2-5---swiggy.docx

CHAPTER-II REVIEW OF LITERATURE

1

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Introduction about the sector Foo d

delivery market in in

India worth over 12.5 12. 5 billion, billion, Online Online food delivery is

contributing more than 7% to this market. More than 50,00 50 ,00 0

restaura nts in

India

prov pr ovid ides es home delivery, deliv ery, indica ind icates tes a very ver y high pote po tent ntia iall and untap un tapped ped market mar ket in online food delive ry space . Players in the industr y broadly classifi ed into into three categories - --

o

Fully Fully integra ted:

Those who proces pro cesss food and delivers

(Dominos,

McD etc) o

Delivery as a Service

o

Aggregator s: Provides a platform

for customers c ustomers

where they

could

discov er restau rants , navigate through menus menus of different cuisines, and select the food.

Delivery made

by

the restaur ant.

In

short,

aggregates information information about food for customers and function function as an order ord er

generating

channel

for

restaura nts.

(Swiggy, (Swiggy,

Zomato,

FoodPanda etc) Reasons for growth in online food delivery industry:

o

Increase in disposable income income and deep er

internet internet

penetration

of

customers customers (web/mobile). o

Restaurants Restau rants tying tying up with onlin onlinee food delivery platforms claim to get a profit margin of more than 2 to 3% than dine- ins.

These days’ peop pe ople le are ar e pron pr onee to placing placi ng food foo d orde or ders rs online and capitalisi capit alising ng this trend a lot of resta urants are yieldin yielding g good returns by registering re gistering themselves on online online ordering sites like like Food pand a,

Tastykhana, JustEat, HyderabadSp ecial etc

and many many local ordering websites are also following suit. suit.





















Driving factors

Greater awareness and and disposable income income along with with deeper dee per Internet penetration, availa availabil bility ity of more payment options, long working hours and erratic lifestyle lifestyle are ar e contributing online food ordering business. At the same time, time, with more and more people wanting wanting healthy healthy food, or food simi simila larr to home home cooked coo ked meals that too easy eas y on the pockets pocke ts is leading leading to the rise of online online food busine business ss in the coun country try.. Nixon Nixon Dsouza, Dsouza, Brand Brand Manager Manager,, Nom Nom, says, says, “Penetrating through every commercial aspect humans humans have started start ed using technology for everything everything and food foo d ordering orderi ng is one

such

developments”.

Rohit Chadda, MD and Founder Foodpanda, believes, “Online ordering is convenient giving the customers a broader option to choose from the restaurants listed on the website.”

Future of the business

As per the industry industry experts, the overall food delivery delivery business is more than th an USD 7 billi billion on to which which online online food ordering contributes contributes 5-7 5- 7 percent and is growing 40 percent perce nt per year than dine- in culture. The margin margin is however two to t o three perc p ercent ent higher in deliveries. According to t o Ritesh Dwivedy, Dwivedy, MD and CEO, JustEat, “The future seems bright for the online food business in India, as we are trying trying to catch up with developed develope d markets where 30 percent percen t of delivery delivery takes place place thr throug ough h onli online ne channels.”

Major players

Online Online food ordering orderin g is at an a n exciting phase phas e now. Many local and national players are joining joining the space. In fact the foreign brand JustEat has also tied up with the Bangalore based HungryZone. Foodpa Foo dpanda nda which which started its business business from Delhi-NCR is the major player in the segment segment followed by JustEat Ju stEat and TastyKhana, a Pune initiati initiative. ve. Besides, Besid es, DeliveryChef, DeliveryChef, BigBite, BigBite, Titbit and eatallnite eatallnite are the emerging emerging players player s in the online online food delivery market m arket which is estimated esti mated to grow at 40 percent annually.





















