TBE EKTE\V\CQE MOIMKMA <6=2 EDCTCGK
V\EMILOE
TBE PG\J-LEKAB PG\J-LEK AB EKTE\V\CQE MOIMKMA - <6=2 EDCTCGK Ngr tbe pmst ve yemrs mt Pgrj-Lekab, Pgrj-Lekab, we–ve leek ckvestck` ck m tgtmo recim`ckck` gn tbe ekterprcse teabkgog`y stmaj. Pe–re ck tbe icdst gn m gkae ck m deamde teatgkca sbcnt gn cknrmstruature tbmt pgwers tbe Ngrtuke =666 mkd cs ukocje mkytbck` we–ve seek lengre. Pberems agksuier teab bms tbe Imry Ieejer Ckterket Trekds repgrt ngr mk m``re`mte vcew gn ckdustry trekds, ekterprcse teabkgog`y wms icssck` m agiprebekscve gvervcew gn tbe jey trekds. Omst yemr we tggj matcgk mkd omukabed tbe ckmu`urmo Ekterprcse Moimkma tg sbmre gur tbckjck` gk tbese trekds, mkd kgw we–re poemsed tg reoemse tbe updmted <6=2 Edctcgk. Gur prcimry mci cs tg beop ngukders see tbe ngrest nrgi tbe trees. Ngr Ngrtuke =666 exeautcves mkd gtber pomyers ck tbe eagsystei, ct wcoo beop aut tbrgu`b tbe kgcse mkd imrjetck` bype tg see wbmt remooy imtters. Ct–s wcsbnuo tbckjck`, lut we mosg bgpe kew tmoekt `ets exacted mlgut ekterprcse mnter remdck` tbcs repgrt. Ly kg iemks wcoo igst gn tbe predcatcgks le agrreat, lut gur purpgse cs tg stmrt tbe dcsausscgk ly puttck` tbcs stmje ck tbe `rgukd. ICABMEO SMIKCTQJS
mkd moo n
^ekture Vmrtker, Pgrj-Lekab
V\EMILOE
MLGUT PG\J-LEKAB MLGUT UQ Pgrj-Lekab cs mk ekterprcse teabkgog`y ngaused vekture nukd lmsed ck KSA.
GU\ TBEQCQ Austgier-aektrcacty. Pe imje ct gur ngaus tg deepoy ukderstmkd tbe lusckess mkd CT keeds gn tbe Ngrtuke =666 ck grder tg imje igre ckngried deacscgks
ck gur semrab ngr tbe kext ekterprcse `cmkts . Tbcs cs bc`boy ckngried ly gur lmaj`rgukds ck agrpgrmte CT mt oemdck` Pmoo Qtreet lmkjs mkd ms Ckdustry Mkmoysts wbcab cs ukcque ck tbe vekture lusckess.
GU\ IGDEO Gur igdeo gws dcreatoy nrgi gur tbescs. Pe oeverm`e gur deep agrpgrmte ketwgrj ck Kew Sgrj Acty mkd leygkd ms m wmy tg cdektcny trekds, pcaj tbe wckkers, mkd seaure austgiers ngr gur pgrtngocg agipmkces.
V\EMILOE
T MLOE GN AGKTEKT Q <6=2 Imarg Verspeatcve8 Tbe Eipcre Qtrcjes Lmaj
>
^ertcamo Tbeie #=8 Imabcke Oemrkck`
<<
^ertcamo Tbeie #<8 Aogud Kmtcve
5>
^ertcamo Tbeie #18 Aylerseaurcty
20
^ertcamo Tbeie #48 Deaektrmoczmtcgk gn QmmQ
=61
V\EMILOE
QVEACMO TBMKJQ Temi Pgrj-Lekab Pgrj-Lek ab Hgkmtbmk Oebr, Hesscam Ock, ^cpck Abmimjjmom, Jeooey Imj, Jeooey Bekry, mkd Lomje Hesse wbg mdded sc`kcamkt agktrclutcgks mkd bemotby delmte ngr tbe agktekt gn tbcs presektmtcgk. Tbmkjs tg Tgiiy Tgiiy Trugk` ngr bcs desc`k wgrj.
Pgrj-Lekab Pgrj-Lekab Ngukders mkd AEGs Ngr jeepck` ie bgkest mkd kever nmcock` tg surprcse us wctb wbere teabkgog`y amk tmje us gk tbcs pmoe loue dgt.
Dcsaomcier Gur vcews mre sbmped ly mkeadgtmo evcdekae lmsed gk gur cktermatcgks wctb ektreprekeurs, Ngrtuke =666 exeautcves, mkd lc` teab oemders. Tmje tbmt ngr wbmt ct–s wgrtb. Pe bmve dcsaogsed gur ckvestiekts wbere mpprgprcmte.
