2usain 0the! &a'e!s &i$e Bomba' D'eing, Mafat&a& -hutting etc occuied the !est of 97 of ma!$et

Tab&e :@

DATA ANALYSIS OF RATE PROVIDED BY THE PEOPLE ON THE BASIS OF FOLLOWING FACTORS

39

e ha#e as$ed the eo&e to gi#e !ates to the !oduct on the basis of fo&&o%ing facto!s @



PRI.E



1AITY



00F-

0n the basis of thei! choices %e ha#e got the fo&&o%ing data

B& C2&1 7#& )+,(,

C#)/+4,(#) :  In this ana&'sis, %e found that ma"o!it' of eo&e %ant 3ua&it' !oduct as the

 eo&e has gi#en highest !ating to 3ua&it' %he!e as &oo$s and !ice a!e some ho% !ated e3ua&&'  b' the eo&e

40

CHAPTER—6 FINDINGS SUGGESTIONS AND CONCLUSION

41

KEY FINDINGS :-

Afte! going th!ough the %ho&e stud' I found the fo&&o%ing $e' findings @ 8 > ; 6 5 <

The Indian Teti&e -ecto! is an eme!ging secto! of India The o!ganized teti&e secto! is mo!e de#e&o than the uno!ganized secto! The g!o%th !ate of this secto! is inc!easing much highe! %ith a hea&th' !ate of >=7 It contains a ma"o! a!t in indust!ia& !oduction and eo!t of count!' The inc!easing income &e#e& of eo&e suo!ts the g!o%th of the indust!' o% &e#e& of techno&og' and oo! su&' chain management a!e ma"o! !esistance in the de#e&oment of the indust!' -o the ma"o! comanies and the go#t has to do a ha!d %o!$ on it

9 The!e is a high a#ai&abi&it' of !a% mate!ia&s  2igh&' s$i&&ed economica& &abo!, an added ad#antage : a!gest !oduce! of cotton 'a!n cont!ibuting >57 to%a!ds %o!&ds cotton 8= A#ai&abi&it' of a&& $inds of fibe!s &i$e si&$, cotton, %oo& and e#en high 3ua&it' s'nthetic fibe!s 88 &eibi&it' of the !ead'made ga!ment indust!' in te!ms of sizes, fab!ic #a!iet', 3uantit', 3ua&it' and cost

SUGGESTIONS :Afte! the basis of abo#e facts and findings I comes to the fo&&o%ing suggestions @ 8 > ; 6 5 < 9 

The!e is a need to im!o#e ou! su&' chain o! &ogistic management The!e is a need to some mo!e &ibe!a&ization of eo!t ta!iffs +eed of imo!t and im&ement of high 3ua&it' techno&og' Go#t has to !o#ide some mo!e financia& assistance to the domestic teti&e comanies The a&& !omotion counci&s has to !o#ide technica& and management assistance to the domestic indust!ies +eed to im!o#e the 3ua&it' of !a% mate!ia&s &i$e cotton, 'a!n, s'nthetic etc P!oe! im&ementation of e&e#enth fi#e 'ea! &an Bui&d u %o!&d c&ass stateofthea!t manufactu!ing caacities to attain and sustain  !edominant g&oba& standing in manufactu!e and eo!t of  teti&es and c&othing 

CONCLUSION :-

42

As %e ana&'zed the #a!ious data based on 3uestionnai!e, a fact has came into &ight that A!#ind Mi&&s is the most $no%n and ou&a! B!and in contet of ma"o! Teti&e gaint fo&&o%ed b' Re&iance and Bi!&a G!ou Because of a&'ing inno#ati#e ideas such as !o#iding #a!ious faci&ities, &aunching ne% schemes K offe!s A!#ind Mi&&Hs ga!ments a!e mo!e used b'  eo&e as coma!ed to othe! one

Ecet it, eo&e fi!st&' !efe! fo! good 3ua&it' and coma!ati#e&' &o% !ices Teti&e ga!ments then the' emhasized on 3ua&ities and du!abi&it'

!I!ILOGRAPHY 

43

-ome boo$s he&ed us to ha#e an idea about !esea!ch methodo&og' and !ea!ing 3uestionnai!e These !efe!ence boo$s a!e

 RESEARCH

METHODLOGY - NARESH K MALHOTRA

 RESEARCH

METHODLOGY - C R KOTHARI

 WEBSITE

ADDRESS: !"#"$%&"'!()* !*)+%,()+.)/!()* !))/%!()* !%$("+&"'!()* !"+&"'+('.$%!()* !'%$("+&"'!()*!

 MAGAINE

T"#$%&" '(&%)* 2+++

ANNEXURES

44

1E-TI0++AIRE@

 +ame@ Age@ Add!ess @ 0ccuation@ .ont!act +o@

8 hat is 'ou! tota& month&' income Ans A) be&o% 5===m SSSSSSS .) 8==== to >==== mSSSSSSS

B)5=== to 8====SSSSSSS  D) Abo#e >5=== mSSSSSSS 

> 2o% man' times 'ou go to sto!e fo! u!chase !ead'made ga!ments Ans A) 0nce a monthSSSSSS .) E#e!' t%o months gaSSSSSS

B) T%ice a monthSSSSSSS  .) 0nce a 'ea! SSSSSSS 

D) 0ccasiona&&' SSSSSSS

; hich $ind of ga!ments 'ou &i$e to !efe! Ans A) B!andedSSSSSS .) .o&o! *a!it' SSSSSS

B) .heae! SSSSSSS  .) ashionab&e SSSSSS

6 he!e 'ou goes fo! shoing of ga!ments Ans A) Ma&&s SSSSSSS .) .oman' -ho%!oomsSSSSSSS

B) Retai& sto!es SSSSSS  .) oca& sto!es SSSSSS

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5 hat is 'ou! minimum u!chasing &imit of a !ead'made ga!ment Ans A) be&o% Rs 8=== SSSSS .) Rs 85== to Rs ;===SSSSS

B) Bet%een 8=== to 85==SSSSSS  D) Abo#e ;=== SSSSSSS

< hat is the u!ose of 'ou! u!chasing of ga!ments Ans A) o! Pa!t' %ea!SSSSSS .) o! dai&' use SSSSSS

B) o! office u!oseSSSSSS D) Gene!a& o!ose

9 hich facto! most&' affects 'ou! decision %hi&e u!chasing an' !ead'made ga!ments  Ans A) RIE+D- SSSSSS .) PARE+T- SSSSSS

B) AD*ERTI-EME+T SSSSSSS D) 0T2ER- SSSSSS 

hich coman' !o#ides 'ou most festi#a& offe!s Ans A) A!#ind Mi&&sSSSSSS .) Ra'mondsSSSSSS

B) Re&iance SSSSSS  .) Pae LeansSSSSSSS 

:hich b!and 'ou !efe! much mo!e Ans A) A!#ind mi&&sSSSSSS .) Ra'mondsSSSSSSS E) 0the!sSSSSSS 

8= -uggestion@

B) Re&iance Teti&es SSSSSSS  D) Bi!&a G!ou SSSSSS