Benefits

Placing food orders ord ers online online benefits consumers, restaurants and the food delivery players. For Fo r consumers, it is not only an easy and convenient tool but it is also a great platform to avail good discounts. Vasul Chauhan, Restaurant Manager, Smokeys Barbeque & Grill, said, “We have partnered with JustEat to explore new business opportunities opportunities and give give a push to our already successful home delivery format but till now the response is not overwhelming.” However, However , Dwivedy is of the opinion that, t hat, “The profit profit marg margin in is 2-3 2- 3 percent percent high higher er in deliverie deliveriess as compared compa red to dine-in these days”

Marketing strategies

Online Online food delivery platforms largely try to be present prese nt in all the t he channels that drive awarenes awa reness. s. For example, newspapers, television, hoardings and billboards to the social networking sites like Facebook and Twitter, they advertise in all. Chadda explained, “We give about 15-30 percent discounts on ordering through us. At the same time we have also organised several seve ral campaigns including the food gifti gifting ng programmes and buy one get one freedeals.”

Tabl e 1





















Introduction about the the company co mpany Swiggy is a Mumbai based company founded by Harshvardhan Mandad & fellow fellow IIT alumni alumni in 2 014 having having 400 + employees, 2000 20 00+ + daily daily orders ord ers,, and association associa tion with with 4000+ 40 00+ part pa rtne ners rs

restaurant resta urants. s. It Raised $3 milli million on from Nexus

Venture

and Sequoi Seq uoiaa Partn Par tner erss in serie se riess A funding. Tiny Owl Ow l also als o raise rai sed d

Rs 100 crore from Matrix Matrix Partners, Nexus Venture Venture partners and and Sequoia Partners in

series

B funding. Tiny Owl

is

planning

to

expand expa nd their

business busin ess

operations operati ons to 50 cities in in India. Target is to pas s 50, 000 daily orders ord ers before end of the year. Ord er

placement is

available available

online online payment.

are COD CO D and

through mobile mobile app. Payment options Delivery time estimated

30 - 45

minut minutes es for each order depend ing on the locatio n of the restaur ant. Features of app:



Detects Detects location of app user automat icall y.



User can choose from more than 4000 restaurants.



Saves the order history and addresses.



Customer support team with strengt h of more than than 100



No extra ext ra fees charg ch arged ed from cust cu st om ers. er s.

Swiggy would begin charging charging restaur ants 10 - 20

percen t

commission commission

per

orde r this year. The service does doe s not currently make money. It is the Official Official food orderi ng app of Mumbai Indians IPL team. It Uses VVIP passes, meet & greet MIs etc for social media marketing.

Marketing expansion.

campaign #Anythingforfood #Anythingforfood launched as a part par t of their their panpan - India





















Competitors 

There are more than 20 Indian s tarttart - ups in online online food delivery s pace. pac e. Swiggy faces tough competition promine pro minent nt online food foo d deliver deli very y

from

Foo dPand dPa nda, a,

star st artt- up base ba sed d

Zomato.

Swiggy, Swiggy, a

in Bangalo Ban galore re is assumed ass umed

to be a compe tito r of Swi Swiggy ggyfor for its exp ansi on in Banga lore. 

FoodP anda and Zomato Zomato have got got more funding compared to Tiny TinyO O wl .



Customer o

reviews states that

Swiggy app is more sleek and hassle free compared compa red to other apps of same kind

o

Swiggy Swiggy

concentrates

on

data

and

service

more,

whereas

other players like FoodPanda concentrates more on offers. o

Unlike Unlike

other

o

of customers with with spam messages.

o

More

options

app s,

of

Swiggy

food

and

is

not

restaurants

flooding flooding

available

the the

in

email email

ids

Swiggy

app, compared compared to compet itors.

Features of the App 

The Swiggy is a location based bas ed app that lets you o rde r your food from a range of resta urants uran ts anywhere anywh ere in available cities, right right from your

mobile

phone ph one.. 

The app does almost everything for you. It’s simple and friendly UI and

is

constantl y updated b y their their team for the menus menus and prices, making it easy, convenient and reliable reliable to use. When

you start the app it detects dete cts your

location and giv gives es you you a list list of the nearby res tau rant s. 

The app provides pro vides you not not only only the lunch lunch and dinner menus, it descr de scribe ibe s each dish and and provid es you the chef’s profile.