<6=2 IMA\G VE\QVEATC^E Tbe Eipcre Qtrcjes Lmaj
IMA\G VE\QVEATC^E
=6 SEM \Q M@G CK M @MO MRS NM\, NM\ MPMS… MPMS…
^Q. GOD @UM\D
KEP @UM\D
Gk-prei Eipcre
Aogud \eleo Moocmkae
IMA\G VE\QVEATC^E
TGDMS TGDMS, \ELEO MOOCM KAEQ NMAE M IG\E KCILOE QET GN AGKTEKDE\Q… IE@MAOGUD Luooy Lmzmmrs
^Q.
GOD @UM\D
^Q.
@\GPTB @UM\D
Emroy-stm`e stmrtups + gpeksgurae
KEP @UM\D
IMA\G VE\QVEATC^E
VUQBCK@ QBM\V CK^EQTG\Q CK^EQT G\Q TG \ETBCKJ AGIVETCTC^E MD^MKTM@E
IMA\G VE\QVEATC^E
IE@MAOGUD M@@\EQQCGK AGKTCKUEQ NUOO NG\AE… I&M wec`bck` ck bc`b gk tbe samoe tbese dmys wctb twg gn tbe lc``est demos gn tbe omst > yemrs aogsed ck tbe omst =< igktbs
IMA\G VE\QVEATC^E
\EMOCTS8 IE@MAOGUDQ 9 ABEMV PCTB AMQB: ‟LC@’ I&M CQ \EOMTC^E… Ie`maoguds spekd m pmotry 1% gn amsb gk I&M: poekty gn rggi tg step up spekdck`
Oet–ss lrcey speauomte gk ie`maogud I&M… Oet–
IMA\G VE\QVEATC^E
MIMXGK G\ @GG@O E TG T G LUS QMOEQNG\AE MQ M JCOOE\ MVV CK TBE AOGUD7
Neeock` tbe lrukt gn Icargsgnt Pby kgt…
ukderauttck` Dykmicas tg seoo austgiers gk `gck` moo ck wctb Mzure
IMA\G VE\QVEATC^E
ICA\GQG NT TG TG LUS GJTM GJT M TG TG \E@MC K GPKE\QB CV GN ‟EKTE\V\CQE’ CDEKTCTS7
Agktckues maqucrck` agipmkces tg re`mck cdektcty nggtbgod ct ogst ck aogud
Vrgnesscgkmo cdektcty
Versgkmo cdektcty
Deveogper cdektcty
Ekterprcse cdektcty
Pbmt mlgut MC mkd cts prgicse tg resbmpe teabkgog`y mkd trmksngri lusckess ms we jkgw ct7
IMA\G VE\QVEATC^E
<6=0 9 QTM\TUVQ V\G^ED GUT QSQTEIQ GN CKTEOOC@EKAE (QGC) IGDEO NG\ MC Qysteis gn Ckteooc`ekae mre bc`boy ngaused mkmoytcamo systeis cktekded tg sgove lusckess
^moue aremted aremted ly8 ly8 • Desc`kck` prgduats nrgi dmtm ampmlcoctces ampmlcoctces up tg user expercekae mkd kgt tbe gtber wmy mrgukd • Qgntwmre UC ms ckvcscloe ckvcscloe ms pgsscloe ; nmkay nmkay @UCs. Kmie gn tbe `mie cs imjck` tbe wgrjgw ms semioess ms pgsscloe.
abmooek`es mkd glheatcves (c.e. ckaremse revekue mkd austgier expercekae, ciprgve gpermtcgks, reduae rcsj)
^moue aremted ly8 ly8 • Eileddck` dgimck experts cktg tbe delu``ck` delu``ck` mkd byper-pmrmieter tukck` prgaess • Ckagrpgrmtck` needlmaj nrgi buimk experts cktg tbe systei gn reagrd (QG\)
^moue aremted aremted ly8 ly8 • Ckte`rmtck` dmtm nrgi iuotcpoe sguraes ckaoude kgkkgktrmdctcgk ckngrimtcgk rcab abmkkeos • Kgveo kew kew ngris gn dmtm dmtm ampture ampture
IMA\G VE\QVEATC^E
MQ IEKTCGKED OMQT SEM\, AGIVETCTC^E NG\AEQ AGKTCKUE TG LE CK NOUR… Agipetctcve ngraes wcoo le ck ux ms tbe MC omkdsampe agktckues tg deveogp mt rmpcd speed.
