How to set objectives to mba Marketing project Reports Objectives

OBJECTIVES & SUB-OBJECTIVES MARKETING PROJECT REPORTS MBA 1) “A study on customer awareness to enhance market share of Bajaj Allianz Unit Link Link Insurance Plan” in Hubli city” Sub-Objectives: Sub-Objectives: To study the awareness level of Bajaj Allianz ULIPs with view to recommend measure to improve market share. To find vital communication communication media. To know the factors that influence investors while taking investment decisions. To find potential market for f or ULIPs.

2) “ Comparison between traditional plan & ULIP‟s ICICI Prudential life insurance” Sub-Objectives of the Study:

To know aware of investing in in ULIP’s and Traditional plan’s

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To Study and Compare the th e Traditional Life Insurance Plans and ULIP’s with respect to ICICI Prudential life Insurance.

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To know the factors influence while purchasing pu rchasing life Insurance plans.

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To know the factors influence while purchasing the particular category of plan

BEHAVIOUR At Vodafone ” 3) “A study on CONSUMER BEHAVIOUR At Sub-Objectives of the Study:

To assess, the consumers needs and wants.

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To predict, the consumer’s acceptance of firm’s various informational and Environmental cues.

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To gauge into the consumer’s consu mer’s mind and understand different consumption related aspects, of individuals.

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To know the percentage of usage of value added services.

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To understand, behavior, of brand loyal consumer.

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To understand, behavioral pattern of potential consumer. con sumer.

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To analyze, the buying motives of the consumers, while making their purchase decisions.

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OBJECTIVES & SUB-OBJECTIVES MARKETING PROJECT REPORTS MBA 

To understand, expectations and satisfaction level, of consumers

4) “A study on To identify the Advertisement & Sales promotion activities adopted by the Keshav Cements & Infra Ltd ” Sub-Objectives of the Study:To know the brand awareness level level of Keshav Cements Cements To know the effectiveness of Advertisement on customers To know the rivals Advertisement & Sales promotion strategies The factors that influencing customers to purchase the cement

Vijay Karnataka a daily News paper at Bagalkot”. 5) “Customer Satisfaction on Vijay Sub-Objectives of the Study:To know the customer satisfaction level towards the Vijay Karnataka news paper. To know the market share of the Vijay Karnataka news paper in the Kannada news paper industry. To know why people prefer Vijay Karnataka news paper whether for: Its local news coverage. Price Advertisement To know why people go for Vijay Karnataka news paper as a media for advertisement whether for its Circulation Reasonable price


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OBJECTIVES & SUB-OBJECTIVES MARKETING PROJECT REPORTS MBA 6) „„A „„A study is to understand the satisfaction of customers towards after sales services of Bharat gas agency‟‟ agency‟‟ Sub-Objectives of the Study:To understand the efficiency and effectiveness of existing services at shreepatigouda gas agency Indi. To know the customers opinion with regard to after sales service of their gas delivery To know the satisfaction of customer with regard to post sales services. To identify the factors this affects improvement and development in rendering service. 7)

A STUDY REPORT ON CUSTOMER SATISFACTION AND SERVICE ANALYSIS

“

OF MANICKBAG TVS IN BELGAUM CITY

”

Sub-Objectives of the Study:

To know the customer satisfaction level towards services services of Manickbag TVS.

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.To knows the problems presently faced by b y the customers at Manickbag TVS.

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To study the post sales service performance.

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To know the new area of improvement.

„„The objective of this study is to understand the public awareness of Tata 8) „„The Indicoms Don‟t Stop Mobile Phone & to study customer profile & understand the potential market for don‟t Stop Mobile Phone‟‟ Sub-Objectives of the Study:

To know the awareness of the customer about Tata Indicom.

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To study consumer profile.

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To study market potential for Tata Indicom telephone service in Dharwad city.


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OBJECTIVES & SUB-OBJECTIVES MARKETING PROJECT REPORTS MBA „„A study on to know the perception of customers towards Indica V2 Xeta which 9) „„A will help the company to make proper marketing strategy to render good services and satisfy the needs of the customers‟‟ customers‟‟


The study will help the company compan y to know the perception of customers.

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The company can find out the effectiveness of promotional activities done for Indica V2 Xeta car.

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The study will help the company to make proper marketing strategy for their weaker areas.

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The study covers the customers of Manickbag Automobiles owning passenger cars in Hubli city.

10) „„The the study on to know the brand awareness of GM in the mi nds of customers and change in buying behavior can be estimated by this study‟‟


To know the awareness level of GM brands in Hubli-Dharwad city.

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To determine the factors which influence the purchasing pu rchasing of the car.

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To know the opinion about brands of GM

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To analyze the expectations of the customers.


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OBJECTIVES & SUB-OBJECTIVES MARKETING PROJECT REPORTS MBA 11) „„A „„A Study of Customer Satisfaction towards Depository Participants at KARVY Stock Market‟‟ Sub-Objectives of the Study: To know the function of DP.  To know the percentage of have satisfied the service of DP.  To know how Demat account is helping in the trading  To know the exception of the customer.  To know the loops and draw backs of DP.

12) “A study on „Consumer buying behavior and its impact on sales of Sri Krishna‟ at Haliyal” Sub-Objectives of the Study:

To determine the Awareness level of SRIKRISHNA SR IKRISHNA MILK

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To study the Customer response and expectations ex pectations towards SRI KRISHNA MILK

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To Know the Reasons for decrease in the Market Share of SRI KRISHNA MILK

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To study the factors influencing consumer to buy bu y for a Particular brand

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To know the Retailers response and expectations towards SRI KRISHNA MILK

13) “To A study on the post sales service of the Hero Honda Motor Cycle on customer satisfaction” Sub-Objectives of the Study:

To analyze various post sales service provided by b y Venkatesh Authorized Dealer Gulbarga. Gulbarga.

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To determine customer satisfaction level based on post sales service provided.

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To understand the behavior of the staff with customers.

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To suggest measures to improve customer satisfaction and improve quality o f service.


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OBJECTIVES & SUB-OBJECTIVES MARKETING PROJECT REPORTS MBA

14) “A study on perception of customers towards shriram transport finance company to improve the quality of service at SHRIRAM TRANSPORT FINANCE COMPANY‟‟


To know the perception of customers towards SHRIRAM TRANSPORT FINANCE COMPANY to improve the quality of services.

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To know whether the customers are satisfied with the present services of the company.

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Factors considered in selecting SHRIRAM TRANSPORT FINANCE COMPANY to take finance for HCV (Truck).

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To study the the behavior of executives of SHRIRAM TRANSPORT FINANCE FINANCE COMPANY towards customers.

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To seek suggestions and opinions from customers regarding the improvement of services. 15) “A study on customer awareness to enhance mar ket share of Bajaj Allianz Unit Link Insurance Plan” in Hubli city.

Sub-Objectives: 

To study the awareness level of Bajaj Allianz ULIPs with view to recommend measure to improve market share.



To find vital communication media.



To know the factors that influence investors while taking investment decisions.

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To find potential market for ULIPs.


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OBJECTIVES & SUB-OBJECTIVES MARKETING PROJECT REPORTS MBA


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How to set objectives to mba Marketing project Reports Objectives

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