They have recently launched the Swiggy Homemade app acce ss to food from hom homee chefs. The

Homemade

choice of having home- coo ked food, and lets

which gives gives you

app gives

you know of the

you the nearest near est























Market Research Market

resear ch is defined defined as “function that links the consumer, customer, and

public publi c to

the

marke mar kete terr

through thr ough

define marketing opportunit ies marketing

actions;

understanding

of

to

and problems;

monitor

to address add ress these

manages and

to generate,

marketing

the marketing process pro cess .

information information required information, information,

informati infor mationon- information infor mation

used us ed

identify and

refine, and

performance; performa nce; Marketing

to

and

researc res earc h

to

the

data

improve

specifies

issues, designs the methods

impleme implements nts

evaluate

the

for collecting

collection proces pro cess, s,

analyzes,

and communicates the findings and their implications. . ” . Briefly Briefly it is a systematic design, collection, analysis, analysis, and reporting findings relevant releva nt to a specific

marketing marketin g

situation situati on

facing

the

management management to make the changes necessa nece ssary ry for bett er results proa pr oacti ctive ve appr ap proa oa ch. ch .

Theref The refor ore, e, if a compa co mpany ny

prod pr oduc ucts ts or servi se rvices ces

would be profit pro fitabl ablee

Furthermo re, a comprehensive resear res ear ch

of data d ata and

compan y,

through

adoptin g

wants wan ts to know kn ow what

it should shoul d

make mak e

will enable

the

a

marke mar kett

company

allows

type

a of

rese re sear arch ch.. to

know

about the product pro duct imperfections (if there are) and to know if it has been able to satisfy customers’ needs.

It attempts attemp ts to provide accurate accur ate information that reflects a true

state of affairs. Due to market

rese arch

the company compa ny

mark etin g plan and estimate the success of its existin g plan. There are two main sources of marketing research information :

can formulate formulate a viable





















There are many many ways to conduct conduc t primary research rese arch .

By customizing customizing tried - and-

true approa app roache ches, s, focus grou ps, surveys,

interviews interviews or

you can

gain

generally bas ed

information information on

about

field field tests,

your

target

market.

Primary

sampling sampling techniques and requires st atistical

The sample size could be as

small as

1 percent percen t

of

observation, observa tion,

the market

rese arc h

is

methodologies. and thus the

information and results gathered are highly accurate. 

Secondary marketing research or desk resea rch is generally used when a

company considering, extending a business new services

into new new markets mar kets

or adding

or prod uct lines, lines, beca use it already alre ady exist in in one form or

another. another . This This information information is based bas ed government agencies,

ch ambers

on of

studies commerce,

other organizations. There are

number

marketers,

following:

which

are

the

previously

of

tra de

performed

by

associa a ssociations, tions,

and

sources sourc es

available

the

Business

libraries,

to

Public

records, Trade

associations,

Websites,

National/international

governments,

Informal contacts and Professional institutes and organizations. That is why why secondar y resear ch is relativ relatively ely cheap, and can be conducted quite quite quickly. quickly. However, However , its main main disadvantage disadvant age is that the information information gathered gathere d may be old and obsolete, th erefor e results of analysis may be ina ccur ate.

Marketing Resear ch Procedure

Stage-1 Research Purpose:The first first step in the procedure of market research resea rch is to define define research resea rch purpose. purpos e. Research se is us ll not

ll defi defi d

f ll understo understood. od. Th proced

of ful fully and





















Stage-2 Research Objectives:Research objective is accurate report repor t about

required in sequence. It understands problem

statement more accurately and in more understandable way. Research objectives are designed in such a way that chore of o f finding finding required required information ful fully ly provide the research purpose. purpose . Research objectives have three essential parts.

Research Question The research resea rch question describes inform informati ation on required by organizati organization on accountable for decision making. Research question represents the in sequence needs to obtained accordingly to research purpose. purpose.

Hypothesis Hypothesis is researcher’s view of probable answer to a research question. The Researcher may produce produce possi possible ble outcom outcomee of research research questi question on in earlie earlierr stage stage and carry out research research to answer answer that if hypothesis created at start of research was right or not.

Scope of Research Hypothesis Hypothesis development development aids keeping researc r esearch h procedure proce dure more accurate and well-focused to serve research rese arch purpose. purpos e. Another important important issue of o f the research resea rch is indica indicating ting research res earch bounda boundarie riess or research research limita limitatio tions. ns.