Bere cs wbere tbck`s aurrektoy stmkd mkd dcreatcgkmooy wbere tbey mre `gck`8
Dmtm igmt7
Mo`grctbica dcnnerektcmtcgk7
Dmtm prgduat dcnnerektcmtcgk7
Pemjer8 stcoo m sc`kcamkt lmrrcer, lut
Pemjer8 tgu`b tg sustmck wctb gpek
Qtrgk`er8 Tbe jey vmoue drcver
ct–s nmster tg deveogp mkd tbus bmrder tg sustmck m dmtm igmt.
sgurae, lut tbere cs sgie vmoue ck kgveo trmckck`, prgock`, delu``ck`, mkd testck` prgaesses.
igvck` ngrwmrd cs deveogpck` prgduats lgttgis up, nrgi dmtm mkd mkmoytcamo ampmlcoctces tg nemtures mkd user expercekae, mkd aremtck` m vcrtugus oggp letweek tbe twg.
Ogaus gn ngaus sbcntck` nrgi tbe qumktcty ygu gwk tg tbe prgaess ygu use tg sustmck tbese mssets*
IMA\G VE\QVEATC^E
A\EMTCK@ TBE VE\NEAT PCKDGP NG\ IE@ MAOGUDQ TG TG #PCK CK QGC \MAE += ngr lc` teab, -= ngr stmrtup agipetctgrs Qtmrtups prgved QGC ck tbe ngri gn pgckt sgoutcgks, lut omr`er vekdgrs mre agick` ck tg stctab tg`etber ampmlcoctces cktg igre bgocstca MC-pgwered sgntwmre ‟suctes’
Mr`umloy tbe jck` gn QGC mt tbe igiekt wctb very
@gg`oe oeverm`ed cts MC mriy tg lucod Agktmat
cipresscve sucte gn MC-pgwered LC gnnerck`s ukder
Aekter MC, wctb m sucte gn ampmlcoctces tg mutgimte
Lut wmct… csk–t tbe Mabcooes Beeo gn ie`maoguds m omaj gn ngaus gk tbe detmcos gn remo-wgrod mppocamtcgks7 …weoo @gg`oe cs prgvck` us moo wrgk`
<6=2 9 MC stmrtups retr retremtck` emtck` tg tbe deep ‒kcabes– tg `ekermte kew agipetctcve pgwers
IMA\G VE\QVEATC^E
AGICK@ GUT TBE PGGDPG\J8 MC LCX V\GAEQQ MUTGIMTCGK MQ MK MVC Imjck` kmkacmo MIO mkd JSA agipocmkae wgrjgws ms semioess tg set up ms Qtrcpe, mkd ms emsy ngr mkmoysts tg use ms TurlgTmx
Exmipoe8
Qcipoe abeajocst ngr mkmoysts tg igkctgr prg`ress Typcamo JSA/MIO wgrjgw8
Ckngrimtcgk abeaj
Qmkatcgk ocst sareekck`
Ke`mtcve kews sareekck`
Gk`gck`/ trmksmatcgk igkctgrck`
^ertcamo Tbeie #=
IMABCKE OEM\KCK@
TO:D\
IE@MAOGUD M@@\EQQCGK AGKTCKUEQ NUOO NG\AE…
=
Despcte bgpenuo prgicse, stmrtups rmack` tg deigarmtcze MC mre kdck` tbeiseoves stuaj letweek gpek sgurae mkd m aogud pomae.
<
Tg seoo tg LC7 Dmtm sacektcsts7 Gr strmc`bt tg tbe lusckess7 Kg imtter wbg tbe luyer cs, tbere agktckues tg le m dcsagkkeat letweek luyers mkd seooers gn dmtm sacekae tggos. Armaj tbe agde mkd ygu bmve m lcoocgk dgoomr lusckess ck sc`bt.
1
Tbe Eipcre Qtrcjes lmaj. Omr`e teabkgog`y agipmkces mre #wckkck` mt MC.
IMABCKE OEM\KCK@
NUTU\E GN LUQCKEQQ 9 DMTM-D\C^EK (DUB…)
‟Ly <6<=, cksc`bts-drcvek lusckess wcoo stemo $=.2 trcoocgk m yemr ck revekue nrgi agipetctgrs tbmt mre kgt cksc`bts-drcvek’
IMABCKE OEM\KCK@
TG NUEO TBE NC\ E, DMT DMT M AGOOEATCGK AGKTCKUEQ TG @\ GP UKMLMTED…
• 36% gn dmtm dmtm ck excs excstek tekae ae wms wms aremt aremted ed ck ck tbe omst <4 igktbs • Oyck` Oyck` ck tbes tbese e dmtm dmtm sets sets mre mre jeys jeys tg tg
IMABCKE OEM\KCK@
… LUT TBE\E–Q M QB G\TM@E G\TM@E GN DMTM DMTM QACEKTCQTQ TG IMJE QEKQE GN CT MOO Deimkd ngr ‟Imabcke Oemrkck` Ek`ckeers’ mkd ‟Dmtm Qacektcsts’ bms `rgwk >-=6x ck omst 5 yemrs
‟Trust ie, C amk expomck…’
IMABCKE OEM\KCK@
EKTE\V\CQEQ BM^E OGTQ GN MKMOSQTQ, MKMOSQTQ, KGT EKGU@B DMTM DMTM QACEKTCQTQ IaJcksey @oglmo Ckstctute predcats tbe UQ eagkgiy wcoo le sbgrt <56j dmtm sacektcsts ly <6<4.
IMABCKE OEM\KCK@
LEAMUQE TBE IE@MAOGUDQ QAGGV UV M OO TBE LEQT TMOEKT T MOEKT
Igst MC tmoekt wgrjs bere…
… tg gptcicze tbe gutput gn…
IMABCKE OEM\KCK@
<6=2 EKTE\V\CQE MC QEKTCIEKT 9 VEQQCICQTCA GVTCICQI…
>5% gn exeas mre luoocsb
mlgut tbe pgtektcmo gn MC ck tbecr lusckess…
…Lut gkoy 13% leoceved mdgptcgk wcoo `rgw agkscdermloy ck <6=2
IMABCKE OEM\KCK@
…LUT TBES M\E @ETTCK@ CKTG @EM\ TG DG CT \C@BT Milctcgus mttctudes8 mttctudes8 ‟MC cs m agipetctcve dcnnerektcmtgr. Pe Pe
wmkt tg gwk tbe igdeo, we dgk–t wmkt Vmomktcr tg gwk ct.’ \emocstca reaructck` tmatcas8 Mvgcdck` tmoekt wmrs wctb tbe
wel-samoes ly expmkdck` bcrck` ck Ckdcm, mkd bcrck` Imstersoeveos rmtber tbmk VbDs. Bemotby sjeptcacsi8 ‟Pe bmve ogts gn excstck` re`resscgk
igdeos tbmt mre keoy tuked. Deep oemrkck` ngr imky use amses cs hust `gck` tg le ckareiektmo mkd igre expekscve rc`bt7’
‟Qucts mkd Bggdces’ mt @godimk Qmabs
IMABCKE OEM\KCK@
1 IGDEOQ NG \ DMTM-D\C^EK DMTM-D\C^EK CKQC@BTQ
#=8 DMTM QACEKTCQTQ
#<8 ‒ACTCXEK– DMTM QACEKTCQTQ
#18 LUQCKEQQ UQE\ QEON-QE\^ QEON-QE\^CAE CAE
Aektrmo dmtm sacekae `rgup deocverck` cksc`bts tg tbe lusckess.
Lusckess ckteooc`ekae `rgups usck` @UC-lmsed MutgIO tggos tg deocver IO cksc`bts wctbgut tbe beop gn dmtm sacektcsts.
Lusckess pegpoe usck` sgntwmre wctb pre-pmajm`ed IO igdeos mkd repgrtck` dmsblgmrds tg `ekermte IO cksc`bts.
Exmipoe Ekterprcse
Exmipoe Ekterprcse
Exmipoe Ekterprcse
Tgp Tcer Lmkj
IMABCKE OEM\KCK@
KG N\EE OUKAB NG\ ^EKDG\Q, EMAB LUSE\ BMQ ]UC\JQ MKD LM@@M@E Dmtm sacektcsts tmje mk gpek sgurae rst mpprgmab tg tggock` mkd wcoo
gkoy pmy ngr abemp pgckt sgoutcgks tbmt mre emsy tg use mkd sgove m very pmrtcauomr keed.
CT stcoo bms m lmd tmste ck tbecr igutb nrgi nmcoed lc` dmtm prgheats. Lomaj
lgxes mre m dekcte KG!
Lusckess exeas amk lmreoy use Tmloemu Tmloemu wctbgut mk mkmoyst–s beop,
kevertbeoess mtteipt m kew tggo.
25% gn Lc` Dmtm
prgheats nmco* per @mrtker
IMABCKE OEM\KCK@
DMT DMTM QACEKTCQTQ8 TCKJE\E\Q PBG V\ ENE\ NOERC LCOCTS/AGKT\GO GN GQQ
Tbe ckdustry cs oemvck` QMQ mkd `gck` GQQ
IMABCKE OEM\KCK@
LUT QCKAE IO QTCOO MCK–T EMQS… Ct tmjes igre expercekae tg tuke/delu` imabcke-oemrkck` mo`grctbis enacektoy tbmk tg tuke/delu` re`uomr agde \ggt-amuse mkmoyscs ck MC cs vmstoy igre agipoex tbmk re`uomr sgntwmre…
k ` c s e d i b t c r g ` o M
Qgntwmre deveogpiekt 9 bgurs
Imabcke oemrkck` 9 dmys
Cipoeiektmtcgk
Twg dciekscgks gn ckvestc`mtcgk8 •
mkd ogk`er tcie ayaoe testck` tbe x
Mo`grctbi desc`k
Ngur dciekscgks gn ckvestc`mtcgk8 •
Mo`grctbi desc`k
Pby7 •
\e-trmckck` mo`grctbi gk dmtmset cs tcie agksuick`,
IMABCKE OEM\KCK@
QTM\TUVQ QT M\TUVQ M\E LUCODC K@ MUTGIMTCGK MUTGIMTCGK TGGOQ QVMKKCK@ TBE EKT C\E VCVEOC KE
Igdeock` 9 emscer tg mutgimte
Dmtm prep/ETO
Nemture ek`ckeerck`
Igdeo mkd byper pmrmieter agk`urmtcgk seoeatcgk
Igdeo trmckck` mkd perngrimkae revcew
Igdcamtcgks tg oemrkck` rmte, re`uomrczmtcgk, nemture preprgaessck`, eta.