Stage-3 Estimating the Value of Research information: -





















Research design may include following tasks

Primary and Secondary Data analysis:There are two types of data analysis

Primary Primary data is data that research rese arch needs

to

collect by b y himsel himselff more specific to research resea rch

conducte cond ucted. d. Primary data dat a is usually usually collected through questionnaire surveys, interviews, and focus groups etc. Secondary Secon dary data is not first-hand data dat a as primary primary researc re search h it is the data that already is available available like like journals, journals, books, book s, articles, company records re cords etc.

Qualitative and and Quantitative Quantitative Research:After selecting selecting type of data required for research resea rch it is decided d ecided that what medium medium of o f data is required. Research can be through quantitative or qualitative or both depending on the wish of researcher .

Stage-5 Data Collection After preparing prepar ing questionnaire the next job is to practically practicall y get into filed filed and distribute questionnaires among group of respondents. It can also be done through On line surveys, Phone conversations, Face to face interviews,





















Stage-7 Stage-7 Reporting Results and Presentation Present ation The Last and fina finall part par t of research rese arch procedure pro cedure is to write write down in black and white white whole project proj ect finding findingss and write report rep ort that th at replies that specific resear res earch ch question questio n that was identified identified at initiation of research. Research report also includes research loom adopted, design, collection and analysi analysiss of data together together with all results results of data. This This report repor t shou should ld be in the form to be prepared for decisi decision on makers makers to be used used in decisi decision on maker maker procedure. procedure.

Simple Random Sampling A simple simple rando m sample is one in which each member of the population has an equal and independent

chance

of being included included in the random rando m sample. If the

sample is is large, this method is is the best wa y to obtain a sample representativ represe ntativ e of the population. Simple Simple rando m sampling approximates approx imates drawing a sample out of a hat: Members of a population another

are select s elected ed one at

and without without replacement;

once

a time, time, independent independ ent

a unit is selected, sele cted,

it has

chance to be selected. The steps ste ps in simple simple random sampling sampling

no

of one further

comprise

the

following: 1.

Define the population.

2.

List List all all members of the popu latio n.

3.

Select

the sample by employing employing a proc edur e

which members on the list are drawn d rawn from the sample.

where sheer chance determines























Step-by-ste p method for determining reliability of data

As soo soon n as

data collection begins, begins, steps step s can be taken to ensure the data

reliable. Following Following these the se step s

is

will will allow insig insight ht into into whether or not enough

data has has been collected to provide provide relia reliab b le (95% cert ainty) inform ation:



Determi ne coding scheme for data . Depending on the options that survey

and interview interview responden resp ondents ts have to

answer questions ,

the data

will will have

to be code d for each question. Given the type of information most state pro grams gra ms

seek se ek through thr ough interviews interv iews and surve sur veys, ys,

this data dat a shou should ld

be able abl e

to be divided into two categori es. For instance, if the question questio n is a yes or no question, then one cate gory would be yes, question asks participants to place

the other o ther would be no. If the

items items into a Likert scale,

then two

categories categor ies would be created crea ted in order ord er to determine which half of the Likert scale the data favored (with the total number of neutral neut ral counted, counted ,

divided divided

by

two,

and placed

answers answe rs being

equally into each

categories). 

Code responses . Code your responses to each answer in order to

of

the

two





















Questionnaire Design

A que sti onn air e is is a document designed with with the purpose of seeking info info rm at io n from the respondents.

Steps in Questionnaire Design:-

1. What is involved Thee researcher defines the inf Th info o rm at io n that is is being sought. 

Consider research objectives.



Discuss Disc uss with others othe rs in the the fie ld .



Literature

searches

and

wide

reading

on

Literature

searches

and wide reading on the topic. 

Review

earlier

questionnaires/scales

or

Review

earl earlie ierr que stio nna ire s/s cale s or instruments that that may may be available.

2. Drafting of questionnaire





















(elderly respondents need large font) 

Cultural and gender appropriateness.

3. Questionnaire pilot 

Trial the new

questionnaire

respo ndents ndent s or

colleagues

with with a small to

improve

group

clarity,

of

intended

remove

problems

some

resp onse

befo be fore re the main surve sur vey y 

Analyze Analyze the resp ons onses es

to the pilot survey (are

categories never used, analyz analyzee some response categories

never used,

analyze analyze the missing data, are som somee Qs misunde rstoo d?) 