Dmtm prep + igdeo depogyiekt 9 bmrd tg mutgimte
Igdeo prgduatcgk, depogyiekt, mkd igkctgrck`
IMABCKE OEM\KCK@
OMKDQAMVE GN ^EKDG\Q (MKD GVEK QGU\AE V\GHEATQ) CK IO MUTGIMTCGK
IMABCKE OEM\KCK@
^EKDG\Q MUTGIMTCK@ MUTGIMTCK@ IGD EO DE^EOGVIEKT TMOJ M ^E\S LC@ @ MIE LUT… Dmtm Qacektcsts `ekermte igst gn tbecr vmoue iuab omter wbek tbey mppoces predcatcgks tg `ure gut ‟wbmt ct iemks’ ngr tbe lusckess. Bgw vekdgrs imrjet tbecr MutgIO prgduats8
Vrep
MutgIO Bgw MutgIO cs matumooy peraecved8
Vrgduatcgk
Bgw MutgIO cs matumooy peraecved8
Vrep
MutgIO
Vrgduatcgk
IMABCKE OEM\KCK@
VE\AEC^ED ^MOUE GN MUTGIO 9 KGT BC@B EKGU@B TG HUQTCNS IMHG\ QVEKD
‟Gur lest let mre simrt ek`ckeers, ek` ckeers, kgt MutgIO tggos. Pe Pe keed tg samoe gur dmtm sacekae gr`mkczmtcgk sc`kcamktoy tg see remo ocnt nrgi tbese tggos. Motbgu`b tbere mre mrems wbere MutgIO amk beop us, we amkkgt hustcny tbe ckvestiekt.’ ckvestiekt.’ - Abcen Dmtm Gnaer mt N566 eAgiierae agipmky
‟Byper-pmrmieter ‟Byper-pmrmieter tukck` Znmkay teri ngr tcie-cktekscve pmrt gn igdeo `ekermtcgkY wcoo sggk le m agiigdcty.’
IMABCKE OEM\KCK@
IEMKPBCOE, IE@MAOGUDQ BM^EK–T LEEK QCTTCK@ CK TBE VEMKUT @MOOE\S… ‟Pe wcoo wmct ngr wbmt Mimzgk reoemses ck tbcs spmae ’ - Abcen Dmtm Gnaer mt N566 eAgiierae agipmky agipmky
Dmtm prep/ETO
Nemture ek`ckeerck`
Qggk
Qggk Aogud Agipgser
Qggk
Igdeo trmckck` mkd tukck`
Igdeo prgduatcgk, depogyiekt, mkd igkctgrck`
IMABCKE OEM\KCK@
BEKAE MUTGIO AG–Q \E-G\CEKTCK@ V\GDUATQ TGPM\DQ TBE LC MKMOSQT MutgIO stmrtups mre twemjck` tbecr prgduats mkd iessm`ck` tg wck gver tbe Tmloemu wceodck` LC mkmoyst argwd
IMABCKE OEM\KCK@
PBEK SGU T\S TG A\EMTE V\GDUATQ NG \ IUOTCVOE QTMJEBGODE\ QTMJEBGODE\ Q PBEK VOEMQCK@ GKE AMIV CQ TGU@B EKGU@B… Dmtm sacektcsts/IO ek`ckeers
• Teabkcamo eabkcamo prgduats prgduats • Detmcoed Detmcoed nemture nemture sets sets mkd nuoo nuoo exteksclcocty
Lusckess mkmoysts
• Kg agde agde @UCs, @UCs, lut agipoex agipoex ngr mk uksgpbcstcamted user
• Kg agd agdee @UCs @UCs • @umrdrmco @umrdrmcoss mkd ‒trmckck` ‒trmckck` wbeeos– wbeeos– ngr ckexpercekaed users
IMABCKE OEM\KCK@
LC ^EKDG\Q M\E AGICK@ CK BGT… Expeat moo igderk LC vekdgrs tg reoemse mk MutgIO prgduat gr luy m stmrtup ly ekd gn kext yemr
Oggjer austgiers amk kgw dg MutgIO wctb kew @gg`oe Lc`]ueryIO ckte`rmtcgk
Tmloemu lgu`bt Eipcrcamo Qysteis ngr MutgIO
Moteryx cs jkgwk ngr cts @UC-lmsed ETO tggo
Ck <6=0 ct maqucred dmtm sacekae stmrtup Sbmt
Gur bukab8 Moteryx reoemses m @UClmsed MutgIO tggo ck emroy <6=3
Tbese MutgIO vekdgrs hust keed m lremj… Mkywmy,, igvck` gk… Mkywmy
IMABCKE OEM\KCK@
IG^E G^E \ LC@ DMTM DMTM M\ABCTEAT, DMTM DMTM CKN\M EK@CKEE\ Q AGICK @ CK Tbe ‒lc` dmtm mrabcteat– `gt red mkd wms repomaed wctb tbe dmtm cknrm ek`ckeer, wbg–s wbg–s remdy tg prgpgse m igre kciloe mkd dcstrcluted mpprgmab tg deveogpck` mk ekterprcse dmtm pomtngri ngr tbe lusckess.
IMABCKE OEM\KCK@
+ ^E\TCAMO-QVEACN CA DMTM DMTM VOMTNG\IQ 9 LSVMQQCK@ DMTM DMTM QACEKTC QTQ + LC M kew amte`gry amte`gry dulled ‟austgier ‟austgier dmtm pomtngri’ pomtngri’ cs eier`ck` eier`ck` ms m purpgse-lucot purpgse-lucot dmtm pomtngri tg beop imrjeters imrjeters le igre dmtm-drcvek wctbgut tbe beop gn speacmo ckterkmo `rgups Exmipoe vekdgrs8
Pbmt tbey dg tgdmy
Pbmt tbey wcoo dg ck tbe nuture
=. Agooeat Agooeat dmtm dmtm nrgi iuotcpoe iuotcpoe sgurae sguraess mkd gr`mkcze gr`mkcze tbei tbei cktg agkstmktoy updmtck` austgier se`iekts. <. Moogw imrje imrjeters ters tg prg`rmi prg`rmi ruoes ruoes ngr bgw bgw emab se`iekt se`iekt reaecved eimco mutgimtcgk prg`rmis.
Mutgimte igre gn wbmt m dmtm sacektcst amk dg ngr tbei8 =. Lucod MutgIO nemtures tg moogw imrjeters tg tg imje predcatcgks ocje wbetber m austgier wcoo aburk gr ic`rmte tg mkgtber se`iekt sg tbey amk tmje prevektcve iemsures.
IMABCKE OEM\KCK@
\MIVMKT EKTE\V\CQE CKTE\EQT CK MUTGIMTED MUTGIMTED DMTM DMTM V\EV TBCQ SEM\ Vrgocnermtcgk Vrgocnermtcgk gn argss-dmtm argss-dmtm set mkmoytcamo prgheats. LC mkd dmtm sacekae temis mre
leagick` igre mdvmkaed, ngrack` CT tg rcp tbe lmkdmcd gnn tbecr nmcoed dmtm imkm`eiekt ckctcmtcves mkd prepmre dcspmrmte dmtm sets ngr mkmoyscs. Tbey mre stmrved ngr mky sgoutcgk tbmt amk beop tbei dg ct ck mk mutgimted wmy! Ckterest ck ukstruatured dmtm. Igst ekterprcse
dmtm cs ukstruatured, mkd tbe prgicses gn MC bmve moo sgrts gn stmjebgoders ck tbe ekterprcse wgkderck` bgw tbey ic`bt le mloe tg kgw oeverm`e ct.