Ask

the

respondents

or

colleagues

for

feedback

Ask

the

respondents respondents or colleague s for for feedback about about design design and and questions

4. Redrafting the Questionnaire 

If problems were found found then the questionnaire will will need

to

be

redrafted 

If there pilot pilo t

are major changes require d it is is best be st to then do

another





















Advantages Advantages and Disadvantages of Questionnaire Desi gn

Tabl e 2

Summary





















Very often, it is ado pted pte d

due to its rational

of making making longlong- term strategies.

This This

proc ess

is a

proces pro cesss

for identify identifying ing a specific acce ptab le strat egy for each individual

organization, organiz ation,

determined determi ned

by

its

own

pa rt ic ul ar ci rc um st an ce s. In any competitive analysis, analysis, industry structu re analysis analysis is

unavoidabl unavo idable. e.

structure

The

first step ste p in analyzing industry indust ry

is to define the market or industry. industry. Having Having

defined the market, mark et, the next step ste p in in the analysis is to identify identify the structure by analyzing

the

of that market. We can do this

exte ex tern rnal al facto fa ctors rs which may affect aff ect

the market usually usually termed include Threat Thre at Threat

as Porter’s 5 forces. These

of new entrant ent rants, s, Rivalry among

of Substitutes,

Bargaining Bargaining power

and bargaining bargaining powe r of buyers.

firms,

of suppliers

This This can also be done

using using S WOT analysis of that partic ular industry. Analyzing Analyzing the forces for ces and making judgments relative importance

on

their

should lead managers to see how

they can deal with and influence the forces, thus























analysis anal ysis and Value chain analysis. anal ysis.





















What’s the Swiggy Story?

What made Harsha, Nandan and Rahul build a platform that is Changing the way India eats? Swiggy is a phoenix that rose out of Harsha & Nandan's earlier venture, Bundl Technologies. After a slow start, Swiggy snowballed into an unstoppable force that is now changing the way India eats. What happened along the way? It all started back in 2014 when two BITS Pilani graduates, Sriharsha Majety and Nandan Reddy decided they wanted to make life easier by changing the

India





















We strive to create an open,

engaging and employee-friendly workplace.

The Spirit A comfortable working atmosphere that follows a flat and open culture along with a great office space was why we were voted as one of India's top firms to work in 2017 by LinkedIn! We know you work best when you are happy. The Environment When your goal is to change the way the country eats, you need all the help you can get. Swiggy is an equal-opportunity employer offering competitive salaries,





















Perks 

Working with smart, young, mission-driven people



Flexible Schedule



Regular Team Outings



Nap Rooms



Games Room



Snacks & Beverages



Approachable Leadership























Principal Product Manager













































Since, every ind ind iv idu al

is allocat ed 3 localiti es each for doing doing market

survey and understand the behavior of the market. So the find ings of each locality are presented as under.

Findings of electro nic city

























Thus most of the people peopl e prefer using apps and then through direct walk- ins.



Level of satisfaction with online food delivery

Satisfaction Level highly dissatisfied

























Awareness about Swiggy

Awareness yes 38% no

























Number of people for which food is ordered

No. of people

3 to 4 4+ 5% 0% 1 38%

























prefe pr eferr going out to eat. eat . 19% 19 % of WIs

prefer pre ferss

travelling travell ing

and

rest re st



























Level of satisfaction with online food delivery



















































44% of students

usually usually orde r food for 2

3 people peop le and 15% of























































































































































































































































































































































































































































































Competitor Analysis Grid

FoodPanda

Swiggy

Zomato

Company info.

FoodPanda is one Swiggy stop Description

for

destination early ordering

scrumptious

is

an

stage

on-

a demand

food

meal delivery

startup

at your doorstep.

delighting

Zomato

wants

to

become a singular platfo

rm

for

discovery,table bookings,restaurant in ordering

customers Bangalore.

Purpose

Product

"Food Panda -

Biggest

focus

: Zomato

the

Your One Shop

“never

let

Stop For

customers

Delicious Food"

hungry”

things food

Online & Mobile

Online & Mobile

Online and mobile

platfo

to

platfo plat fo rm - Op en

platfo

and

market place that

discovery

enables

online

restaurants,

nearby

ordering

from

restaurants.

nearby

our ultimate stay destination for all

and

Services

rm

discover Principle product

order

from

for of table home

delivery

restaurants picks

bookings,

rm

&

up

payments.

and

delivers

Prefacility

ordering

Pre- ordering

No Pre- ordering

No Pre- ordering

facility available

facility

facility available

available. All deliveries

done

and





















45- 60 min

35 - 45 minutes minute s (Delivery fee is

Delivery duration

fully waived if it takes longer) Determined

Delivery charges

by Standard delivery

restaurants

charges

individually.

70rs

Delivery cost for

on

each

restaurant

restaurant

mentioned in the

( 40rs depending

the

ordered from )

website. 11 am to 11 pm

distance/

11:30am -





















Service Timings

from

Monday

to 10:45pm

Sunday.

from

Monday to Sunday

Positioned as an

Efficient

online

logistics (150+

food

delivery Product/S

ervice

Positioning

platform

Providing

a

solution

interface

platform

delivery

restaurants.

where more

executives),

offers,

seamless

coupons

and discounts are

ground

available

operations

for

customers, compared

to

user to

Hence giving the on-

restaurants

the

powe po werr to direc dir ectt , and

accept

orders

,

powerful

change

technology

attract customers ,

competitors.

menus,

provi pr ovide de

impo im port rtan antt

info info rma tio n. Target Audience and Marketing

Primary Market

Target

Tech savvy

Tech savvy

Tech savvy youth,

youth,

working

youth,

working

peop pe ople le,,

work wo rkin ing g

peop pe ople le,, work wo rkin ing g

working couples in

couples

the age

couples

in

the

working

in

the

people,

group

age group of 18-

age group of 18-

18-

40, people

40, people

hesitant

hesitant to cook

hesitant to cook

and go out to have

and go out to

and go out to

food,

have food, who

have food, who

food at their door

need

need food

steps on demand.

food

at

at

their door steps

their door steps

on demand.

on demand.

40,

of

people to

who

cook

need





















Attractive offers which

Area focused is

appealing to the

Strategy market

used

to their

product/ services

sales

teams

Currently they are and

online platforms.

focusing

segments such as

customers. Using

Online

the

ordering,

carousel

format

to

on

restaurant

food

booking,

prom pr omot otee its app, ap p,

subscription- based

foodpanda

services and billin g

increased click-

inside of

through rates by

restaurants

180% reduced

and their

cost per insta l l by 39%. 39 %. Growth by

Slow and

Dependent on





















Growth

acquiring similar

measured locality

bran br and d name, nam e, word

startstart -

wise

of mouth through

ups

like

expansion

Just Eat,

with

strength

tastykhana etc

logistics team in the launch

of

its

network

of

users.

phase

to create the right

firs

t

impression. Social

media

details

1.4 million likes likes

3300 + likes likes

11.3K followers,

312 followers,

13.2K

520

Facebook

Twitter

Linkedin

tweets,

tweets,

2760 favorites

favorites

5400+ followers

270+

followers,

691

employees

52

employees

liste

d,

liste d

Uses

126

Linked In mainly to brand their CSR initia t ives.

Others

Instagram- 1200+

Instagram- 14

followers,

followers,

280+

posts.

No. of visitors

no

posts

66,583 daily,

17,949 per day,

366,353 daily,

1,997,490

538,470

monthly

month

monthly

online ads, logos

online

and

stickering

Marketing

tv

Campaigns

pop po p

ads,

online

stickering

ups,, ups at

per

stickering

restaurants

10,990,590

marketing,

restaurants, ads

at























Sales Promotion

30% off, 300 off

Rs. 75 off on any

on 450, 50% off, off,

order

combo offers

buy 1 get 1 User

Locality search

Locality search

interface( we bsite)

option.

option

Chat

option available.

in

center. Chat

Locality search the

option

vis

ib

Collection and

le

.





















Login

option

feature

FAQ

Login

available. and

Policies

available. option

available

categories

of

cuisine on right. Specific

available.

meal

search on left.

User interface

Application

Application

Application

(application)

available.

available.

Limited

ordering

restaurants

No proper list of

ordering not

available.

restaurant sorted as

primary.

shows

restaurant and

Food primary.

delivery yes

depending

restaurant

amount

Attractive.