Dmtm sacektcsts ocve ck dmtm aoemksck` mkd bmte ct…
IMABCKE OEM\KCK@
IGDEO DEVOGSIEKT 9 \MAE TG LE TBE BE\GJU G N IO
‟Pe imde <6 igdeos omst yemr. Gkoy twg imde ct tg t g prgduatcgk!’ Abcen Dmtm Qacektcst mt m imhgr Pmoo Qtreet Qtreet Lmkj. Dmtm sacektcsts rmreoy bmve strgk` ek`ckeerck` lmaj`rgukds mkd keed beop wctb tbe imkumo agdck` requcred tg imje tbecr igdeos MVC maaesscloe tg tbe rest gn tbe lusckess. Kew tggos mre mutgimtck` tbe prgaess gn igdeo depogyiekt iuab ocje Bergju mutgimtes \uly mpp depogyiekts
9
Pe aguodk–t tmoj ekterprcse MC tbcs yemr wctbgut iektcgkck` tbcs `uy…
IMABCKE OEM\KCK@
N\GI XE\G TG BE\G8 QMOEQNG\AE BMQ KG ICKDQBM\E CK MC
IMABCKE OEM\KCK@
…LUT QMOEQNG\ AE BMQ JEVT LUQS LUSCK@ U V MC QTM\TUVQ QTM\TUVQ TBE OMQT 1 SEM\Q
IMABCKE OEM\KCK@
MC EOCTCQTQ PCOO QTCAJ UV TBEC\ KGQEQ, LUT PE TBCKJ QMOEQNG\AE MC CQ CIV\EQQC^E Qmoesngrae bms stctabed cts kewoy maqucred mssets cktg m =66% mutgimted imabcke oemrkck` pcpeocke
@UC-lmsed IO igdeo lucoder tg predcat mky lomkj eod ck QNDA
Kgte8 ukocje Dmtm\glgt mkd
Gut gn tbe lgx mpps ocje m smoes oemd sagrer
Dmtmcju, Ecksteck bms tbe prgper `umrdrmcos tg eksure lusckess users dg kgt imje icstmjes ocje cktrgduack` tmr`et dmtm oemjm`e
]ucaj peej cktg tbe nuture…
IMABCKE OEM\KCK@
LC BMQ BCQTG\CAMOOS LEEK M IEQQS CKDUQT\S… CKDUQT\S … Tgdmy–s LC tggos aomci tg deigarmtcze deiga rmtcze LC…lut tbey bck`e gk mk cdemo, ukremocstca requcreiekts. Tbey requcre m user wbg cs ampmloe gn msjck` tbe8
=
\c`bt questcgk. Msjck` tbe r c`bt questcgk requcres mkmoytcamo sjcoos. Tbcs cs m bmrd msj n gr tbe kgkdmtm prgs tbmt imje up tbe imhgrcty gn eipogyees.
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Agrreatoy. Igst LC tggos bmve ‟cktuctcve’ @UCs, lut tbey stcoo requcre extekscve trmckck` tg use mkd tbus users ekd up usck` tbei ckagrreatoy.
1
Gk tbe rc`bt dmtm. Tbe user iust bmve maaess tg tbe rc`bt dmtm mkd prerequcscte jkgwoed`e mlgut tbe ukderoyck` dmtm struature tg msj tbe rc`bt
questcgk ck tbe rst pomae.
TO:D\8 sjcooed lusckess mkmoyst reimck tbe agkduct tbrgu`b wbcab tbe rest gn tbe lusckess ckternmaes wctb mkmoytcas. Mkd vekdgrs mre agkstmktoy gvertbrgwk gvertbrgwk wbekever mkmoytcas prgheats `g bmywcre.
IMABCKE OEM\KCK@
‒MATCGKMLOE ‒MATCGKMLOE CKQC@BT Q– CQ TBE NUTU\ E GN LC (MK D MOO QP NG\ TBMT IMTTE\…) ‒Matcgkmloe ‒Matcgkmloe cksc`bts ek`ckes– wcoo nuooy mutgimte tbe dmtm sacektcst ly dcreatoy ockjck` amuse mkd amusmocty ck lusckess gutagies ygu tg mkgimoces ck ygur = …dmtmVgcktck` mkd prgvcdck` m dcm`kgscs
1
m kmturmo omk`um`e ckternmae tg msj < …wctb aomrcamtcgks mkd `ucde tbe mkmoyscs
… Mkd su``estcgks ngr bgw tg respgkd tg dmtm trekds ms weoo ms `ucdmkae gk bgw tg ruk simoo
IMABCKE OEM\KCK@
JES TMJEMPMSQ NG\ EM\OS-QTM@E IO QTM\TUVQ Imje ygur prgduat sg emsy m 1 yemr god amk use ct! Drgp tbe nemture logmt — ygu–oo dce lengre ygu leagie everytbck` ngr everygke. Ckareiektmo mo`grctbica mdvmkaes mre bcttck` m pomtemu. Igst gn tbe ukcque vmoue ck ygur prgduat wcoo agie dgwk tg tbe user expercekae.
Dgk–t lucod ngr iuotcpoe luyer persgkms. Kgt gkoy cs ct bmrd ekgu`b tg lucod sgietbck` ck tbe dmtm sacekae spmae wctb lmsca prgduat imrjet t, lut luyers mre sjeptcamo gn agoomlgrmtcgk agoomlgrmtcgk pomtngris: ‟ZR vekdgr–sY agoomlgrmtcgk nemtures were kever ckterestck` tg us leamuse we dgk–t leoceve agoomlgrmtcgk letweek dmtm sacekae mkd LC temis cs pgsscloe.’ - Bemd gn IO & Mkmoytcas mt m luo`e lrmajet lmkj.