Food

Providing

restaurants

not

cuisine info rmation

present

the

primary

in

target.

on yes depending on restaurant. Rs 30 delivery

charge

for

below

order

yes

depending

restaurant

150 Features of mobile app Website, mobile

Website, mobile

orders

app

app

Operating platforms

Android, iOS,

Android

Mode

of

placing

Windows

No. of

1 million+

Not

user frie ndly.

area. Minimum

available.

Website, mobile app

Android, iOS, Windows

5000+

10000+

on





















Reviews restaur ant given given

about Given while listing restaurants and in the info

Not given

Not given





















Findings

About Working Individual s



It can be inferred that WIs who prefer o rdering (38%), (38% ), online online web portals (14 %)

food through

mobile mobile apps app s

indicates the pres ence of TA TA who like like to

have convenience in ordering food. 

From level of satisfaction we can understand und erstand that online online food delivery system is prominent and running successful ly in Electronic city.



Statistics

about frequency frequenc y of ordering

food home

delivery indicates

that

there is decent number of food home home delivery orde rs in Electronic city. 

Marketing activities activities with emphasis on the combo

offers in the app will be

fruitful in Electronic city. 

Regarding Regarding the

preferred

cuisine cuisiness

of

respond ents,

predomi pred ominan nantt cuisine, cuisi ne, followed follo wed by Biryani

items. items .

North

Going Goi ng

out

Indian Indian for

was

the

eating eat ing

and

movie were the major entertainment preferences of WIs. About Students



They prefer d ining with with frie frie nds and going for movies in weekend week ends. s.



Majorit y were students

have placed a food

hence they chose Satisfied option.

home delivery through

online, online,





















Inferences from BTM Layout About Worki ng Indivi dual s



It can be inferred that WIs who prefer orderin g food through online online portals (32%), (32% ), mobile mobile apps app s (27 %) indicates the presenc pre senc e of TA

who

like

to

have

convenien ce in ordering food. 

From

level of

satisfaction

we can understand underst and

that

online online

food

delivery

system is prominent and running succe ssf ull y in in BTM BTM Layout. Layout. 

Statistics

about frequenc y of ordering food hom homee

delivery

indicates

that

there is decent number of food home delivery orders in BTM Layout. 

Marketing activities activities with emphasis on the combo

offers in the app will be

fruitful in BTM Layout.

About Students



They prefer dining with frie nds in weekends.



Majorit y were students

have placed a food

home delivery

through

online, online,

hence they chose Satisfie d option. 

Frequency Freque ncy of food home home delivery orders ord ers placed in a month by students

and

WIs, indicates that decent number of orders can be generated from BTM Layout. 

While While showing the demo of the Swiggy app , students stu dents

found found the free

meals























Inferences from Jayanagar About Worki ng Indi vi dual s



It can be inferred that WIs who prefer ordering food through direct walk in (48%), (48% ), direct call (26%) indicates the pres ence

of

TA

who

like like

to

have

convenien ce in ordering food food by going to to restaurants directly. 

From

level of satisfaction we can understan d

that

online online

food

delivery

system is is not so prominent in Jaya naga r. 

Statistics

about frequenc y of ordering food hom homee

delivery

indicates

that

there is less number number of food home home deliv ery orders in Jayan agar . 

Marketing activities activities with with emphasis on the combo

offers in the app will will be

fruitful in Jayanagar.

About Students



They prefer trave llin g to their their respective homes or with with friends friends in weekends.





















Inferences from Restaurants From El ectroni c ci ty While interviewing with the restaurant managers/owners of 12 restaurants from Electronic city region revealed the following. 

On an average, they are getting 10 - 15 hom homee delivery orde rs

per

day

from

electronic city. 

The number of walk- in customers per day in these restaurants restau rants averages avera ges from 100- 200 customers/day.



FoodPanda and Zomato are the apps they are tied up with.



The areas from which they get maximum number of home delivery orders are Electro nic city phase 1 , phase 2, B- schools and areas within within 3 km radius. radius.



Peak hours of home home delivery are from 12 - 2pm in week days and 7- 9 pm in weekends.



Also since in Electronic city more studen ts and PGs are there, ther e, they get bulk order from colleges and etc. From BTM Layout

While interviewing with the restaurant managers/owners of 10 restaurants from from BTM Layout Layout region revealed the foll owing.























Also since in BTM Layout more students studen ts and comp anie s are there, they get bulk ord o rder er from fro m col c olle lege gess and etc. et c.

Fro m Jayanag Jayanag ar

While

interviewing

with

the

restaurant

managers/owners

of

5

restaurants

from from Jayana gar region revealed the following. 

On an average,

they are getting 5- 10 home delivery orders ord ers per day from

Jayanagar. 

The number of walk- in customers per day in these restaur ants averages from 150- 300 customers/day.



FoodPanda and Zomato are the apps they are tied up with.



The area s from which they get maximum maximum number number of o f home delivery or ders are from areas within 3km radius.



Peak hours of home home delivery are from 12 - 2pm in week days and 7- 9 pm in weekends.



Also since in Jayanagar Jayana gar more residential

societies

and companies are there,





















Recommendations



In case of W Is, marketing activities with promo

codes cod es and emphasis on

combo offers will be effective.



When it comes to students, students , they the y are more att racted ract ed towards towa rds the free meal offer, which which enables them easily.

Marketing

to

activities activities

earn

with with

money

emphasis

into their Swiggy on

this offer

account

will will

crea te

interest in students towards the app.



Marketin g activities activities in in PGs and colleges colleges will will be

effective effective

in catching

attention of more more student studentss and working working individuals.



Marketing

activities activities

in

residenti al

area s

and

apartmen a partments ts

will

be

effecti effective ve in in catchin g att ention of more people and working ind ivi du als .



Marketing activities activities need

to be extensive extensive as

there

is a lot of scope sco pe of





















Conclusion Bangalore is also called foodie’s parad pa rad ise is e beca be caus usee of vast vas t variety vari ety of food fo odss and eatables eatab les available with a touch of Bangalore

includes

traditional

uniqueness and tradition. Popular Popula r vegetari an

(south

Indian

&

cuisines cuisines in

Nort h

Indian,

Chinese, Th Thai, ai, Arabic (Mughlai & Hyderab adi) . A survey done by

Food Panda.i Pan da.i n states stat es

Valley of India with with a large populatio n

of

that

Bangalore

young working

being

the

professionals professi onals

Silicon beats beat s

other cities when it comes to orderin g food between bet ween 3 p.m. and 7 p.m. with 18 perc pe rcen entt of the tot t otal al orde or ders rs ac ro ss India comin co ming g from the city. The survey also reveals that

o

Italian Italian cuisin cuisinee is the most preferred choice for food in between betw een meals meals at 32 percent, percent, it is closel closely y foll follow owed ed by Chines Chinesee (24 percent) percent) and fast fast food (17 percent) percent)..

o

Japanese and Hyderabadi cuisine seems to have lost the gourmet game by being being the the last last option optionss preferr preferred ed by foodie foodies. s.

o

Salads and Sandwiches (eight percent), Mughlai (seven percent), multi-cuisine























Bibliography

REFERENCES



http://www. http://www.pce. pce. uw.edu /cours es/dat a- analysis- methods. html



http://www.restaurantindi a. in/arti cle/ growth/ expansion/O nline - foodfooddeliverydelivery- sees- a- boom.a 137 /

http://blog http://blog.. zomato. com/post/ 94342869876 / threethree- problems

- are- trying-





















APPENDICIES

APPENDIX I

Questionnaire for customers Q 1. How do you order your food? a.

Direct Direct call call to to restau rant

b. b.

Online portal.

c.

Mobile application





















Q5. Occupation? a.

Student

b.

Working individuals

c.

Working married couples.

d.

Home maker.

Q 6. What are your famous entertainment preferences? a.

Movie

b.

Going out for eating

c.

Travelling





















APPENDIX II Name of Restaurant:

Questionnaire for Restaurant Owners Q 1. No. of orders per day delivery? a. 100- 250 b. 25 0- 4 0 0 c. 400- 550 d. 550 and above

for

homee hom





















Q 5. Are you aware of Swiggy? a.

Yes

b.

No .

Q 6. From which location you get the most number of orders?

Q 7. Any offers/discounts given to customers by you?

2-5---swiggy.docx

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