Vomy kcae wctb everygke. Tbe spmae cs argwded mkd ct imy seei ocje m wmr zgke gut tbecr wctb omr`e teab agipmkces ck mdhmaekt mrems imjck` m spomsb ck tbe spmae. \eieiler tbmt tbe TMI cs imsscve mkd kg gke bms truoy armajed tbe agde bere. Imky amk wck. Tbe imrjet dykmica wcoo le scicomr tg LC, wbere tbere mre iuotcpoe LC pomtngris wctb 36% nukatcgkmocty gveromp. Ckte`rmte wctb everygke reoevmkt, stmrtck` wctb tbe imhgr LC vekdgrs.
Try `gck` vertcamo. Tbe exct gppgrtukcty wgk–t le ms omr`e lut mt oemst ygu wgk–t le agipetck` wctb tbe icoocgk gtber stmrtups mtteiptck` tg le tbe
^ertcamo Tbeie #<
AOGUD KMTC^E Pctb agktrclutcgks ly8
^cpck Abmimjjmom Abmimjjmom Vrckacpmo mt Pgrj-Lekab & Aogud Kmtcve Qeatgr Oemd
TO:D\
AOGUD V\EDCATCGKQ
=
Icargsgnt cs imjck` ckrgmds ck tbe ekterprcse. @gg`oe cs stcoo lebckd (ngr kgw)
<
^ekdgr ogaj-ck nemrs steer ekterprcses tgwmrds iuotc-aogud
1
Aogud kmtcve stgry agktckues tg ukngod wctb dc`ctmo trmksngrimtcgk ckctcmtcves drcvck` tbe ckexgrmloe sbcnt
4
Qcte reocmlcocty ek`ckeerck` (Q\E) igdeo cs moo tbe rm`e ngr gpermtck` tbe aogud. Tbe lmttoe bms le`uk tg le tbe Qmoesngrae gn Q\E ck aogud erm
TO:D\
IE@MAOGUDQ 9 AGKTCKUE TG DUJE CT GUT TG OGAJ CK EKTE\V\CQEQ Lescdes m new sercgus re`cgkmo pomyers ocje Moclmlm, `oglmo ekterprcses bmve 1 imck imrjetpomae lmzmmrs tg abggse nrgi tg pgwer tbecr dc`ctmo trmksngrimtcgk8
VOMSE\ #= (AMTE@G\S OEMDE\)8 TBE EKTE\V\CQE AGQTAG
VOMSE\ #< (NG\ KGP)8 EKTE\V\CQE BE\CTM@E
VOMSE\ #1 (JCOOE\ V\GDUATQ)8 LUT PBE\E–Q TBE EKTE\V\CQE OG^E7
V\GDUAT QT\MTE@S
V\GDUAT QT\MTE@S
Tbe igkgaogud tbmt–s `ggd ekgu`b ngr igst tbck`s, kgt
Vomy tg ckterkmo strek`tbs8 Ukderserved ekterprcse wgrjogmds
@gg`oe sbckes strek`tb ck imabcke oemrkck`, deveogper
mimzck` ngr mkytbck`. Bemdck` dgwk prgprcetmry pmtb ms
ocje oe`may Icargsgnt prgduats, pomtngri mkd mppocamtcgk
tggos, mkd a gktmcker grabestrmtcgk (Julerketes).
igst servcaes mre ckte`rmooy tced tg tbecr puloca aogud
servcaes ngr igderk ekterprcse mpps.
@TI QT\MTE@S
mrabcteature.
@TI QT\MTE@S @TI QT\MTE@S
V\GDUAT QT \MTE@S
Qtrgk` ekterprcse suppgrt igdeo.
M``resscve ekterprcse smoes8 ogaj-ck, omkd-mkd-expmkd.
Bcstgrcamooy @gg`oe bmsk–t amtered tg tbe ekterprcse wctb smoes & suppgrt. @gg`oe Julerketes Ek`cke gk-prei sc`kmock` m abmk`e7
LC@ ERCQTEKTCMO ]UEQTCGK LC@ ERCQTEKTCMO ]UEQTCGK Mimzgk amk–t moogamte 16 tgp VbDs tg sgove m sck`oe prgloei.
Pcoo ekterprcse abgps truip Mimzgk–s Mimzgk–s samoe mkd sagpe7
LC@ ERCQTEKTCMO ]UEQTCGK Despcte tbe ckaredcloy kcae pegpoe we ieet mt @gg`oe,
AOGUD KMTC^E
ICA\GQGNT 9 LC@@EQT OEMV CK VGQCTCGK TBCQ SEM\
Icargsgnt cs mt oemst ms prevmoekt ms Mimzgk ck gklgmrdck` omte igvers tg tbe aogud
… Mkd sc`kcamkt depogyiekts bmve ckaremsed tbe igst ck Mzure gver tbe omst =< igktbs
AOGUD KMTC^E
…PCTB IMHG\ ERVMKQCGK VOMK Q TG LGGT
AOGUD KMTC^E
@GG@OE 9 QC@KCNCAMKTOS LEBCKD
